The entire foundation of SEO is based on the usage of right keywords. It is satisfactory if you are not able to craft any outstanding content for your site, but you must know the right placement of keywords. There are some proven strategies for the same. Optimizing your content as well as getting a higher position on search engine is surely not rocket science! But the tricky part is to get that knowledge where you know how to use the optimization technique often; for the keywords and the search engine.

Read through to know the tested strategies on keyword optimization. This will also give you awareness on where to use this tool.

Placement of keywords in titles:

Always use the important keywords in the titles and make them popular. The actual text may top class; however the user should be tempted to read further after seeing your title tags. While competing with millions of others in the same arena, your title is a brief peek preview for the user. It is the deciding factor before the final click; therefore, the keyword placement is of paramount importance here.

Descriptive Meta tags:

Make your Meta tags descriptive and craft them well. As soon as a search query is punched in a search engine, the Meta tags are the earliest to appear in front of the user. It must be made tempting enough so that the user is encouraged to click on your link.

Keyword in Meta tags:

The use of keywords is as essential in Meta tags as in titles. Primary keywords and keyword phrases should be enlisted with commas and then positioned in this section. It will help the search engine to get you easily when looking for the relevant results.

Maximum headlines:

The topics separating paragraphs are the best way of optimizing your text with keywords. Headlines should include the essential part of keywords. Whilst H1 is used for largest bold, H6 is the smallest bold headline tag.

Use of Alt tags:

Normally, images are chosen not to be displayed for the heck of faster loading of a page. Therefore, Alt tags should be used as they help the display of text in place of images. These Alt tags are supposed to include your keywords along with the description link to your site.

Hypertext keywords:

Always try hard to include the keywords in your link. It works as a good introduction to your site and is noticed.

It is difficult to learn the optimization strategies, but not very difficult altogether. Continuous efforts towards improving your SEO endeavors are sure to reap profitable results. Try the proven tools of marketing first and then try out with the strategies to boost your business.

With the help of this tool you may find out the search volume of your typed keyword from previous month to previous years and also find the CPC (Cost-per-Click) of the keyword. Before Researching with this tools keep in mind that add those keywords to your keyword from this tool which have high search volume and high CPC for high money, to do this use your own judgment.

Now, How to Use This Tool?

You can use this tool very easily, because of very friendly environment of this tool. By using this tool you will be able to make a list of relevant keywords for you site content which would be helpful for your niche oriented site. Let's Get Started:

To do any research with this tool, you will need to do the following steps:

1. First pick Your Region (Search Results will obtained from this Region).

2. Select the type of search.

3. Enter your keywords.

4. Enter captcha code.

Now our research is done, check your results and make your keyword list. Now I'm giving information For Using This Keyword Tool:

Google Adword keyword tool has 2 options for using keyword researching:

1. Descriptive Word or phrase: By Selecting this option you will obtain the keywords results related to your typed keyword in this tool. This Option gives you 2 types of search:

I. Get Keywords Only Related to the Site Concept Keywords: If you unchecked the use synonym check box then you'll get keyword list only correlated to your site concept keyword. Choose exact option from Match Type drop-down list box for this type of research. Getting keywords list with this option is very useful for creating content of the site.

II. Get Keywords Relevant to the Typed Keyword: If you checked the use synonym check box then you'll get keyword list relevant keyword to your site typed keyword. Select also Broad option from Match Type drop-down list box to see the total popularity of this keyword.

2. Website Content: By selecting this option box you've to enter the URL of the site to get related keyword for site. This option watches the topics present on your site and give results only related to your site contents. This is a very good thing to type the URL of the site related to your keywords, and then get keyword list related to this site also add this list in your keyword list. After doing this enter you site's URL and get related to this site content.

In general the more links you have on your web page, the more Google and other search engines will love you and try to increase your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity.

This is why it is always necessary to monitor the people who are linking to you. If their links are broken they will be harmful for your site. Google, the grand master of this ranking methodology, repeatedly penalizes sites that provide links to links that serve no purpose or that is broken.

