Back linking is the most essential linking strategy of all the avenues for Internet marketing. The rule for Back linking is very easy. The more links pointing towards your site the better for your page rank, search engine indexing and site traffic.

It is very clear that, if more inbound links exist, a search engine will visit your website more over and over again. The higher the number of inbound links the more seriously search engines will think your website to give rankings. This will give positive effect to your site popularity on search engines. Whenever Google visits your website it carefully scans keywords and content of your website and compare with inbound links and identify your niche and index accordingly. This is Google's recent refinements.

The general rule is, the higher the rank of inbound link pages the higher the position of your site in search engine results. If you build plenty of links to your website it does not make any difference and the result will only come when you build relevant inbound links. Remember one thing that it is called Page Rank not Site Rank. It is essential to link to websites with higher Page Rank (PR) than your own website. At this point we are talking about links to individual web pages and not the whole website. Google provides one very handy tool called "Google Page Rank". Install the tool into your browser every time you visit any particular website you will know the Page Rank of a website.

There are lots of ways to obtain Back links. You can join forums, create a profile with your URL and submit posts. Each and every post will give you a back link to your website. Search Google for websites or blogs which are related to your keywords. Visit popular blogs, read the articles, and post your comments. It is essential that the blog websites must have the ability to display your URL.

Whenever you came across any high ranking website then check if they have a link exchange facility. You can submit links to directories. If you have software which allows you to submit to 40 to 50 free directories a day it is good for your website ranking. The significance of Social networking websites are growing for link building. Search engines are indexing live results from micro blogging sites like Twitter, because these websites are creating a huge number of links every day.

Mostly there are two factors effecting Page Ranks. Other sites have inbound links with less relevancy and competition within the niche. Unquestionably poetry sites are less competitive than business directory or online marketing sites. Page Rank (PR) can be harder to build in highly competitive niches.