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Seo India >> SEO Articles >> Seo india

Search Engine Optimization

The importance of internal navigation for good SEO

Marketing,SEO,Search engine marketing,web promotions,search engine optimization company
So you have got your page titles, image title tags, and keywords all picked out.

Your copy is astonishing and you have everything in order.

What does your navigation structure seem like? Do you have pages labeled "About" "Home" and "Services"? Have you researched the keywords you desire to use for your page links? If not, you must be doing your Search Engine Optimization due diligence and research the best keywords for your page links.

For regular websites:

- Be sure that your page titles are keywords - Instead of "Home" call that link "Name of Company" so the linkback points to the right page with the company name as a substitute of that page just being labeled as "home" by the search engine spiders.

- For the "About" or "About Us" page - Make it a little more interesting and help the search engines care for you. If you were an accountant or financial advisor, call the link "About the Accountant" or "About (your first name)" something a little more specific than "About" will assist the search engine know what’s behind the link.

- The "Services" page is more neglected than most pages - You could either split your services into categories or label them accordingly (therefore the page behind the link matches, thus giving it more weight in the search engine.) Or, you can do something as simple as saying "Financial Services" instead of just "Services." Again, a little may go a long way, as long as you do something beyond doing the bare minimum.

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