This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site.

The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative.

There is a rapid way to see if sites that are linked to your site are active. On Google download the Google toolbar available at http://toolbar.google.com and do a search on the site. If a link for a site is broken, then it will be not in green color on a sliding green scale that is pictured on the toolbar. If they are gray get away from them, as these sites are just dead weight in terms of links and maybe already affecting your search ability on the Internet.

Great Search Engine Optimization (SEO) works by the propagation of many different factors and signals designed by search engine developers. The purpose of SEO is to prepare your site for targeted traffic from the Web through search results. Optimizing your site is therefore not the overarching guarantee of success. The job of SEO is preparation for targeted traffic from search engines.

If you are looking for targeted traffic that converts into sales or, Business to Business (B2B) increase and connections, SEO is only the beginning.

Many confuse SEO with Search Engine Marketing (SEM). Search Engine Marketing picks up where optimization leaves off. Without a sound optimized site marketing is of no use to a site owner. These techniques were designed to work together to offer the site owner the most leverage in appealing to a global marketplace. Indeed, with no marketing efforts following Search Engine Optimization, even the best SEO plan will not help you.

Alternatively, any effort a site owner has put into SEO is helpful. Knowledge is power and an SEO campaign whether the results were good or bad, will arrange you to go to the next level with a definite amount of confidence you previously did not have. At the least, you will not do again the same mistakes.

To gain the most from SEO, a fundamental business plan or outline of your goals is crucial. If you don't know where your on line efforts are going, how do you implement a successful SEO campaign?

The purpose of great SEO is to make your site as useful and accessible to the user as possible. In other words, once landing on your site from search engine results, a user should not have to wonder what to do next or feel they arrived on the wrong site. Rather, they must feel a sense of accomplishment.

Also, Great SEO will not always convert into immediate sales. It is a long term commitment of making sure traffic from search engines find your site so useful, that the flow of traffic will become increasingly more targeted to what you have to offer.

As SEO strategies are designed to optimize your site for success, it will be hard to fail unless the strategies are outdated, ill-designed for your site or, there is a poor understanding of SEO guiding the campaign.

If you find your campaign was not useful, assess the strategies that were used. An SEO campaign must be as uniquely targeted as the site where the strategies will be implemented. SEO works. The key is making sure you have the exact strategies nailed down to give the best shot for what you have to offer.

After putting lots of thought into how to best use RSS feeds on your website and then creating them on your site, the next step is to promote them. As with any kind of marketing, where and how you advertise your website can find out the amount of visitors. The same applies to RSS feeds.

As you create your RSS feeds, remember that the title should contain optimal search keywords. The more keywords contained, the more likely you're to have your feed come up when a particular search string is entered. This is not to say you must cram every possible keyword into the title of the RSS feed. As a substitute, remember that you can have up to 15 different titles listed for the same link, article, content, etc. when creating the original RSS file.

Use descriptors to pull the attention of the visitors to your site by tempting them to click on your feed. Think of text that will improve your content, but not make it appear irrelevant. People are less likely to click on a RSS feed if it doesn't fit their needs and wants. By keeping the descriptors brief, but also tempting, you will drive people to click on your link over someone else.

In keeping with the keyword search, don't fail to remember that you can now search by theme. Use this to your advantage and group your RSS feeds into themes. Once submitting them to search engines, group the feeds into specific themes. This can help bring your feeds up more often when similar themes are searched.

When you add RSS feeds from other companies, you can tell your site how to react when the feed is clicked on. Rather than have visitors transported to the new site, have it come up as a new window. This will help lessen the chance your site visitors will leave your website completely. People don't use the back button as often, so it increases your chances of the person to continue to peruse your site if the RSS feeds pop up as new browsers.

