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Seo India >> SEO Articles >> Seo india

Search Engine Optimization

Understanding Fundamental SEO Terms for Beginners

Seo india,india SEOs,search engine optimizationNo matter how big or small site you have, have you heard the term SEO and its significance. It improves the optimization of your site. Before you even get to that stage you may be asking yourself what is it and how does the search engine optimization work? Till you reach at the end of this article you will be able to understand SEO and its importance.

SEO stands for "Search Engine Optimization" and it simply means taking various steps to ensure your website is noticed by the search engines and ranked highly for your preferred keywords. Hence the question is how does Google find your website? There is a software or bot a "spider" which allows Google to continuously scan and surf the web at incredibly high speed. The Google spider is always looking for websites, new content and links as they are added to the web.

Whenever the spider finds a link it will send itself to that web page which will then be scanned.

This is referred as indexing and it means having arrived at your web page from another link and the content of your site has been scanned and added to the Google's vast database of websites. This must not be confused with getting rank by Google. Indexing simply means, Google is conscious of your site but for it to be displayed in their search engine results, well, that is when SEO comes in the picture.

Your website is indexed with millions of other website. Whenever user conducts a search, Google uses algorithms to examine the content and find out how relevant it is to the search query. The simple rule is, the better your site is optimized to match Google's algorithm parameters, the better your website's search engine rankings. This will be determined by lots of actors' factors and they are mainly grouped into two parts. The 1st is "On page SEO" and the 2nd is "Off page SEO". An example of on page SEO will be the use of Meta tags and off page SEO would be acquiring backlinks to your website.

In the end, it all depends on your efforts. The better and well directed your efforts to ensure your website's optimization for Google, Yahoo, Bing and lots of other search engines, the greater the results you will see. Positive results will come in the course of time and you will see your website on top pages of Google but till that time you need to have patience.

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