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Seo India >> SEO Articles >> Seo india: December 2009

Search Engine Optimization

Advanced strategy for Search Engine Optimization

1. Translate Website into additional foreign languages:

Marketing in just one language is not enough to survive in this highly competitive environment.64.8% of the world is surfing the internet in a language other than English. A multi language dealer can instantly accomplish a stream of new-fangled market. Google crawls web pages in 35 diverse languages.

2. Utility of ROR sitemaps:

Sitemaps are vital for making the site entirely crawled and indexed by the search engines.But, many of the sitemaps are specific to any one of the search engine. The alternative option for this issue is exhilarating. Those are ROR sitemaps and they are decipherable by all search engines, not only by Google or Yahoo.
ROR is an animated novel sitemap tool that uses XML feeds to portray the website. These sitemaps are planned feeds that facilitate search engines to balance text search with structured information for enhanced interpretation of the meaning of site. By means of a ROR sitemap, search engines can well again comprehend the products, services, images, newsletters, articles.

3. Keyword phrases mark a difference:

Keywords can be categorized into two viz short tail keyword and long tail keyword. Choosing the apt keyword is the most vital task of a seo. Very common keywords with one or two words result in high traffic but it is not actually suggested to acquire better rank of the page. If the targeted keywords are three or four words long then the competition is less and this has been confirmed to adapt as much better keywords compared to short tail keywords


Tips for Copywriting in SEO

search engine optimization,search engine ranking
What is SEO copywriting? SEO copywriting or professional copywriting, also known as Writing for Search Engines, is a new type of writing, which implies writing contents in a web-friendly manner! Search Engine Copywriting is actually a re-writing process of existing 'creatively written' copy. In simple words, keyword based writing is known as SEO copy writing.

However it doesn't mean that SEO writing is an attempt to insert several disjointed; thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines giants like Google, and Yahoo always spam contents overstuffed with keywords. Hence, while planning for search engine copywriting, you have to look out of the density of keyword usage in contents.

Search engine copywriting is dissimilar from other copywriting as it is written for both search engines and human surfers. But, SEO copywriting is not extremely difficult but little difficult. Given below are a few tips to write professional copywriting for SEO.

Know Your Keyword Before You begin Professional Copywriting: If you know which key phrases you are optimizing the page; it becomes easier for you to deliver SEO copywriting services. As you start to write, include key phrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only 2 or 3 primary keywords.

Frequency of Key Phrases for SEO copywriting: How often must you use key phrases? There is a "3% guideline" that states 3% of your words must be keywords. However, this is JUST a guideline. Don't kill yourself to reach a 3% ratio. Remember, your copy has to sell and attract the engines' attention. Don't spoil perfectly good copy by forcing keywords where they just don't fit. So, look out of frequency of key words, while planning for search engine copywriting.

Must Know What The Site Is All About: Before starting SEO copywriting, you should know the target audience of the site. Once you know your target audience; you know your keywords; now put the 2 together to create compelling, search-engine-friendly copy. For instance, if your site offers web development & designing services, target keywords accordingly.

Optimized Text-Length on Page: It is advisable to have adequate text on your home page and essential section pages for effective search engine copywriting. Search engines like to see 250 to 500 words of text on a page to assess its keyword relevance. Let the beginning of the page text contain your important keywords. A few search engines do not read deep in your page. As such, it becomes important that they read your initial text with the keywords. Avoid placing links in images because search engines cannot read images.

Professional copywriting Using CSS (Cascading Style Sheets): Cascading Style Sheet is a style sheet language that permit you to tell a browser how to present your page. CSS can be used to manage text formatting, thus maintaining the visual appeal of the text in headings. This will separate the presentation style of the documents from the content, hence simplifying site maintenance. This includes specifications about the kind of font to be used, spacing, color, margin, border etc.

Search Engine copywriting for Meta Tags: The use of meta tags is to communicate information to the search engine Crawlers so that human visitor can not be concerned with. It must be noted that, Meta Tags in HTML are not essential while making your web pages but SEO-wise; they can be a great help. Owing to its easy manipulation by webmasters, a few Meta Tags (Keywords, Title, and Description) have lost the significance they enjoyed till some years ago. There are tools available, which automatically generate meta tags.


