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Seo India >> SEO Articles >> Seo india: February 2010

Search Engine Optimization

What is Website Copy and Website Content?

Web copy and web content are 2 completely different things, despite the fact that they both appear on websites. Many people use the 2 terms interchangeably and throughout the industry there is a general lack of understanding about what the differences among the 2 actually are, especially among the people who put websites together; webmasters and web site owners.

Any copywriter worth their salt will always be capable to explain to you the dissimilarity between web copy and web content and- because I am worth my salt-I will now do precisely that.

Website content

Web content is pretty much all the text, images as well as flash files on your site. Search engine robots will scan all of the web content contained in your site to make decisions about what words it contains and how these words are used in conjunction with one another. They'll make use of this information to make a verdict about where to put your site in search engine results.

You'll generally use website content to tell users regarding your products as well as services, define your business also the people behind it, and outline your privacy and legal terms and conditions. Website content is significant because visitors will quite often form a judgment about your site based upon the professionalism, accuracy as well as genre of the content you present. You therefore need to make sure that you present content that gives your users the information that they require in a way that reflects the brand of your site. You also need to make sure that it is 100% free of any grammatical or else spelling errors.

Web copy

Website copy is part of the content of your site but it serves a dissimilar purpose than just sharing information. Web copy is in particular designed to persuade people to do something or to take action. Action phrases like "order now," "contact us today for a free quote" also "take a look around" are all examples of web copy.

In brief, whatever thing that encourages your users to read, click, buy, try or contact you'll be considered as website copy. Website copy plays a vital role in extending your site from beyond an information source to something that really converts visitors into customers.

Website copywriting services

A good website copywriter or SEO expert will be capable of generating text for your site that contains engaging and exciting content that contains copy that is effectual in converting visits into sales. Online copywriting experts are well-organized to work with and are able to use their knowledge of what works and what doesn't work to improve the usability and navigation of your site while also presenting compelling web copy.

If you've previously generated web content for your site, you may wish to hire an online editor to assess it on your behalf and re-engineer it in order to maximize the effectiveness of the copy contained within it. On the other hand you could consider proofreading services, which you can utilize to make sure that your website copy as well as content is error free.


What Are Your SEO Concerns? Dominate Google Search Engine With Proper SEO

http://www.indiaseos.com/seo-blog/seo-blog.htmThis article will help you with a few tips on the basic principle on how to dominate the Google search engine and answer a few of your concerns on Search Engine Optimization (SEO).

Did you know that the majority people who work in the SEO industry just discovered the industry by accident? Nearly all of them are usually in the information technology or sales positions where an assured task on websites was assigned to them. In the process, the concept of Search Engine Optimization (SEO) was discovered by them.

Talking to all these SEO insiders, there are certain SEO concerns that may be worth considering when handling your own online traffic campaigns. SEO is quite a challenge because of the fast movement of the online world. But there are few principles you've to learn to keep your site living in the long run.

One of the greatest search engines today is Google and must be a huge part of your SEO campaign. Google is very smart with its algorithms. But knowing its real purpose will significantly help you in the long term. In fact, Google also needs publishers of websites to provide good content for its readers. In establishing a site that will obtain Google's trust, you necessitate original as well as well written content in your site. This is a must.

You also require a convenient way of navigation inside your site and this spells a very big difference for both your readers and Google. This is the cause why blogs are very much popular with the search engines because of the easy way they can be navigated. However a well planned static site can do this same trick too.

If you really want to dominate Google and search optimization in your particular field, you want to plan your site. It should be updated with original content and must have easily navigable structure. For sure, this will not happen immediately. A good SEO campaign requires due diligence also a matter of few months to see traffic boost.


The Relation Between Directory Approval And Directory Submissions

Now a day's link building technique isn't as effectual as it used to be earlier with search engine like Google, Yahoo etc. depreciating lots of directories in the past has caused very difficult for directory owners to earn.

Let's look into few good tips on how to increase chances of getting submission approved in the very first attempt.

Before going for directory submission it is an excellent idea to prepare a list of versions that you desire to use for your title and description because the more variations you use the better results you will get.

For submitting title it is necessary that not to use short titles instead you must try using descriptive as well as meaningful titles as it has higher chances for getting approved. Keep in mind that while using title's for submissions, keep away from using those titles which is not appealing for your site niche because most of the time you're going to submit homepage not the inner pages.

While using website description ensures that the description is at least couple sentences long and it must be three sentences long enough because this is the optimal length that you desire to use. Prepare your content in such a way that it looks like a third person is describing the site and it must be as if someone else is submitting your site.

You should not mention the URL of your site in the description because lots of times if the editor sees www.abc.com in the description there are more chances of getting rejected so while writing your description you have to simply describe your site and don't try to sound like a sales pitch. This is one big common mistake that people makes and consequently they're most likely getting rejected.

One more significant aspect of directory submission is confirming the submission by clicking on URL mentioned in email because usually lots of directories sends an e-mail for confirmation but a small amount of those e-mails really requires confirmation by clicking on a link in an email sent by them.

While submitting your site it will help in a small amount if you make use of an email address that is the same domain as the URL that you're submitting because not a large amount of directories that uses these guidelines for submission but it will aid you to improve your approval. You'll get more success by performing directory submissions and it will assist to improve the amount of listings you'll get by following these guidelines. Don't forget to use variations of your information to have a better effect on your Search Engine Optimization (SEO).


Search Engine Optimization (SEO) - Mega Tag Tips

If you wish for exact information about Search Engine Optimization (SEO) tips regarding its aim as well as application towards online marketing, then this article will discuss about its mega tag tips and when you’re well-informed about this, a reassurance of effective promotions and advertisements will be realized. This article gives idea and suggestions relating to the process to boost site traffic, thus, increasing profit flow.

