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Search Engine Optimization

SEO - Link Building - What You have to Know

http://www.indiaseos.com/seo-blog/seo-blog.htm
Link building is one of the most basic principles of Search Engine Optimization (SEO). Gaining links to your site builds Website Authority and that equals to page rank and increased organic traffic. Gaining status as an authority site involves a number of factors counting trust, relevance and endorsements from other authority websites and gaining endorsements from other site is accomplished through link building.

Two Types of Links:

Natural link - A natural link is the result of another site publisher finding and appreciating your content sufficient to place an unsolicited link to your site.

Manual Link - Though natural links are the best, but hard to come by, manual building is a need. Manual building is the process of building or requesting links from other site. The majority of manual building is carrying out through article marketing, blogs and other social media networks.

Link Value: One of the lesser understood principles of link building are the value that the search engines place on a site and this is where site authority comes into play. The more authority the search engine gives to a site the stronger the links are from that site.

For Instance: A site with a site authority of 5 provides a more powerful link than does a site with an authority of 2. But, almost any link is a good link; it just doesn't give you the "juice" of a higher authority site.

The value of a link, even from an authority site, can be diminished when the authority site has a large number of links on its page and links from an authority site that has 20 links on its page will have less value than if it only has 10 links. But, let us be realistic, whichever link from a high authority site is valuable.

Link Stoppers:

There are more than a few things that you have to know when building links that can render your efforts useless. Search engines typically cannot read information contained in a "JavaScript", though I did read lately where Google might begin to read these scripts.

Depending upon the search engine, links on a page that is being excluded by robots.txt could not be counted.

A "nofollow" attribute in your link code or else "nofollow" in the Meta tag of the header page may also deny you the link.

Though you might not receive the value of the link for SEO, you'll get any traffic generated by the link itself.

Link Building - Where To Get The A Large Amount Of Juice:

As I have stated above, authority site provide the best links. Also included would be, government sites, colleges and other educational sites, and dot org sites, though links from these sites can be hard to obtain.

High ranking social media sites may provide quality to your building program. Sites like, Stumble Upon, Digg, Deli.cio.us, FaceBook are amongst the best. These sites not only provide quality links, you too get the added value of receiving traffic from them. That gives you double value for your effort.

Your program must also include some high authority blogs. I know you've heard that the search engines like blogs and that they tend to rank higher than static sites. It is right that blogs tend to gain higher authority than static sites. This is an important reason to comprise blog into your program.

In brief, your building efforts must be a program and not a campaign. You must plan how and where you desire to get your links and you have to understand every aspect of the process. Once you've the understanding you need then, and only then, start your building program.

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Get Your Site Indexed Fast In Search Engines

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The first thing you have to accomplish once you build a brand new site would be to get your site indexed in Google. You would like this to take place as soon as possible because people will have the ability to find your site via search engines. What this means is your site will benefit from getting more visitors. So, this specific thing is what you're going for to start with. We've carried out a little bit of analysis about this matter and here are a couple of techniques that have been discovered to have our site listed in Google a little bit faster.

Here are some basic things you will want to do first:


>> Add your site to Google Webmaster Tools. Therefore you'll observe exactly what Google see about your site. It is possible to see if your site is really indexed, if you've issues with it, and permit you to identify any kind of problems you may have.

>> One more thing you've to carry out is to submit your website name to Google at the following URL: ' http://www.google.com/addurl/ '

>> You may also submit your site to various social bookmarking sites.

>> Publish some articles in article submission sites


>> You can even add your site to a few directory submission sites.

There are some other techniques to get your new site indexed fast. But the steps mentioned above will surely help you to get your site indexed quicker.


We are hopeful that these methods we've discussed will allow you to get all of your sites indexed in no time.

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How Outbound Link Works in SEO

http://www.indiaseos.com/seo-blog/seo-blog.htmHow outbound links work in terms of Search Engine Optimization (SEO) and online marketing in general has been an issue of much debate in recent years. A few people quarrel that too many outbound links will affect your website negatively (albeit to some extent) in search engine results listings. But, there is more than one side to the question of how outbound links work and here is a brief overview of a few of the ways in which outbound links can affect your search engine and internet marketing efforts.

In Terms of Search Engine Optimization (SEO)

Search engines like Google, Yahoo! and Bing take into consideration a broad variety of factors when ranking sites. One of these factors is a site's outbound links (OL). Though, outbound links are possibly one of the smaller elements that factor into how a site is ranked in search engine listings (the big ones being inbound links and tags). Nevertheless, they do seem to makes some difference. Having OLs to quality sites appears to really help your search engine ranking. But, if your site has too many OLs, search engines may actually frown upon it. Depending on what else you are doing to optimize your site, though, this may or may not actually matter.

A few good, general tips to follow in terms of managing your OLs include, keeping your links relevant (that is link to site's your visitors might find useful/interesting); try not to have too many OLs; try to link to high-ranking sites (again, though, keep these relevant, don't just do it as they are high-ranking sites); also use good keywords in the link's anchor text.

In Terms of Visitor Satisfaction

When it comes to handling OLs on your website, it is more important to keep your readers in mind than it is to cater to search engines. When deciding which or how various OLs to include on your website, think about your readers first. Would they find this link helpful or interesting? Keep in mind that the goal should always be to make your website into a valuable resource that will maintain visitors coming back.

Other Benefits of Outbound Links

Outbound links can be a good way to establish good relationship with other bloggers and webmasters who are involved in the same industry like you. You will be sending traffic from your website to a well established industry website can be a good way to get on their radar or open up a discussion with them. Having quality OLs is also good ways of showing your visitors that you know your niche fine.

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