How To Boost Website Traffic With SEO

Search engine marketing,web promotions
Search Engine Optimization (SEO) is the first place to start when it comes to website traffic. It is the most significant step when building a site because if you do it right you will get all the free traffic you need and you wont have to resort to Pay Per Click (PPC) advertising methods which can be very pricey.

A few years ago you can create a web page and type your main keywords again and again and over again and you would get a top search engine rank.

These days it's not so easy. Google's robots look for certain things like keyword stuffing or the use of one single keyword too many times.

The robots are looking for relevant information and not just keywords.

Here are a few guide lines to follow, use these rules and you will have a great search engine ranking.

1. Choose one high demand keyword for each and every page, to find out if a keyword is in high demand utilize Google keyword tool.

2. The keyword can only be three words long anymore and it will be to narrow.

3. Use that one keyword in the page title also in page description.

5. Use that same keyword in headline also in Meta tags.

6. In the Meta tags don't type more than five keywords or Google will consider it keyword stuffing.

7. Always use your main keyword within the first 90 characters of the text body.

8. Make use of your main keyword every 500 words to make that keyword relevant to your page.

9. Use your main keyword in an outgoing text link preferably a link that goes to one more page on your own website.


Keywords are the key to better SEO

search engine optimization,search engine rankingTo implement SEO into your web content, you should fairly be armed with the know-how of keywords if not outstandingly. The whole thing right from the ranking on a search engine till the internal linking and the URLs is all allied to the keywords and optimization of it. Use your efforts to the fullest by knowing where to place these keywords.

The entire foundation of SEO is based on the usage of right keywords. It is satisfactory if you are not able to craft any outstanding content for your site, but you must know the right placement of keywords. There are some proven strategies for the same. Optimizing your content as well as getting a higher position on search engine is surely not rocket science! But the tricky part is to get that knowledge where you know how to use the optimization technique often; for the keywords and the search engine.

Read through to know the tested strategies on keyword optimization. This will also give you awareness on where to use this tool.

Placement of keywords in titles:

Always use the important keywords in the titles and make them popular. The actual text may top class; however the user should be tempted to read further after seeing your title tags. While competing with millions of others in the same arena, your title is a brief peek preview for the user. It is the deciding factor before the final click; therefore, the keyword placement is of paramount importance here.

Descriptive Meta tags:

Make your Meta tags descriptive and craft them well. As soon as a search query is punched in a search engine, the Meta tags are the earliest to appear in front of the user. It must be made tempting enough so that the user is encouraged to click on your link.

Keyword in Meta tags:

The use of keywords is as essential in Meta tags as in titles. Primary keywords and keyword phrases should be enlisted with commas and then positioned in this section. It will help the search engine to get you easily when looking for the relevant results.

Maximum headlines:

The topics separating paragraphs are the best way of optimizing your text with keywords. Headlines should include the essential part of keywords. Whilst H1 is used for largest bold, H6 is the smallest bold headline tag.

Use of Alt tags:

Normally, images are chosen not to be displayed for the heck of faster loading of a page. Therefore, Alt tags should be used as they help the display of text in place of images. These Alt tags are supposed to include your keywords along with the description link to your site.

Hypertext keywords:

Always try hard to include the keywords in your link. It works as a good introduction to your site and is noticed.

It is difficult to learn the optimization strategies, but not very difficult altogether. Continuous efforts towards improving your SEO endeavors are sure to reap profitable results. Try the proven tools of marketing first and then try out with the strategies to boost your business.


Signature Links As a Traffic and SEO Tool

Search engine marketing,web promotionsYou cannot go to many forums without seeing what are known as signature links. They are the little lines of text at the bottom of posts. Usually they have links back to the poster's sites. The query is are signature links effective for search engine optimization and traffic generation? Although there is a lot of controversy on the subject the answer is yes and no.

Yes signature links are good for traffic on sites where people are discussing topics near to your business or website content. If you choose popular ones to participate on you can bring 30 or more visitors to your site per day. They also do in fact give you backlinks and can assist with Search Engine Optimization (SEO) allowing your sites to rank a little higher when someone does a search for a keyword. However by themselves they are weak.

Nobody should have their sites propped up in search engine results by signature links in forums. Now notice I stated signature links in forums. The truth is there are signature links in lots of other web 2.0 sites that are not forums. The majority of these signatures are on pages where other content can be added such as blogs and articles. These mimic full pages and not just lines at the bottom of a forum post. They can create balance to your backlinks. They are on sites where you can involve yourself and add content and input just as you would a forum.

