An experienced SEO (Search Engine Optimizer) can take one look at a site and aid with speeding up your loading times. There are lots of aspects to consider within the page speed, and there are a few fantastic free tools out there to help along the way, including Google's own page speed tool. But, this isn't the be all and end all, and a quick checklist through making your site easier to crawl and rank can go a long way away in helping your site as a whole.

Firstly, it is significant to have a flat navigation, which fundamentally means not having to click too far away from your home page to find different products or information. It is frequently said that any page on your site should never be more than 3 clicks away from your home page. This is not directly related to loading times, however if a search bot has to crawl more links which go to deeper links, this can have an effect on the time a bot spends on your page, so is in effect slowing the process. The size of WebPages should not too long and should not have not too many "folds", that is that users should not have to continually scroll down a page to find the relevant information.

If at all possible, you have to consider compressing lots of elements of your site, if not the whole site. Using gzip compression - a universally accepted form of compressing a webpage - can help enormously, as can lengthening the time for images to be cached or else stored on a user's computer. Images and video are normally the items of a page which take the longest to download, and flash animations and the like. If your site can do without flash or other fancy animations, then stick to static images, which are easier for a search engine to calculate, and more significantly, take a lesser amount of time for your site visitor to see.

One more important issue is to make sure you have clean code. Eliminate CSS and HTML tags which are broken from design or bad use. Think about some Javascript on the site which can be substituted for easier navigation. And, even rearranging certain page elements and testing with split testing, for instance, can help to fine tune your site's speed and improve the user experience. Don't forget to perform these tasks site-wide, and not only on your home page, as your site will likely have lots of points of entry and you don't want to give users any excuse to go somewhere else.