As you design your RSS feeds, include your company's contact information. This entails your site, any relevant contact information, and if possible, your logo. The more experience asite, the more frequently he or she will recall it when thinking of your products or services. Consequently, it also goes to say you need to make sure the experience is a positive one because it goes the same way with a negative experience, except it deters visitors from returning.

Use your feed within your own site. By promoting it within your own site, you can improve its standing on external search engines. Search engines constantly return results by the most frequently clicked first. If you don't have sufficient faith in your own RSS feed to include it in your website, why would anyone else want to subscribe to it? At the same time, RSS feed search engines often return results alphabetically.

Typically an English teacher will not count the word 'A' in a title when cataloguing it, but in RSS search engines, it is viewed as the first word of a title. Try to word your titles to begin with 'A' to improve their standing. As they are clicked on more and more, it will boost the feeds' standings in other search engines.

In order to utilize you are well written and constructed RSS feeds, remember to subscribe to them yourself. Nothing gives others' faith in their content like as it on the originators' website. Use keywords properly in titles because you can write multiple titles to fit the same content.

You can also use themes to help capture the essence of your RSS feeds. Keep the site visitors at your site by 'instructing' external RSS feeds to open in new browser windows. Finally, don't forget to include your company's contact information with the website in your feeds. The more often these are put out to the general population, the more exposure you will get.

Below are the four points to remember about keywords.

Prominence: Make sure that you place your keywords at the beginning of the content. They must always be in the first sentence.

Density: The keyword density must be at least 3% and not more than 5% of your total content. This is very essential as it affects page ranking in almost all search engines.

Frequency: The more frequently you place your keyword or key phrase in your content, the more relevance the search engines are probable to rank you higher on your keyword. But this doesn't mean you stuff the content with your keywords. Search engines will bar your site if you do this.

Proximity: Keyword proximity is as essential as all the above factors. Try to place your key phrases as closer as possible.

For instance, if your key phrase is "SEO tips", try to develop the content with "SEO tips" and not with other grouping of the words like "tips for SEO".

TIPS: Always use Google AdWord's Traffic estimator to find out how much a keyword is going to cost per click. Evaluate this number to the number of searches for your keyword. This will give you an idea of potential profitability of that keyword.

Guarantee SEO success

Duplicate content is a problem for lots of sites, frequently the site owner does not even realize his/her site has this problem and is being penalized by Google and other search engines, whilst loosing valuable PageRank. Let me explain this in more detail and offer you a simple solution;

Canonicalization

Let's get the terminology out of the way first. Canonicalization is computers speak and means the same page can be represented in over one way. For instance, you may not be aware your home page may have the following versions;

. vvv.example(dot)com
. example(dot)com
. vvv.example(dot)com/
. example(dot)com/
. vvv.example(dot)com/index.html
. example(dot)com/index.html
. vvv.example(dot)com/home.aspx
. example(dot)com/home.aspx

Is this a problem? YES! Should you care about it? YES!

Why is duplicate content a problem?

If Google indexes your site and your home page shows up several times, Google will think you have duplicate content and it will penalizes you for having duplicate content! Its plagiarism or old fashioned cheating, and you have to make an effort and avoid it at all costs. All your back links go to some of the above 8 versions of your homepage. Each version of your homepage will get its own ranking which dilutes the PageRank (PR) of your preferred (canonical) page. Why share the linking-love with all these pages that are essentially the same?

How can you realize if you have a duplicate content problem?

Type into the Google search box: Site: example.com.au You can now find that Google has indexed more than one URL for your home page e.g.

. example(dot)com
. example(dot)com/home.htm

How do you solve Google having indexed some URLs which are essentially the same? Preferably you avoid having more than one version per page from the very beginning, so make sure you or your content management system (CMS) creates standardized URLs which are always identical.

Also make sure you are reliable yourself when it comes to linking internally and have all your preferred links in your sitemap.

Always use Google Webmaster Tools to tell the Google spider about your preferred URL. This is a free tool to use and works fine if you set it up from the start.

