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Yahoo's Pay Per Click Program (PPC) - SiteMatch

What is Site Match?

Sitematch is Yahoo's Infamous new Pay For Inclusion (PFI)/ Pay Per Click Program (PPC) program. This is Yahoo's major effort to make the site owners bankrupt through their PFI and PPC for a site. This is particularly for customers who fear they might be left out of Yahoo's SERPs; Overture launched the Site Match product in March 2004 and the Site Match service is the assured way of listing a webpage. But it doesn't guarantee a good page position.

Working of Site Match

To make use of the Site Match product, the customer has to sign up by paying an annual fee for quality review of the pages that are submitted. Once reviewed and accepted into the program. The URLs that is included in the index that powers search results for Site Match partner sites such as Yahoo!, AltaVista, AlltheWeb and others, providing access to above 75 % of active Internet users. Whenever Internet users visit the Site Match partner sites and enter keyword searches, the listings will come into view in the search results based on their relevance to the user's search request. Whenever a user clicks on a Site Match listing in search results, the owner of that web page has to pay a cost-per-click fee for that lead. The URLs are refreshed (re-crawled) every 48 hours to make sure that the most up-to-date content is obtainable to search users. At the conclusion of one year, the annual subscription renews.

Site Match Pricing

Whenever you start your Site Match subscription, a non-refundable annual review fee is charged for each domain, for each URL for setting up your account and for quality review of your pages. Once your pages are accepted into the program, a cost-per-click fee is charged for every lead driven to your site.

URL Submission (non-refundable annual fee, for each domain)

First URL:


Next 2-10 URLs:

$29 each

11th URL and beyond:

$10 each

Cost-Per-Click Fee

Tier 1 Categories:
Computers & Software
Education & Career
Entertainment & Attractions
Jewelry & Watches
Music & Video
Sports & Outdoors
Toys & Baby Equipment


Tier 2 Categories:
Financial Services
Flowers, Gifts & Registry
Health, Beauty & Personal Care
Home & Garden
Professional Services
Real Estate
Telecom & Web Services


Distinctions Among Site Match and Pay-for-Performance

Site Match


• Webpage submission program
• Listings come into view in the main body of the search results page
• Position dogged by the relevance of your site content to the user's search request
• Listings automatically generated based on your Webpage content

• Paid listing advertising program
• Listings appear in the sponsored search results sections of partner sites
• Position dogged by bidding on a specific keyword
• Advertisers create listings by writing titles as well descriptions


• It is a fast and effortless submission process the web pages appear on leading search engines like MSN, HotBot, Overture,, and Excite within 72 hours of joining.
• By submitting to Site Match, the web pages are integrated into a database that powers search results for multiple engines as well as portals, including Yahoo!, AltaVista, AlltheWeb etc.
• There is no need to resubmit because Inktomi will re-crawl your subscribed web pages every 48 hours, reflecting any changes you make to your web pages very rapidly. The impact from any changes can be seen within days rather than months
• A quality review process that provides search users with highly relevant results, and additional targeted leads to the sites approved for inclusion in the database. Thus it requires less account management and saves your time.
• High Return On Investment (ROI) with a low annual subscription fee along with cost-per-click pricing model.
• A fanatical account representative and convenient XML feed for advertisers submitting 1,000 or more Web pages.
• Your web page submission guarantees that subscribed pages will be present in Inktomi database for 12 months.
• Detailed Click-Thru and Keyword Reports updated every 24 hours. You will receive fresh data about how many clicks your pages are receiving, what are the keywords people are finding you for, and how your pages are ranking. Use this detailed reporting information to get better your pages also optimize program performance
• More exposure for your site - reach more than 75 percent of active internet users.


1. A paid inclusion is treated like a non-paid listing. The dissimilarity is that a paid inclusion is guaranteed a listing. But it is not guaranteed a rank. If your page is not relevant, the page might end up being listed on, say, and 100th page. So paying doesn't help in such a case.
2. The price for adding URLs is certainly high. As if the annual subscription is not enough, one has to pay for each and every click.
3. Once the subscription is over, chances are that your ranking might drop.

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