Search Engine Optimization (SEO) has one aim and that is to bring traffic to a certain website. Traffic is a much more needed service in Search Engine Optimization. Once an internet user visits sites, it will come about that they are passed on to sites that have been presented by the engine results also the outcome is being hooked into these sites. High ranking on sites are essential to searches since sites that are top rank are most likely visited by unlike users compared to those that are lower ranked. Employing SEO methods promote higher ranking also to achieve successful marketing strategy.

What are the search engines optimization tips? There are many marketing tips in marketing your site before the Internet users. These comprise the setting of search engine and website optimization. Nearly all sites are optimized to reach the requirements of search sites. Various search sites index and catalog sites in relation to the information and data that the site owners have been submitted. It is the accountability of the marketing expert to be capable to completely distinguish the exact data and information to supply for the site and submit to the search engines.

There are lots of SEO marketing tools that can maximize the site to appear on the very first page of a search engine result. One of which is the content. It must be related to the site so that it will make be noticeable from others, thus, helps the entities keep a high ranking in main search sites or help improve their rankings. This is the significance of keywords that is integrated on to the article used for the site. It functions a lot on boosting also increasing the client's site visibility on search engines. In this way, more and more consumers will enter your site, as a result, giving more chances of increasing sales as well as profits.

One way in identifying the mega tag tips is the designing of the site in turn to make it easier to use and for other downloadable files to be downloaded quickly. It is necessary for the site to load quickly and easily so that it will be an additional asset for that site. Sites that take too lengthy to load large files are a big liability of the site as it will probably be ignored by the users compared with other much faster site.

Others will incorporate several Web designing techniques so that it might boost the ranking of a certain site. There is other possible marketing strategy that will assist contribute in developing much more traffic on the site. A few marketing experts use underhand methods to boost high ranking on sites through the Search Engine Optimization (SEO) tips.


Google'S Best Rules: Why Does Ones Website Get Punished By Google?

With Google getting hold of such a wide majority of the search market almost 90 percent in the UK, though Bing has made some breakthrough in America) it is no issue that just about every website operator needs to rank top in Google.

While a lot of minor website owners try out SEO ways to boost their positions too many falls into the hatchway of following poor statement regarding things such as keyword inserting or hiding statement in html tags. It is not just the smaller organizations that get hit though - even major corporations may get fined by Google if they do not follow the rules.

Why punish at all? Are they actually that spiteful?

With any argument there are 2 misconceptions to the debate of Google's response to those breaking the regulations. Initially, you've the owner of the site. With Google controlling such an enormous amount of organic traffic their nurture could very well rely on Google. One bad decision and a prohibition from Google could mean the deadline of a business for a lot of people.

However, it is worth taking a glance at the Google side of ideas as a webmaster. Besides understanding Google's motivation can aiden you keep away from the downfalls. Google has causes for penalizing sites that go well being just demanding and controlling a set of arbitrary regulations that do not even matter.

In spite of its big size, its multiple projects also its seemingly lasting nature as a business, Google's victory as an organization relies on one thing; related search results. If people one day make up that one more search engine can assist them locate faster or better, Google will start to lose ground and there are lots of people who are more than enthusiast to step up and take its place.

This seems that you have to take a very quick stand against individuals who are trying to manipulate those search results. If Google allow everyone who palpated results get away with their ways, we would never be able to find any products or services that we really required, and we would move on to other search engine.

The real enemy in the situation isn't Google but the ceremonial dodgy SEO organization that will promise a webmaster results and then employ poor SEO practice on their advantage. As the adage will have been on your own site and your business, the SEO organization will remain safe - short of any legal act, at any rate - as your site gets heavily fined or banned by Google.

Avoiding Google's fine

Google has a bigger list of rules about sites and that they can and cannot do with search concoctions and their code. It is long, and it is boring, also it is impossible to conceive a site owner to learn every single thing that could be seen as partial by Google. But, an easy logic of thumb always applies the moment it comes to Google Penalties; if you don't attempt to control your results, you are probably safe.

Google has a complex searching algorithm that good SEO companies are conscious of. But genuine SEO is not about exploitation of the system; it is about understanding what the system expects and playing to that. Genuine SEO is not about pretending to have alike content, it is about actually having related content also promoting that article in the best possible way.

A genuine SEO company will mark your site and structure to notice some problems where you might be inform Google more about your site. They may state changing keywords on the site to match up with the whole content more. What they won't do is lie or aim irrelevant links. The whole thing a genuine SEO company will do rectifies around conforming to the system in the best likely way, not mistreat it.

A genuine SEO agency will refer to their work as 'Ethical' SEO. It is a tough term because there is normally a thin line among ethical and 'grey hat', but estimable companies work hard to abet their clients in the rules and are much less likely to overlook any problems from Google. The most excellent method to pick an ethical SEO company is to locate one that will give you periodical updates and reports as well as work with transparency.

You can normally tell an ethical SEO company from a not so good one in a very few conversations. Ethical SEO companies are more likely to talk about which terms they'll use on your site and why they will work. They will make a entirely custom plan also provide you realistic results rather than affair to guarantee something they cannot possibly gain, like being the best result on a keyword for example 'holidays'.

Stick with an authentic SEO company and you will be able to use Google as the major source of organic traffic that it is, alternative than a something you have to worry about.


SEO Tips - What Is More Important Between Title And Description?

Let's face it, SEO is a complicated mess. Anyone who says otherwise is seriously kidding themselves. With all the variables involved, can you believe that title and description most likely cause more arguments than just about anything else? It's true. Everyone has their 2 cents on which is more important. Well, this marketer is going to give you his 2 cents on the subject. Take it for what it is worth to you.

