Search Engine Optimization >> Website Optimization
Website optimization also known as search engine optimization refers to optimizing a website to rank well in the search engines. Website optimization can also include pay per click optimization, and conversion rate optimization.
The 7 great tips of SEO involve:
- Re-writing your URL'S
- Image optimization
- PageRank Sculpting
- Web Usability
A meta-tag is a specific HTML tag used to define Meta data on your web pages. The most commonly used Meta tags are description, keywords, author and refresh.
Rewriting your URL'S:
There are two strong reasons to rewrite your URLs. One of them is related to search engine optimization. Search engines are much more at ease with URLs that don't contain long query strings. The other reason for URL rewriting would be the
increase in usability for web users, and in maintainability for webmasters.
Image optimization is a process of compressing or converting images for presentation on the web. Most images will be resized and converted into GIF or JPEG format to make them smaller and download faster.
Page Rank sculpting:
In Page Rank sculpting, no follow tags are used on internal site links to spotlight link strength to the pages and anchor text that a site owner wants in a search engine.
The purpose of SEO copywriting is to evaluate your site's ranking in search engines through the incorporation of targeted keywords and keyword descriptions that are found in the body of the text on your website.
Web usability is to create visually appealing websites that inform your visitors with relevant content and prompts their consistent return.
Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the internet. Companies have to decide whether to promote their own brand name as their min keyword phrase or
optimize for a more generic keyword phrase.