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Search Engine Optimization

The Criminals in SEO

search engine ranking,Internet  MarketingCrab mentality or crab in a bucket syndrome is when a person makes an attempt to pull down another person out of jealousy of his success. This is the root of all evil. This happens in our daily lives. The same way, it also happens in Search Engine Optimization (SEO).

There are lots of ways on how to execute this. Here are a few of them for you to be familiarized and help protect your site from culprits:

The Third Party

This is when one more website puts your link in their page but looks really spammy. This is usually caused by porn sites. This can have a severe effect on your rankings when search engines notice these links. To be able to avoid in getting in this kind of situation, you must constantly keep track of your inbound links. Google webmaster central can do the work for you. If you previously know the culprit, send a message requesting to take down your links.

The Copy Cat

There is 2 kinds of copy cats in the world of SEO. First, of course, are those who would exactly reproducing your work/content word per word. This is very simple to monitor. Just use your favorite search engine and you'll see the articles that are closest to yours, if it is not a total replica of your work. If you find one, quickly send the webmaster a message.

The other kind is the one who would make pages with the similar topic as yours, only to a greater extent. The purpose of this id to make your site look less valuable of the visitor's time. You can do nothing about this but to work harder. Your website's existence on the web is based on the concept of survival of the fittest.

The Unimaginative Content Writer

It is always better if you are the content writer of your own site. You can guarantee the originality of your work. There is no need to confirm if it was not copied from someone else's work.

Most site owners hire a content writer. With the use of the internet as a research material, anybody can write about any topic easily. But this is also where copying comes in. Be very careful on choosing your content writer as you may be wasting your money. Search portions of their article in search engines to ensure originality.

The Doubtful Clicks

Also known as click frauds, it is the abrupt increase of number of clicks and no conversions. There are tools available online provided by analytics to help with click fraud information.

The Hacker

Your site can also be hacked with the purpose of sabotaging your optimization process. The most important goal of the hacker is to have access to your site and perform some black hat tactics like including hidden links or text in your code. If the search engine spiders finds out before you do, it will affect your rankings severely because of penalty. So the moment you had knowledge of this trick, without delay delete all the hidden texts and links and pass a re-inclusion request. Yes, you also have to do some changes on your server.

There are lots more of deceitful acts that are being done online. You just have to be mindful on what's happening on your site. You should always monitor if there are changes and act accordingly.

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