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Why Outbound Linking In Search Engine Optimization (SEO)?

The liking of the webmasters for the outbound links varies a lot. Some of them liberally use the outbound links thinking that it really boosts the value of the website and increase the chances of getting increasing visitors. While a few are very reluctant in using the outbound links due to the fear of losing the time as well as money that they can receive from the visitors. There are lots of misconceptions regarding the use of outbound links, the webmasters fear losing their visitors to other websites and also feel that outbound links don't help in SEO. We do agree that inbound links help in increasing the page rank and SEO, but even outbound links do help in better SEO though not to the extent that the inbound link does. To better know how it does, we will have a look at outbound links from 3 perspectives.

1) SEO: Each and every SEO experts stand on a common platform saying that the use of the outbound links to the relevant website really helps your website to perform well with the search engines. Even I do personally believe that search engines like Google and Yahoo have their own mechanism as well as factors to decide the page rank and the popularity of the website, and outbound links is also one of the factors they consider. Though they don't put much weight on it as other factors like inbound links, page title etc, but still it is considered. I am unsure how much impact the outbound links have done to the other site, but such sites actually do well with the search engines.

Though from the perspective of SEO you have to take care of few things:

  • Don't frown the search engines by placing lots of outbound links.

  • Always link to the website related to your industry and theme.

  • Select appropriate keywords that you use to link your website and the other website.

  • Always use outbound links to the website that have higher page rank than yours in the search engine.

2) Readers Satisfaction: Rather than thinking of the Search Engine Optimization, you should be focusing more on the impact that the links will have on the readers. The only intent behind using the outbound links is to provide the readers with the best and quality information. If some web-master has quality and fresh content written on the same topic that you do, then you must not hesitate to link it from your website.

Lots of people fear that this will drive the traffic from yours website to the other, but I personally feel that if you go on to provide appropriate information to the visitors then they won't ever forget the actual source from where the information can and thus you've increasing change of getting returning visitors.

Just you've to consider that too many outbound links reduces the reader's satisfaction, so you have to careful in selecting the sites you are linking to.

3) Other: The added few reasons that you can find useful to link other websites from your site are:

- Getting linked to the other websites and sending the traffic to them will fetch you in the awareness circle of those webmasters, and if they find your work valuable and information they may also come back to you and both of you can have a fruitful relation.

- And linking to other websites proves your expertise in that domain. You are placing a good content on your website and also linking the users to other website for more information on the similar topic, so the way you are streaming your information makes the user feel you are well in touch with the domain and carries required expertise, and thus the visitors put more faith in you.

The above listed are a few of the reasons that I feel, the outbound links are also much helpful with SEO.



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