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Search Engine Optimization >> Articles >> Search Engine Optimization and Information >>TITLE TAG - Tips and Tricks

TITLE TAG - Tips and Tricks

The title tag is an essential part of a site. It is basically a short description of the page, and the most important words should go first. Each and every HTML (web page) should have a title tags and all tags should be unique. It is recommended that you do not use the same tags for multiple documents. A few tips to remember when creating title tags are:

  • The title tag should appear immediately after the opening HEAD tag.

  • Title tag must be specific keywords and phrases.

  • If you make use of the same keyword twice, do not use it right next to each other. (Eg. Professional Marketing Tips , Tips On Marketing), and don't use one word more than twice.

  • Titles must be between 5 to12 words (less than 60 characters).

  • Place primary keyword at the beginning of the tag.

  • Try to minimize/eliminate the use of commas in the title tag.

  • Strive for a keyword density of 25-35% for every keyword.

  • Always remember to close the title tag.

  • The entire pages MUST have a unique and descriptive keyword phrase in the title.

  • Do not modify the tag regularly.
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