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Search Engine Optimization

Steps Towards Quality Link Building As Part of SEO

https://www.indiaseos.com/seo-blog/seo-blog.htmLink building is an integral part of Search Engine Optimization (SEO). If you've a great link building strategy, you will benefit in more ways than one. You will not just get good search engine traffic, but you will also get loads of traffic from article directories also from other sites that link to your site or blog. Here are a few of the factors that you have to consider towards quality link building:

1. Good anchor text:

This is the text that will link back to your site or blog from authority sites, article directory sites or other sites within your niche. Ensure you use appropriate keyword related to your business in the anchor text. Because the anchor text has an HTML link in it, Google bots will spider it without difficulty which is a blessing for good search engine traffic too.

2. Use sites with the better authority in your niche:

Look into the sites that are related to your niche or talk about your niche. You can check their Alexa ranking or other page rank. If these are higher than yours then it would be better for you to have a link building strategy with these sites.

3. Relevancy of the linking site:

Apart from the authority of the site, the relevancy of the site too does matter. For example, you must ensure that if you're a site that has content related to payday loans, you go to other financial sites that have information on payday loans and other loans because the topic is relevant. It is also significant that when you do link building with article directories, you choose the categories that pertain to your niche, so that relevancy is established.

4. Get links to internal pages too:

Though you want the anchor text to be diverse, natural and keyword rich, you've to ensure that a few of them lead to internal pages or post pages too. So ensure that you get back links that direct to the internal pages of your site. That is indeed, a smart SEO strategy.

Link building is an integral part of SEO, so it is well and good to hire an expert for your link building and your SEO services.

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