There is no question that the title of your site is important. After all, if you are fortunate enough to get listed (not always a given) that is going to be the first thing that people notice. So granted, you require a title that clearly defines what people are going to see there. So for instance, let's say you have a site that is on Internet Marketing Tips. You are going to want THAT to be your title. That way, if people see it in the SERPs, they will know that going there HOPEFULLY will give them tips on THAT subject.

Though, because there are so many sites with the same darn titles (go do a search if you think I am kidding) what happens is that searchers develop blindness to them. Think about it. If you did a search for Internet Marketing Tips and the first 20 results in the SERPs all had the similar title, what do you think would happen? You'd probably just glaze over all of them OR...and this is where the description comes in...You would look to see who had the BEST description.

Okay, but what IS the best description? That is something that is not possible to qualify for any site no matter what the niche is. The reason is because now we are actually getting into the area of copywriting. Just changing your description and waiting for the SERPs to index your page with the new one can factually mean the difference between 1,000 visitors a month and 10,000 visitors a month.

But now I am going to throw one more monkey wrench into the fire, which is why you can't say for sure that description is more significant than title. See, Google, in all their infinite wisdom, does not always print your description tag as is. They will occasionally print a description based on certain content from your page that they feel is most pertinent to the prospect. If you think I'm kidding, go check out some web pages and see how they are listed. It is almost laughable.

So, since there is no fool proof way to insure that your description is going to appear the way YOU want it, I cannot give that meta tag a clear win over title.

Therefore for those of you who pick one over the other, the truth is, it is a crap shoot among the two. But in any case the title, you've complete control over. So while it might not help much, must there be 20 pages with the similar title, it is at least one variable that you don't have to be anxious about being messed with by the SERPs.


Link Building SEO - How Not To Obtain Links

http://www.indiaseos.com/seo-blog/seo-blog.htmBuilding links is a significant part of SEO and critical to helping your site rank higher in the search engine results. However, search engines are getting smarter, and a lot of of the old link building SEO tricks are becoming less and less effective. More than ever the quality of a link can make a big difference in the impact it has on improving your site ranking. Actually, a few methods of obtaining links could actually hurt your site. The following are a few of the ways not to obtain links.

Submit your site to frivolous directories: There are good directories as well as bad directories. Actually one of the very best directories is the DMOZ Directory. Because Google uses this directory, listing your company in it is certainly one of the best things you can do as far as link building SEO is concerned. The Yahoo Directory and Best of the Web Directory is also a couple of other highly authoritative directories. On the bad side, there are literally 100s of insignificant directories that typically charge around $10 and $20 a submission. They have virtually no traffic as well as no authority and wouldn't even be worth the effort if they charged just $1 per submission.

Posting on forums:

Similar to directory submissions there are good posts as well as bad posts. Posting on forum threads that are not related to your site or are severely outdated is considered spam. In addition posting the same question to 30 different forums is also considered spam, particularly if you are a new member, particularly if you do it all on the same day. Creating a profile on a forum that you never intend to be a part of just to get a link to your site is also one more form of forum spam.

Commenting on blogs:

Legitimate comments, good. Comments are not actually comments but just your keywords, bad. It is especially trying to say nothing of value about the post, but simply add a comment directing people to your site for further information.

Poor link exchanges:

Link exchanges or else reciprocal linking contributes very little to your link equity. If 2 sites are legally related and linking to each other is mutually beneficial, then by all means exchange links. But, for purposes of link building SEO, link exchanges contribute only small value.

Link farms:

This is one of the oldest as well as worst ways of obtaining links. Link farms are just websites created for the purpose of linking as one with all the other sites in the group. Search engines are capable to identify the attributes that link farms use and can filter them from their search results. They may even pull the whole domain from their index, and panelize the entire participating sites.


Search Engine Optimization (SEO) and Website Construction

When you are starting out, you presume that you just need to get a site up - and the money will begin to roll in. In this day, with the recession rolling along-it is a nice thought. But don't be taken in by that thought. It takes work, and if you've no idea what is going on online when you first begin-well, realize you have a learning curve to conquer. So let's look at the basics of your website.

When constructing a site there are certain elements that are becoming more and more important in the eyes of Google. It's SEO and your website formatting that is now, more than ever, becoming intertwined. So, what does that mean for the individual putting up a site? Let me explain.

First, when constructing your site, you should try to be aware that the data should:

1. Load quickly.

2. Navigation has to be easy to follow for human and search engine alike.

3. Sitemap-have to be descriptive and accessible.

Why should you look at these 3 elements? These 3 elements can help your site to become more and more accessible to the search engines. Let me explain.

Is your site loading quickly?

Whenever you construct a page, you should always ask yourself-"Is my webpage loading fast enough for the user? Why? Load speed, the beginning to obtain more emphasis in the eyes of Google. Which means, they are going to include this in their algorithm of elements to believe when measuring Page Rank (PR)?

They feel that page load speed can proffer the user a superior experience, and you, the webmaster, a better opportunity to make money. Thus, take your own time to test your web pages before you put it online. It will save you time, with rework. (Important Note: load speed alone will not give you revenue-but it does give users a chance to view your content).

Website Navigation and Sitemap

Website navigation must easily direct the user to wherever they want to go on your site. If the navigation is confusing-know that the user will just click away, and look somewhere else. And, it can harm you with the search engines. Why?

Both website navigation as well as your sitemap can open the door to both, users and the search engines. They both, if you've presented the information in a comprehensible hierarchical way, can lead to Google giving you a breadcrumb in the SERBs. A breadcrumb is an added link; below the main link-to entice the user to your site.