Still any backlink strategy that relies on one thing is not good. So finding sites where you can exchange links, creating great content so that people want to link back to naturally and blogging (Along with article writing) must be added to signature linking. Furthermore as the Net evolves you must move away from signature links in forums and replace them with sites that allow you multiple ways of linking to you site (while building content for the sites you participate on).

These are no longer hard things to find if you be familiar with how to look and several services provide lists for those who are too busy to look for them and the last thing that people should be doing is actually buying signature links which is also a common practice. Even though forum linking like that is still viable it only takes a wave of the hand by Google or the forum software developers and all such links can be counted worthless. That day is almost certain to come if it hasn't already.

Whatsoever you do you want to use effective tools and strategies to get as much search engine traffic as you can. Getting backlinks and learning the rules of SEO are extremely significant.


How to Use Google Adword Keyword Tool

Seo india,india SEOs,search engine optimization
Google Adword Keyword Tool is the most excellent Keyword Research tool and the big advantage of this tool is that the use of this Keyword Research tool is entirely free. By this way you don't need to pay for money to get other Keyword Researching Tools.

With the help of this tool you may find out the search volume of your typed keyword from previous month to previous years and also find the CPC (Cost-per-Click) of the keyword. Before Researching with this tools keep in mind that add those keywords to your keyword from this tool which have high search volume and high CPC for high money, to do this use your own judgment.

Now, How to Use This Tool?

You can use this tool very easily, because of very friendly environment of this tool. By using this tool you will be able to make a list of relevant keywords for you site content which would be helpful for your niche oriented site. Let's Get Started:

To do any research with this tool, you will need to do the following steps:

1. First pick Your Region (Search Results will obtained from this Region).

2. Select the type of search.

3. Enter your keywords.

4. Enter captcha code.

Now our research is done, check your results and make your keyword list. Now I'm giving information For Using This Keyword Tool:

Google Adword keyword tool has 2 options for using keyword researching:

1. Descriptive Word or phrase: By Selecting this option you will obtain the keywords results related to your typed keyword in this tool. This Option gives you 2 types of search:

I. Get Keywords Only Related to the Site Concept Keywords: If you unchecked the use synonym check box then you'll get keyword list only correlated to your site concept keyword. Choose exact option from Match Type drop-down list box for this type of research. Getting keywords list with this option is very useful for creating content of the site.

II. Get Keywords Relevant to the Typed Keyword: If you checked the use synonym check box then you'll get keyword list relevant keyword to your site typed keyword. Select also Broad option from Match Type drop-down list box to see the total popularity of this keyword.

2. Website Content: By selecting this option box you've to enter the URL of the site to get related keyword for site. This option watches the topics present on your site and give results only related to your site contents. This is a very good thing to type the URL of the site related to your keywords, and then get keyword list related to this site also add this list in your keyword list. After doing this enter you site's URL and get related to this site content.


How Bad Links Can Risk Your Rankings

Seo india,india SEOs,search engine optimizationHaving too many bad links on your site may not only lower your site importance in the page rankings of search engines it can also cheer some search engines like Google and Yahoo to permanently remove your site from their search engine ranking pages.

In general the more links you have on your web page, the more Google and other search engines will love you and try to increase your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity.

This is why it is always necessary to monitor the people who are linking to you. If their links are broken they will be harmful for your site. Google, the grand master of this ranking methodology, repeatedly penalizes sites that provide links to links that serve no purpose or that is broken.

This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site.

The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative.

There is a rapid way to see if sites that are linked to your site are active. On Google download the Google toolbar available at http://toolbar.google.com and do a search on the site. If a link for a site is broken, then it will be not in green color on a sliding green scale that is pictured on the toolbar. If they are gray get away from them, as these sites are just dead weight in terms of links and maybe already affecting your search ability on the Internet.


Why great SEO may not help you at all

search engine ranking,Internet  MarketingGreat Search Engine Optimization (SEO) works by the propagation of many different factors and signals designed by search engine developers. The purpose of SEO is to prepare your site for targeted traffic from the Web through search results. Optimizing your site is therefore not the overarching guarantee of success. The job of SEO is preparation for targeted traffic from search engines.

