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The Significance Of Page Rank In SEO
If you don't know, page rank is an algorithm used to determine the significance of a site. The PR that a site is given, can vary from 0 - 9.
Several people seem to place lots of importance on the PR of a site. Truth be told, if you don't fall under the categories discussed below, then you don't have to be bothered about page rank.
Are you selling your site? If you are going to sell your site any time soon, having a high page rank will help increase its worth.
Are you selling advertising space? Obtaining links from high PR sites can be a chore. Several marketers deem it important to do so. If you intend to use your site as advertising space, PR may be something to consider.
There are several other instances where PR can be of use. It is not crucial for you to start ranking well in the search engines however.
As a site owner, your main concern must be to find ways to get traffic to your site. If your main source of traffic is to be through organic search results, there are other SEO factors that must be your priority.
First focus on creating an SEO optimized site. Your next priority must be to start off page optimization. In other words get yourself out there and begin building links. You can do this by submitting articles to article directories, participating in forums, also by writing blog posts.
As you can see, page rank does not directly affect traffic. It is possible actually, for a lower PR site to outrank a higher PR site in the search engines. It all depends on how well your site is optimized.