The Need For Improvements in SEO


There are times when webmasters require a complete as well as dedicated service provider who will be capable to create and transform a one of a kind example in the division of web development solutions. This has led toward the development of what many may know as the ultimate alliance in Internet Marketing. With increasingly impetus being given to the internet marketing sector, it has without a doubt become one of the most premier as well as dedicated hosting packages in the web industry by setting a standard for interest publicity and additional factors.

So, there have been a number of details in the web development sphere that have shown tremendous potential towards developing one of the top options for the development of search engine submission directories. This has been evident of the fact that there is more number of webmasters in the world today that have been focusing on growing with the greatest potential in the market.

With improved and greater scopes in the market that are designed for accurate link building options, there have been some names in the development world which have managed to change what many may call as the pioneering factors in Search Engine Optimization (SEO). This is one of the basic factors which most webmasters of today are constantly thriving to build and transform the best of SEO sites so as to gain a better popularity on the top search engines of the world.

As the scope of internet marketing has been constantly on the rise so it has been in the strict levels of formulation of the best in the industry. The best of webmasters can find out the best of services all over the World Wide Web (WWW) and manage to outperform themselves with the sole intention of being able to create as well as generate the best possible results which will directly affect the SERP's and page results.


The Correct Way Of Directory Submission

Directory submission is necessarily for them who believe they are creditable of more than the present number of visitors to their location. If you’ve created an outstanding site, yet don't have the anticipated web traffic, you require taking notice and finding the suitable reason for that. One thing is sure - simply generating a site doesn't make you the good owner of the web. A fresh site hardly has a search engine. Each and every webmaster, which makes an entry into the virtual world, has one dream - to arrive at the very first page of the search engine result pages.

Directory submission is the reply. Then there are a few service suppliers who revise these directories at usual intervals. These directories are huge, accepting a wide collection of topics. A few directories could be wholly devoted to sure topics or areas. For example, you can come across medical directories, space research ones, pregnancy ones, travel ones and so on. You've to make a try to register your site with the wide-ranging directories or area-specific directories. This gives greatest coverage and changes for improving your SEO ranking.

For directory submission, you need to submit your site with its URL to varied search engines and web directories. You can do the task by yourself or else employ the essential services. You need facts like your name, address, site URL, email, as well as the description of your site. It is apparently well again to appoint specialized services, as they are experienced with all the methods as well as actions desired for such submissions.

As soon as your directory submission is complete, you would observe your site starting to scale higher in the search engine ratings. Keywords are the nutrition of your articles. You have to to decide them cleverly. They are the methods through which your customers would turn up at your product or service.

You need sparing time and putting in labors for deciding the accurate keywords. Don't forget that if you go erroneous in this job, your entire purpose of creating the site may go ruined. The chief search engines like Google and Yahoo puts great stress on keywords since these are the paths attracting the traffic to your site.

One essential thing about directory submission is that you've to make a choice of reputed and appropriate directories. If your site has a pact with self storage units and it is immaterial to knock at the doorway of research supported directories.

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Speeding Up Your site With SEO

An experienced SEO (Search Engine Optimizer) can take one look at a site and aid with speeding up your loading times. There are lots of aspects to consider within the page speed, and there are a few fantastic free tools out there to help along the way, including Google's own page speed tool. But, this isn't the be all and end all, and a quick checklist through making your site easier to crawl and rank can go a long way away in helping your site as a whole.

Firstly, it is significant to have a flat navigation, which fundamentally means not having to click too far away from your home page to find different products or information. It is frequently said that any page on your site should never be more than 3 clicks away from your home page. This is not directly related to loading times, however if a search bot has to crawl more links which go to deeper links, this can have an effect on the time a bot spends on your page, so is in effect slowing the process. The size of WebPages should not too long and should not have not too many "folds", that is that users should not have to continually scroll down a page to find the relevant information.

If at all possible, you have to consider compressing lots of elements of your site, if not the whole site. Using gzip compression - a universally accepted form of compressing a webpage - can help enormously, as can lengthening the time for images to be cached or else stored on a user's computer. Images and video are normally the items of a page which take the longest to download, and flash animations and the like. If your site can do without flash or other fancy animations, then stick to static images, which are easier for a search engine to calculate, and more significantly, take a lesser amount of time for your site visitor to see.

One more important issue is to make sure you have clean code. Eliminate CSS and HTML tags which are broken from design or bad use. Think about some Javascript on the site which can be substituted for easier navigation. And, even rearranging certain page elements and testing with split testing, for instance, can help to fine tune your site's speed and improve the user experience. Don't forget to perform these tasks site-wide, and not only on your home page, as your site will likely have lots of points of entry and you don't want to give users any excuse to go somewhere else.


Things That Negatively Affect Your Search Engine Ranking

Your place in the search results i.e. your search ranking reflects your online reputation. If your website shows up at the first page (or most preferably, is in the first 3 ranks), your website is considered by the search engine to be the most authoritative as well as most relevant site, out of all the millions of sites being indexed. Online reputation is very hard to build up, but actually easy to destroy. Here are a few things to be on guard for.

Spam comments

Many of the major search engines will give penalties if your website contains spam keywords. While you may not be using them when you're creating the content of your website, blogs and forums frequently have a comment facility that permits other people (spammers included) to add content.

Spam comments must be avoided not just because of search engine penalties, but because it portrays your website as unprofessional. It also detracts from the reader experience (no one likes to read spam something spammers actually need to learn). Add a captcha or moderate your comments to prevent this.

Doorway pages

Doorway pages are pages whose only role is to redirect a reader to another page (generally not at all connected to the content of the doorway page). For instance, a doorway page may contain lots of words for gardening that a searcher may put as keywords; but, the page itself doesn't contain any pertinent content on gardening and will merely link to some insurance website.