If you are looking for targeted traffic that converts into sales or, Business to Business (B2B) increase and connections, SEO is only the beginning.

Many confuse SEO with Search Engine Marketing (SEM). Search Engine Marketing picks up where optimization leaves off. Without a sound optimized site marketing is of no use to a site owner. These techniques were designed to work together to offer the site owner the most leverage in appealing to a global marketplace. Indeed, with no marketing efforts following Search Engine Optimization, even the best SEO plan will not help you.

Alternatively, any effort a site owner has put into SEO is helpful. Knowledge is power and an SEO campaign whether the results were good or bad, will arrange you to go to the next level with a definite amount of confidence you previously did not have. At the least, you will not do again the same mistakes.

To gain the most from SEO, a fundamental business plan or outline of your goals is crucial. If you don't know where your on line efforts are going, how do you implement a successful SEO campaign?

The purpose of great SEO is to make your site as useful and accessible to the user as possible. In other words, once landing on your site from search engine results, a user should not have to wonder what to do next or feel they arrived on the wrong site. Rather, they must feel a sense of accomplishment.

Also, Great SEO will not always convert into immediate sales. It is a long term commitment of making sure traffic from search engines find your site so useful, that the flow of traffic will become increasingly more targeted to what you have to offer.

As SEO strategies are designed to optimize your site for success, it will be hard to fail unless the strategies are outdated, ill-designed for your site or, there is a poor understanding of SEO guiding the campaign.

If you find your campaign was not useful, assess the strategies that were used. An SEO campaign must be as uniquely targeted as the site where the strategies will be implemented. SEO works. The key is making sure you have the exact strategies nailed down to give the best shot for what you have to offer.


The Criminals in SEO

search engine ranking,Internet  MarketingCrab mentality or crab in a bucket syndrome is when a person makes an attempt to pull down another person out of jealousy of his success. This is the root of all evil. This happens in our daily lives. The same way, it also happens in Search Engine Optimization (SEO).

There are lots of ways on how to execute this. Here are a few of them for you to be familiarized and help protect your site from culprits:

The Third Party

This is when one more website puts your link in their page but looks really spammy. This is usually caused by porn sites. This can have a severe effect on your rankings when search engines notice these links. To be able to avoid in getting in this kind of situation, you must constantly keep track of your inbound links. Google webmaster central can do the work for you. If you previously know the culprit, send a message requesting to take down your links.

The Copy Cat

There is 2 kinds of copy cats in the world of SEO. First, of course, are those who would exactly reproducing your work/content word per word. This is very simple to monitor. Just use your favorite search engine and you'll see the articles that are closest to yours, if it is not a total replica of your work. If you find one, quickly send the webmaster a message.

The other kind is the one who would make pages with the similar topic as yours, only to a greater extent. The purpose of this id to make your site look less valuable of the visitor's time. You can do nothing about this but to work harder. Your website's existence on the web is based on the concept of survival of the fittest.

The Unimaginative Content Writer

It is always better if you are the content writer of your own site. You can guarantee the originality of your work. There is no need to confirm if it was not copied from someone else's work.

Most site owners hire a content writer. With the use of the internet as a research material, anybody can write about any topic easily. But this is also where copying comes in. Be very careful on choosing your content writer as you may be wasting your money. Search portions of their article in search engines to ensure originality.

The Doubtful Clicks

Also known as click frauds, it is the abrupt increase of number of clicks and no conversions. There are tools available online provided by analytics to help with click fraud information.

The Hacker

Your site can also be hacked with the purpose of sabotaging your optimization process. The most important goal of the hacker is to have access to your site and perform some black hat tactics like including hidden links or text in your code. If the search engine spiders finds out before you do, it will affect your rankings severely because of penalty. So the moment you had knowledge of this trick, without delay delete all the hidden texts and links and pass a re-inclusion request. Yes, you also have to do some changes on your server.

There are lots more of deceitful acts that are being done online. You just have to be mindful on what's happening on your site. You should always monitor if there are changes and act accordingly.


RSS and Search Engine Optimization

Seo india,india SEOs,search engine optimization
After putting lots of thought into how to best use RSS feeds on your website and then creating them on your site, the next step is to promote them. As with any kind of marketing, where and how you advertise your website can find out the amount of visitors. The same applies to RSS feeds.