All this does not clean up all the non-canonical URLs you might have floating around though. If you have found that you have a duplicate content issue you can do a number of things. Best practice is to insert a canonical link element or set up a 301 redirect.

Canonical Link Element

Insert a canonical link element into the head section of your site. This is a good solution if you do not want to cross domain names. It tells the search engines which of the various URLs you want to be the 'official' URL. It looks like this: It is a great solution for when you or your web developers do not have time to set up a permanent 301 redirect.

Permanent (301) redirect

You can also use an everlasting (301) redirect from all your non-canonical pages to your canonical or preferred pages. It is identical to the canonical link element, but it can cross domains. So you can redirect www(dot)anotherexample(dot)com to www(dot)example(dot)com.

Getting lots of traffic to your site is one thing and getting traffic that converts into lots of business is another. I'am sure you are looking for the later. Every web user who reaches your website via a search engine is looking for something. It might be a product or just information regarding it.

Now, if you are successful in providing the user what he wanted in the first few minutes of him landing on your site, then chances are that you have got yourself a loyal visitor who will return or in some cases, a customer who will give you business. Each ways, the content on your site plays a very significant role in making the user feel comfortable and like your website.

Spare a moment to think about the sites that you regularly visit on the internet. What makes you visit those sites again and again? Ease of use, quality tutorials, helpful links and quality information are a few of the factors. So you see, compelling content goes a long way in making or breaking your website.

Write the right content


The user must be able to find the content easily. In other words, it should be rich in keywords or keyword phrases. If you are a freelance copywriter and have a site that doesn't use the words 'freelance copywriter' somewhere, then the chances that search engines will list you are highly unlikely.

Then, the content on your site should be evergreen. In other words it must not be outdated. I've seen many websites on the internet with content that dates back to 2003. No wonder they are languishing at the bottom of the SERPS. The mere thought of going online with such content is scary. Other than this, it is very significant that the user is able to find what he wants using minimum number of clicks.

You can try this out yourself. Log on to the home page of your site and then try to find your way through and keep a track of the number of clicks it takes you. Whatever thing that takes more than 4 clicks of the mouse is placed too deep in the site. Chances are that the user will close the site and go for another one. And remember there is no dearth of competition online.

Present it to the user

Patience is a very rare virtue on the internet and web users are the ideal example of this. They do not have the time or patience to read through every webpage on the internet. They will just scan through the page looking for interesting lines or phrases that may prove to be helpful.

So make sure that the content is split into small scanable paragraphs with interesting headings. This way, the user can easily scan through the whole page. If you to read this article till this point, then this article is been fairly successful in writing a readable as well as a scanable article.

Let's sum it all up once again.

1. Quality updated content.

2. Use short and sweet sentences.

3. Broken up into paragraphs.

4. Use smart headings and titles.

5. Easy to find and scan through.

6. Use keywords in the right density.

Back linking is the most essential linking strategy of all the avenues for Internet marketing. The rule for Back linking is very easy. The more links pointing towards your site the better for your page rank, search engine indexing and site traffic.

It is very clear that, if more inbound links exist, a search engine will visit your website more over and over again. The higher the number of inbound links the more seriously search engines will think your website to give rankings. This will give positive effect to your site popularity on search engines. Whenever Google visits your website it carefully scans keywords and content of your website and compare with inbound links and identify your niche and index accordingly. This is Google's recent refinements.

The general rule is, the higher the rank of inbound link pages the higher the position of your site in search engine results. If you build plenty of links to your website it does not make any difference and the result will only come when you build relevant inbound links. Remember one thing that it is called Page Rank not Site Rank. It is essential to link to websites with higher Page Rank (PR) than your own website. At this point we are talking about links to individual web pages and not the whole website. Google provides one very handy tool called "Google Page Rank". Install the tool into your browser every time you visit any particular website you will know the Page Rank of a website.