Doorway pages may have been very effective (though still not very useful) back in the early hours of search engines, as their algorithms were simplistic and simply used page contents as the only influencer of page rank. Search engines have evolved in the intervening time, and these types of pages are frowned upon.

Hidden text and links another holdover from the premature days of search engines, hidden text and links are those that have a foreground color that is very similar as the background color. The idea (albeit misguided) here is that search engines will just see the text from a web page, and pays no attention to color. So, only search engines will see the hidden text and links, and people with browsers will not see them (and will probably think the website is not spamming). For sure, search engines have evolved since then, and will give penalties to a website that uses such techniques.

Malware on your website

Having malware on your website will frequently send a red flag to search engines and will neither give a penalty to your site's ranking nor will cause a warning page to pop up before the searcher is directed to your website. Even so, having malware on your website detracts from the user experience - you may lead the user the first time, but he is very much improbable to return.

You may not be (hopefully) installing malware on your website intentionally, but there are still ways to have it on your website inadvertently. If you're running a blog or a forum, you have to update your software often - at times this software will contain vulnerabilities that allow people with questionable intent to take control of your website and attach malware to your WebPages.


The Complete List to Improve Search Engine Ranking

Here are the top things to do to get better your site rankings. Guaranteed site traffic and high rankings will be provided if websites will follow the tips given below.

- Do not use a shared host. Rather, request for a dedicated IP address for your site. Once you share IP address with other sites, there is a tendency of experiencing future problems like site crash, being banned from popular search engines, and so on.

- Make sure that your site is search engine friendly. The committed errors and deprecated HTML tags will be checked by the World Wide Web Consortium (W3C). If the search engine bots detect HTML errors, they will most likely not read and index your site.

- Don't forget to have a web page for contact details containing your telephone number, address and contact form.

- A web page for Privacy Policy also Terms of Services has to be made.

- Each and every web page in your site must have no less than 300 words. Avoid writing 1 or 2 paragraph page containing minimal information.

- A web page for FAQs and tutorials must be created and then links to its own page and place the competitive keywords. If there is something questionable to your content, create an inquiry linking to the FAQ page and then answer it so that the visitor will not find it hard to navigate your site.

- Blog! Make sure to create a page for your blog. It helps as it adds value to your site and increases your site search engine ranking. Posting blogs as well as good quality articles will be often visited by people from the Internet.

- Link bait articles and blog posts certainly attracts Internet users. For back links, post your articles to do follow social sites and to your own blog. This will really increase your rankings.

- A key to higher ranking is directory submission in particular if the links will be posted to high PageRank (PR) sites. Ensure your keywords would be the anchor text.

- One of the most effective ways to get better search engine ranking is build links. Even if it is time consuming, it guarantees higher site rankings for a lengthy period of time.

- Try to provide member incentives if you've to promote and market a product or service. Create threads as soon as you join forums and include these incentives to be able to get the Internet users' attention and let them advertise your products and services. Forever remember that having back end for the stats and reports is essential.


Tricks To Generate Back-Links In Twitter

Twitter, the newest and greatest Web 2.0 apps and it gets heaps of traffic. However, from the viewpoint of a SEO expert, it is more significant that Twitter can get tons of traffic too. So, if you still don't have an account with Twitter, it is well and good to open one.

Twitter is very easy to use and this is what made it so popular. Twitter is stylish right now, so enjoy each and every moment. Even the creators of Twitter admit that as with MySpace and other Web 2.0 sensations, Twitter will unavoidably go out of fashion some day, so get going and obtain some traffic for free at the moment, when it is still all the rage of the season.

Twitter is easy to use, yet it is really powerful. You may require a couple of hours to get familiar with the fundamental functionality of Twitter and of a few of the extras it has but you can harness its power, even though you don't know it very well.

Unlike the majority of the other places you can get traffic for free, Twitter is a micro blogging platform, which means that there are some restrictions on the number of characters in a message. So, you have to be concise in your Tweets and utilize your space wisely. Additionally to being concise, here are some more tips to help out you obtain traffic from Twitter:

Twitter profile

Your profile as well as your username is the first two things your visitors will see as soon as they go to your Twitter page. If your profile looks boring, people will not bother to read your tweets, not to mention visit the links you post in them and you cannot write down a very long bio of yours; however you can enter some words about you - i.e. your occupation, your interests, and so on. You can also include one or two of keywords in your bio.


Your username is also very important. You have to select a username that is targeted at your niche. For example, if you're promoting your SEO services and would like to drive traffic to your SEO site, you can select something like SEOmaster, SEOguru, SEO services, and so on. Your username will show in searches other users make and this is why you've to pay attention to what you choose.

Your URL Or Blog in Profile

According to some statistics, 80 percent of tweeters don't provide an URL in their bio! Fine, perhaps these people are not SEO experts or Internet marketers and they don't require this traffic but you as a SEO expert cannot afford to miss it. So, don't forget to include your URL in your profile!

Send The Link To Your Profile To Your Associates

Your associates will be your most loyal spectators, so if they don't know concerning your Twitter page, make them conscious of what they're missing. If you've their emails, or know their accounts on some other networks, you can send a mass invite.

Look For Twitter Users With Similar Interests

You might have millions of associates, but more followers are always welcome. That is why you can make use of the search functions on Twitter and discover people with similar interests. Find as many as you can and invite the mall. These people may not be as loyal as your associates, coworkers, and acquaintances but still you will get hits from them too. A few Twitter users report that around 1 - 2 percent of their followers visit their site a day, which means that if you've 1,000 followers, you may look ahead to get at least 10 or 20 visits per day to your site. This response rate may seem low but there are ways to enhance it.