As you create your RSS feeds, remember that the title should contain optimal search keywords. The more keywords contained, the more likely you're to have your feed come up when a particular search string is entered. This is not to say you must cram every possible keyword into the title of the RSS feed. As a substitute, remember that you can have up to 15 different titles listed for the same link, article, content, etc. when creating the original RSS file.

Use descriptors to pull the attention of the visitors to your site by tempting them to click on your feed. Think of text that will improve your content, but not make it appear irrelevant. People are less likely to click on a RSS feed if it doesn't fit their needs and wants. By keeping the descriptors brief, but also tempting, you will drive people to click on your link over someone else.

In keeping with the keyword search, don't fail to remember that you can now search by theme. Use this to your advantage and group your RSS feeds into themes. Once submitting them to search engines, group the feeds into specific themes. This can help bring your feeds up more often when similar themes are searched.

When you add RSS feeds from other companies, you can tell your site how to react when the feed is clicked on. Rather than have visitors transported to the new site, have it come up as a new window. This will help lessen the chance your site visitors will leave your website completely. People don't use the back button as often, so it increases your chances of the person to continue to peruse your site if the RSS feeds pop up as new browsers.

As you design your RSS feeds, include your company's contact information. This entails your site, any relevant contact information, and if possible, your logo. The more experience asite, the more frequently he or she will recall it when thinking of your products or services. Consequently, it also goes to say you need to make sure the experience is a positive one because it goes the same way with a negative experience, except it deters visitors from returning.

Use your feed within your own site. By promoting it within your own site, you can improve its standing on external search engines. Search engines constantly return results by the most frequently clicked first. If you don't have sufficient faith in your own RSS feed to include it in your website, why would anyone else want to subscribe to it? At the same time, RSS feed search engines often return results alphabetically.

Typically an English teacher will not count the word 'A' in a title when cataloguing it, but in RSS search engines, it is viewed as the first word of a title. Try to word your titles to begin with 'A' to improve their standing. As they are clicked on more and more, it will boost the feeds' standings in other search engines.

In order to utilize you are well written and constructed RSS feeds, remember to subscribe to them yourself. Nothing gives others' faith in their content like as it on the originators' website. Use keywords properly in titles because you can write multiple titles to fit the same content.

You can also use themes to help capture the essence of your RSS feeds. Keep the site visitors at your site by 'instructing' external RSS feeds to open in new browser windows. Finally, don't forget to include your company's contact information with the website in your feeds. The more often these are put out to the general population, the more exposure you will get.


How to optimize your keyword properly in your content

india SEOs,search engine optimization,search engine rankingKeywords and key phrases turn out to be a major concern while writing content. Keywords are a writer's best friend. Keywords or key phrases are the one that a person would type in search engines to get related information. They play a crucial role in SEO. Actually, a whole SEO campaign is based on key phrases.

Below are the four points to remember about keywords.

Prominence: Make sure that you place your keywords at the beginning of the content. They must always be in the first sentence.

Density: The keyword density must be at least 3% and not more than 5% of your total content. This is very essential as it affects page ranking in almost all search engines.

Frequency: The more frequently you place your keyword or key phrase in your content, the more relevance the search engines are probable to rank you higher on your keyword. But this doesn't mean you stuff the content with your keywords. Search engines will bar your site if you do this.

Proximity: Keyword proximity is as essential as all the above factors. Try to place your key phrases as closer as possible.

For instance, if your key phrase is "SEO tips", try to develop the content with "SEO tips" and not with other grouping of the words like "tips for SEO".

TIPS: Always use Google AdWord's Traffic estimator to find out how much a keyword is going to cost per click. Evaluate this number to the number of searches for your keyword. This will give you an idea of potential profitability of that keyword.


How to solve duplicate content with SEO

search engine optimization,search engine rankingGuarantee SEO success

Duplicate content is a problem for lots of sites, frequently the site owner does not even realize his/her site has this problem and is being penalized by Google and other search engines, whilst loosing valuable PageRank. Let me explain this in more detail and offer you a simple solution;


Let's get the terminology out of the way first. Canonicalization is computers speak and means the same page can be represented in over one way. For instance, you may not be aware your home page may have the following versions;

. vvv.example(dot)com
. example(dot)com
. vvv.example(dot)com/
. example(dot)com/
. vvv.example(dot)com/index.html
. example(dot)com/index.html
. vvv.example(dot)com/home.aspx
. example(dot)com/home.aspx

Is this a problem? YES! Should you care about it? YES!