There are lots of ways to obtain Back links. You can join forums, create a profile with your URL and submit posts. Each and every post will give you a back link to your website. Search Google for websites or blogs which are related to your keywords. Visit popular blogs, read the articles, and post your comments. It is essential that the blog websites must have the ability to display your URL.

Whenever you came across any high ranking website then check if they have a link exchange facility. You can submit links to directories. If you have software which allows you to submit to 40 to 50 free directories a day it is good for your website ranking. The significance of Social networking websites are growing for link building. Search engines are indexing live results from micro blogging sites like Twitter, because these websites are creating a huge number of links every day.

Mostly there are two factors effecting Page Ranks. Other sites have inbound links with less relevancy and competition within the niche. Unquestionably poetry sites are less competitive than business directory or online marketing sites. Page Rank (PR) can be harder to build in highly competitive niches.

The steady growth of SEO services in India has made online business easier for Indian as well as foreign sites. All these sites higher SEO companies to get high rank in the search engines. They are in a tough competition with each other. Let us argue a little about Search Engine Optimization. What is the use of it? Site owners always want their sites to be visited by enormous number of users, which helps to increase their online business. However, if the website is not attractive and informative, users will not find any interest. Now, to make a website attractive, its owners employ expert optimizers to optimize their sites, so that it gets a better rank in the search engine. And a user normally visits only those websites which they find easily.

SEO experts use assured keywords, key phrases, Meta tags, HTML codes, important articles etc in those sites which helps to accomplish their goal. Growth of SEO companies in India has helped Indian economy a lot. They have increased job opportunities for common people. Various foreign countries like US, Australia, UK and Canada outsource their business to India. Sites of those countries higher Indian SEO experts for optimizing their sites as Indian SEO services are much reasonable than that of foreign SEO services. Previously, Indian SEO services were much costly, however with the growth of numerous SEO companies the optimization cost has decreased a lot.

But using any keyword or key phrase does not help. SEO experts utilize only those keywords which have high demand in the cyber world. Experts much have good experience on marketing; they should know what's there in an ordinary user's mind. These specific keywords are mostly used for a certain topic. Apart from these lies the designing of the web page. A simple, non-decorated webpage is not what a user wants. The website should always be attractive to a user's eye. Moreover, the SEO expert should use latest information and tools. A user in always attracted to the latest trend.

SEO companies have grown up all over our country. So, it is not much complicated to find an optimization expert. However, before hiring anyone, a site owner should get sufficient information about that SEO Company. Not all SEO companies hold expertise on this field. Hiring such a company will not help, rather it will be just loss of money. A person can get information as well as contact of lots of Indian SEO companies on the internet.

And, the last thing you have to keep in mind. Beware of the fake SEO companies. They will assure you the superior ranking of your site within a few days for a pretty less amount of money. Don't go for those companies. It is not at all easy for an SEO expert to bring a website higher up the rank in a few days. It takes quite a lot of time for that. So, always pick your SEO expert carefully.

For one, blogs are content based, which search engines care for. As many of you have heard, "Content is King" and this is one of the most important reasons blog platforms rank well in search engine result pages (SERPs). Text itself the foremost determining factor and blogs promote an abundance of text, thus causing websites to rank higher.

Secondly, blog platforms such as WordPress are optimized for SEO out of the box. Yes, there are a host of plugins that may be installed to achieve optimal SEO results, though having a standard WordPress blog will always rank higher than a replica site built in HTML or another language.

This makes blog platforms ultimate for marketing beginners and small businesses.

Thirdly, search engines love, and I mean love, dynamic content. Every time updating a website promotes higher rankings and more frequent crawls. Blog do extremely well in delivering a quick, easy way to deliver dynamic content on the fly. Entries can be entered in 5 to10 minutes and can even be done via mobile phones. Website content management systems (CMS) typically don't allow for such ease of use.

In conclusion, when looking to build a website, it is better to look into blog platforms, namely WordPress. If anything, combining WordPress with a recent website will help with content also for SEO issues.