Socialize On Twitter As Many As You Can

Whenever you are active in Twitter, reply to the posts of your followers and visit their links, this seriously increases your chances that you will get identical in return. In a word, actively follow those that follow you.

Tweet Frequently

As with all other kinds of media, if you desire to keep your audience, you have to feed it frequently. Writing a short tweet takes just seconds, but it is sufficient in order to keep your followers satisfied. It goes without saying that you have to tweet about useful things, therefore if you don't have something meaningful to post about you or your sites; it is quite OK to post a link to an article, a video, a blog, and so on. you found on the Net and you like.

Do Not Spam

You may feel that each single user on Twitter is interested in you and your blog or site but this is not exactly so. You may be tempted to make as many users as you can conscious of your Twitter page and your latest tweets but you would better refrain from doing this, unless you desire to see if you can get a forbid or not.

Take Benefit Of Twitterfeed

Twitterfeed is another useful service you can take advantage of in order to enhance your reach. So go to twitterfeed.com and configure your feeds.

Make Twitter Search Adore You

Twitter has a great search function and its main advantage is that it offers real-time results. Google may be fast in indexing pages but its indexing is not real-time. Users are starving for hot news and nothing beats a real-time search. Lots of bloggers report that they're receiving more and more traffic from Twitter than from Google and partly this is because of the fact that their tweets are popular and users find them with effortlessness.

Add Twitter Gadgets To Your Website

There are heaps of Twitter gadgets and new ones are being released each and every day. The cool thing about Twitter gadgets is that your blog visitors can turn out to be your Twitter followers. If you're Twitter followers have lots of followers, chances are that a few of these followers will notice you and will join your network. As we previously mentioned, building a large as well as targeted network is key to getting more and more Twitter traffic to your website.
These are some of the most important ways in which you can get traffic from Twitter.

If you're creative and if you monitor what is going on Twitter and what new Twitter gadgets are released, you will definitely find further ways to drive traffic from Twitter to your website.


Information On One Way Links In SEO

Link building in general is a significant part of making sure your site ranks well in the search engines. Google and many other search engines include link popularity as part of the way they weigh up the web pages they include in the search engine databases. Links are seen as an optimistic "vote" towards the quality of the web page.

One way links have lots of advantages over reciprocal links. The first as well as most important plus for this kind of links is that you don't have to worry anymore about linking back to a "bad neighborhood". So buying one way links will actually help out your site to rank well also you will not have any more problems with bad SEO.

Link building is the backbone of the internet. Everyone needs to have as many free one way links as possible. There are lots of reasons why a site will survive and flourish, and also lots of reason why your site might die a premature death and have no visitors.

Link directories are the best way to start, if you're trying to improve ranking. A few link directories provide free one way links whereas others might ask you for a reciprocal link. You can have a dedicated webpage in your site to give reciprocal link to these directories. Submitting to these link directories manually is a time consuming process.

One way link building is the most important strategy that the websites opt for after submitting their site details to search engines and this marketing technique plays a significant role in popularizing a site on the World Wide Web (WWW). It happens that many websites are linking to your site and then you get a lot of traffic on your site.

Exchanging links with other websites that are banned can weaken your sites link popularity; also it may get your site banned from the search engines. Whenever a new site is first started and the site establishes lots of links in a short period of time, search engines do not see this as usual.

When using an anchor text the search engines will match the keyword with the words around it so it know if they keyword is pertinent to the topic, plus the search engines look at the site to see if there is a correlation. When you hear the term anchor text each one is referring to the name that is associated with the link that points back to the site.

Getting inbound links from many directories will help out your link popularity; there are 100s of directories on the internet. There are also services that will help submit for you for a low price. Ensure when choosing directory submission services your choose a service that will continually submit your site to newest directories that are introduced into the system.

As soon as you get one way links the sites give you page rank. When you do link exchanges you give away and receive pagerank. So as you can visualize it is better to receive pagerank without giving away. In any case do not put links to other websites on your own site if you're not doing link exchange with them.


Search Engine Optimization (SEO) - A Life Line For An E-business

http://www.indiaseos.com/seo-blog/seo-blog.htmSearch Engine Optimization (SEO) is one of biggest tool helping the e-commerce thirsty site in generating huge revenue. Website is one of the effective medium that assists the e-commerce business to run smoothly, so it has to be manufactured in such a way, that it can easily dissolve SEO granules.

Generally a common question flashes in each and every one mind. That "Why should I invest so much on SEO?" Reason is as clear as diamond. You can get millions and trillions of website swimming in search engine. In order to rank high in search engine you have to be more energetic as compare to the competitor. Here the SEO role comes into action, it shape the website in such a way that you can find yourself on the top. Research shows that users in general navigate to 1st or 2nd page, so we have to try our best to be within top 20.

Below are few steps that will assist you in shaping your site so that you can find yourself in traffic zone.

1. Site has to be brought below the SEO umbrella right from the beginning.

2. Navigation link have to be text based containing traffic oriented or high KEI (Keyword Effectiveness Index) keywords.

3. Always avoid I-frame because it affects the SERP.

4. Footer must be clearly defined containing hyper links embedded in traffic rich keywords.

5. Sitemap is one of the essential gateway so it must be nurtured properly, face of the sitemap should contain navigation for all the significant page.

6. Make your website user interactive accordingly that the bounce rate can be declined and you can swim in the sea of profit.

7. Domain name have to be selected by keeping the theme of the site in your mind

8. JavaScript as well as CSS should be made external.

9. Nomenclature of the page must be done by keeping the theme in your mind.

10. Every folder must be named by keeping traffic oriented keywords in your mind

11. Content must be properly written by keeping the keywords density in your mind.

Follow the above rules earnestly. It is going to help you a lot in shaping your sites, which will eventually direct you in the ocean of profit.


