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Search Engine Optimization>> FAQ of SEO

FAQ'S OF SEO

1. What is search engine optimization?

2. What is organic SEO?

3. White hat SEO Vs Black hat SEO?

4. Why is my site not seen in search engines?

5. What is keyword research?

6. What is search engine friendly design?

7. Do search engines still use Meta tags?

8. How can you achieve top 10 search results?



1. What is search engine optimization?

Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. SEO also targets different kinds of research, including image search, local search and industry specific vertical search engines.

2. What is organic SEO?

Organic SEO is about how you manage your online strategy, website design and structure, content and marketing (link building) in perfect harmony. Organic SEO provides the highest possible ROI of all affordable marketing and promotional activities for small businesses.

3. White hat SEO Vs Black hat SEO?

Ethical SEO is also called as White hat SEO. White hat methods are generally approved by the search engines. White hats tend to produce results that lasts long time. White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. White Hat SEO is more frequently used by those who intend to make a long-term investment on their web site. Black SEO is referred as Unethical SEO. Black Hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not on human audience, and so does not obey search engine rules. Black Hat SEO may result in website being banned from search engine.

4. Why is my site not seen in search engines?

  • Flash splash screens for a home page
  • More pictures than words
  • Nobody is linking to you
  • You may not be using search engine optimized web design
  • Do not use duplicate content in your site
  • Navigation should be simple
My site is seen in search results but not in the keywords that I want Your site may not be seen while you crawl the keywords because there are no headlines, subheadings, Meta title, and subtitle, within links, Meta keywords and images. You should at least target no more than two or three related key phrases per page of your site.

5. What is keyword research?

Keyword research means the search for keywords related to your website, and the analysis of which ones yield the highest return on investment.

6. What is search engine friendly design?

A web site designed, written, and formatted to rank well in the search engines. A user friendly web site that can be easily found in the search engines. You have to keep certain things in mind while designing your site to be search engine friendly. The basic principles include make your text readable; make your navigation clear, Images, and an overall effect.

7. Do search engines still use Meta tags?

Lot of SEO'S are confused as to which Meta tags are being used by which engines and how much weightage the engines give on Meta tags. The best solution is to always include Meta tags, but do not stuff them full of keywords not present on the page.

8. How can you achieve top 10 search results?

There are certain rules to achieve top search results

  • Search engine friendly web design is must
  • Black hat technique should not be used
  • Make your site relevant to keywords
  • Try to build backlinks that can improve PageRank for your website.
  • Do keyword research
  • Flash web sites can't be read by search engines

 

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