Making SEO to Work For You

It is significant to understand the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO just takes advantage of the existing method by which search engines index and hunt for relevant pages and SEM is all about paid inclusions. Going by either of these 2 approaches, the higher a site appears in search results the better the chances of a visitor noticing also visiting this site.

Whenever we talk of SEO what we really mean is that we organize and edit its content and its HTML code to make it simple for search engines to find, identify and index keywords. In other words, we're only presenting the content and the keywords in a 'search engine friendly' manner. The next few paragraphs make clear how this optimization can be easily implemented.

The most basic concept in SEO is the understanding and appropriate use of keywords. Distribute the keywords all over the content of your website pages. Using keywords is essential but do not overdo this. Typically, you may want to use the keywords at the beginning of a page, then possibly once every 100 words or so, and towards the end of the page.

In addition using keywords in the content of your pages, integrate them in the Title Tags, Meta Tags also in the Description Tags. Make sure that these tags are distributed fairly evenly across the various pages of your site.

Apart from the keywords that you use there are bound to be some other 'key terms' that assist in explaining the content of the various pages of your site. Ensure that you highlight these key terms by using features like bold and italics also by including them in the H1, H2 type of headings. Ensure that you do not overdo these special effects otherwise search engines will treat this as spam.

Search engines go on sifting through web content looking for social content like fan base, blogs, etc. If you make use of these features in the right places and in the right manner, search engines are certain to give a high ranking to your web pages. Also, a higher ranking would obviously mean being listed on the very few pages of the search results.

Identify the page or location on your site from where the visitor is most likely to depart, and at this point, ensure to incorporate up call for action. This might be in the form of inviting the visitor to a free seminar or urging the visitor to call your office for further information.

If you master the points mentioned above and implement them on your site you'll, in effect, make sure that search engines detect all the keywords and key terms that you've mentioned on your site and will prominently display your entry in the search results.

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Making Season Changes to Your Search Engine Optimization (SEO)

Throughout the year, it is essential for businesses to ensure regular maintenance as well as updating to their site in order to make sure that it is kept up to date. It is significant to ensure that your site is always updated with new content and technology. In the case of an ecommerce site this is for sure tied in with updating the products and offers available. However in doing this it is also important to make sure that you take into account important seasonal factors in your design, content and Search Engine Optimization (SEO) methods.

For the majority ecommerce businesses, season is a factor. There will be certain months for instance where there are dips and rises in your rate of sales. Christmas, the most obvious season for a rise in sales for many businesses, but for others there is a very dissimilar yearly business model. For numerous extension and conservatory website the major rise in traffic tends to occur around March. In order to make sure that you know what the seasonal trends are like in your line of business you have to employ Google analytics to track your businesses traffic volumes throughout the year.

The business you are running is not been long enough to compile a year's traffic then you can make use of a keyword tool to identify how your keywords fair over the last year. In doing this you will be capable to gain a far better insight into how you're online business model should be applied.

With this in mind you can then set about a variety of marketing and SEO methods to permit you to take advantage of yearly spikes and sustain profit at the downturn of the year. For the busier times of year you can get better traffic and potential conversions by increasing your optimization to aid you. By increasing your all round SEO like link building and PPC advertising you may pay out a bit more in marketing costs but will be more probable to find a great deal more business accordingly.

Of course it is the key to make sure that you start this SEO in advance of the yearly rise in order for the SEO to have begun making an impact on your visibility in the market and you have to make sure that your site is capable of handling the credit card transaction increase. Having a merchant account provider can also permit you to take the influx with no worrying about the strain on your payment processing.

By paying close attention to yearly trends you give yourself an benefit over many others as you can prepare your site and promotions to be properly applied to take advantage at the right times.

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Different Types of Headlines Commonly Used in SEO Copywriting

The headline or the title of the content is the one that creates the first as well as best impression on a reader's psyche. Without a proper headline, it can even mean that the rest of the content does not exist. An impressive headline can do much more than capturing the reader's interest. It can also communicate the entire message to the audience.

Read below to see dissimilar kinds of headlines

Direct headlines:

These headlines as the name suggests, straightaway get into the mind of the readers. An act of cleverness is not much involved. The headline itself conveys the complete details of the whole content.
Indirect headline:

An indirect headline has a dual meaning and invokes inquisitiveness into the reader's mind. The context doesn't always seem to appear how the reader thinks. There can be a twist to make it more interesting.

News headline:

Just as the title indicates, it is clearly understood that this headline can be used whenever a new version of a product is released or any type of an announcement.

How to headline:

These headlines are becoming very popular these days because they attract a large number of readers. Most of them are used for online tutorials which includes a diversity of topics and Do-It-Yourself (DIY).

Command headline:

This is one of the most common headlines used by the majority of the e-commerce sites and online magazines where the site contains subscription forms as well as online advertisements.

Question headline:

These headlines also have gained popularity. Lots of internet users browse for answers on the web. They straightaway type their questions on the search engines. Therefore, your title being one of the questions searched may be a great advantage.

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Advanced SEO Techniques For Security on a Website

http://www.indiaseos.com/seo-blog/seo-blog.htmWhen it comes to security, SEO plays a big part in the security of your site and bar hackers and others of that ilk from hijacking your site and certificate. Not anything is more frustrating to have a site and certificate hijacked. So how can you use SEO to avert this from happening? Well, you have numerous ways to do so. First, ensure that you always have a back up for the site in question. If you've a complete loss of data, you can be in serious problem in the first place.

When it comes to security, you need to be certain that any programs that you use that might be third party are always updated. Upgrade immediately when a threat is discovered. This can also prevent you from being hacked and the resultant loss of SEO also ranking that may possibly take you months to get better from both by restoring data as well as undoing the damage that the intrusion has done to your site. Going back to the back up for a moment, keep in mind that even the smallest loss of data cannot be discovered until it is too late.

Developers can also be one more security weak spot. Any developer of a system MUST be doing the fundamentals in order to keep the site in question from being hacked. If they're not doing their job, then your site is a likely victim for anybody wanting to either hack into or use information from you site for illegal reasons like ID theft. As anyone who has a business on the internet knows, your security is only as good as the people behind the scenes. The majority of these tips are pretty common sense and don't need knowledge of advanced SEO.

They however have to be implemented as a part of any SEO that you're doing to your site. If these suggestions are not incorporated, you may possibly be a potential victim of a hacker. Losing business is a heck of a way to find out your security is not only shot, but entirely non-existent. This is a very painful way to learn about security and what to do and what not to do when it comes to securing a site on the internet. Keep in mind, hackers are always testing sites as well as looking for ways to break in to sites.

The last tip that you really need to know is ensure that no matter who you've as a host, the administration of the system must have a competent person behind the scenes. If a few part of the equation is compromised, then you're entirely vulnerable and may indeed lose business.

Following these tips may not sound like advanced SEO, but look into how many people using SEO get hacked because they don't do these common sense things? Addition of these into any type of SEO will prevent your site from being hacked and you not only losing pagerank but also money and time too.


Website Development For Search Engine Optimization (SEO) - FTP Set Up Guide

Designing sites with SEO in mind doesn't have to be rocket science. Everything that you've to accomplish this can be learned online and with the help of a few books. I am going to write a series of articles showing you how to set up your WordPress blog site, also optimize it for SEO. This article is on FTP set-up, also installing an SEO optimized theme.

Assuming you previously have your domain and hosting set up, we're going to jump straight into File Transfer Protocol (FTP). If you've not set up your hosting you have to do that first.

Once you've WordPress set up you're going to need your FTP software. I use Filezilla, and it can be found with a quick search on Google, yahoo etc. Just download it and go through the set-up steps as with any other program. Once installed, your first set-up for transfers will be required.

After the first time it will remember your passwords and you can connect to your site easily.

Go to your control panel in your web hosting account and search for create FTP account. If this is your first time you're doing this leave directory blank, and just enter your domain, user name and password. I set my quota to unlimited then click enter and you've set up your FTP account.

Once you click enter, it will give you the information you require to access your account. Copy and then paste this into a document and save it on your desktop.

Open Filezilla, and on the top left, under File if you hove over the button it will say open site manager, just click on that. It will bring up the site manager window, with your options for setting up your new FTP account information. Open your document from previous, and fill in the information.

Host is the FTP server and set logon type to normal, and type your username and password. Name the account something that you can remember for your site. If my site was indiaseos.com I would name it indiaseos. Once you've filled in all the information with what you saved on your document then click connect.

Once you've clicked connect you'll see 4 large quadrants on the interface. Computer Folders, computer files, server folders and server files. These are significant because you can work everything from this location. You also have the alternative of drag and drop from your desktop.

To install your theme, refer to the big quadrant on the upper right called remote site. This is your server folders. Just click on it to open the folder and then scroll down to public html. Click on WP content and then click on themes. The quadrant below the server folders is your server files. It will previously have the default WordPress themes installed, classic and default.

What you desire to do is to find your theme that you've downloaded during the process on the left, or open it on your desktop, and then drag and drop it into the server files quadrant. Once it is done setting up you're prepared to go into WordPress and activate your theme.

This is your first step towards site development for SEO. You're now prepared to customize your SEO options.


How NOT to employ SEO If You Want a Successful Internet Business

SEO is the number one online technique to enhance your traffic on the internet. It is only been in existence for a few years; it has become the number one way to raising your marketing efforts on the internet.

If you want to run a successful internet business then you've to make use of effective SEO techniques. But not all SEO is good SEO. In actual fact, there are a number of SEO techniques that can stall and even hamper your progress online.

Keyword Stuffing:

It is the general term given to overcrowding your content with keywords. Lots of people wrongly believe when they're starting out in online business that if they stuff their copy full of germane keywords, this will make their copy relevant. But it doesn't work this way, and will actually have the opposite effect.

On occasions, this technique might get them to the top of the search rankings. But what then? Getting people to click on your link does not mean you've won because no one is bought anything yet. Any visitors that do click on the link and visit your online business site will see it for what it actually is. They will feel deceived that they've wasted their time visiting it.

Keyword-crammed copy is unreadable, and no one wants to purchase anything from a site where they can't make sense of what is going on. And on top of that, you can get penalized by the search engines as a result.

Duplicate Content:

Duplicate content is the next thing to avoid. You might have written some original content for your online business, and that's great. But that doesn't mean you must go and use it over and over. Duplicate content is frowned upon, and will not enhance your search engine rankings one bit.

Actually, it is likely to completely stall your SEO efforts. Search engines like original content that is providing something useful to the information-hungry surfers. If you are reusing very similar content, this is sure to hurt your efforts.

Devoid of Focus on Conversions:

In no way forget about conversions. Too many companies get so worked up about SEO that they forget about the most essential thing of all - conversions. Your internet business will sink or swim based on how many conversions you're making. Focus too much on getting to the top of the rankings, and insufficient on providing relevant, interesting, powerful content that converts, and you will pay the price.

Great SEO:

SEO is great when it is done well, and can really help to enhance your traffic. But great content is what will convert prospects into customers. Do not create keyword crammed, duplicate content that doesn't do its job. SEO is just one element of good content, not the most essential factor. At all times keep these points in mind when increasing your SEO efforts and your internet business will thrive.