Why is duplicate content a problem?

If Google indexes your site and your home page shows up several times, Google will think you have duplicate content and it will penalizes you for having duplicate content! Its plagiarism or old fashioned cheating, and you have to make an effort and avoid it at all costs. All your back links go to some of the above 8 versions of your homepage. Each version of your homepage will get its own ranking which dilutes the PageRank (PR) of your preferred (canonical) page. Why share the linking-love with all these pages that are essentially the same?

How can you realize if you have a duplicate content problem?

Type into the Google search box: Site: example.com.au You can now find that Google has indexed more than one URL for your home page e.g.

. example(dot)com
. example(dot)com/home.htm

How do you solve Google having indexed some URLs which are essentially the same? Preferably you avoid having more than one version per page from the very beginning, so make sure you or your content management system (CMS) creates standardized URLs which are always identical.

Also make sure you are reliable yourself when it comes to linking internally and have all your preferred links in your sitemap.

Always use Google Webmaster Tools to tell the Google spider about your preferred URL. This is a free tool to use and works fine if you set it up from the start.

All this does not clean up all the non-canonical URLs you might have floating around though. If you have found that you have a duplicate content issue you can do a number of things. Best practice is to insert a canonical link element or set up a 301 redirect.

Canonical Link Element

Insert a canonical link element into the head section of your site. This is a good solution if you do not want to cross domain names. It tells the search engines which of the various URLs you want to be the 'official' URL. It looks like this: It is a great solution for when you or your web developers do not have time to set up a permanent 301 redirect.

Permanent (301) redirect

You can also use an everlasting (301) redirect from all your non-canonical pages to your canonical or preferred pages. It is identical to the canonical link element, but it can cross domains. So you can redirect www(dot)anotherexample(dot)com to www(dot)example(dot)com.


Right content- An essential role in any website

Seo india,india SEOs,search engine optimizationGetting lots of traffic to your site is one thing and getting traffic that converts into lots of business is another. I'am sure you are looking for the later. Every web user who reaches your website via a search engine is looking for something. It might be a product or just information regarding it.

Now, if you are successful in providing the user what he wanted in the first few minutes of him landing on your site, then chances are that you have got yourself a loyal visitor who will return or in some cases, a customer who will give you business. Each ways, the content on your site plays a very significant role in making the user feel comfortable and like your website.

Spare a moment to think about the sites that you regularly visit on the internet. What makes you visit those sites again and again? Ease of use, quality tutorials, helpful links and quality information are a few of the factors. So you see, compelling content goes a long way in making or breaking your website.

Write the right content

The user must be able to find the content easily. In other words, it should be rich in keywords or keyword phrases. If you are a freelance copywriter and have a site that doesn't use the words 'freelance copywriter' somewhere, then the chances that search engines will list you are highly unlikely.

Then, the content on your site should be evergreen. In other words it must not be outdated. I've seen many websites on the internet with content that dates back to 2003. No wonder they are languishing at the bottom of the SERPS. The mere thought of going online with such content is scary. Other than this, it is very significant that the user is able to find what he wants using minimum number of clicks.

You can try this out yourself. Log on to the home page of your site and then try to find your way through and keep a track of the number of clicks it takes you. Whatever thing that takes more than 4 clicks of the mouse is placed too deep in the site. Chances are that the user will close the site and go for another one. And remember there is no dearth of competition online.

Present it to the user

Patience is a very rare virtue on the internet and web users are the ideal example of this. They do not have the time or patience to read through every webpage on the internet. They will just scan through the page looking for interesting lines or phrases that may prove to be helpful.

So make sure that the content is split into small scanable paragraphs with interesting headings. This way, the user can easily scan through the whole page. If you to read this article till this point, then this article is been fairly successful in writing a readable as well as a scanable article.

Let's sum it all up once again.

1. Quality updated content.

2. Use short and sweet sentences.

3. Broken up into paragraphs.

4. Use smart headings and titles.

5. Easy to find and scan through.

6. Use keywords in the right density.


How to increase the total number of enquiries with SEO

search engine ranking,Internet MarketingAn intelligently designed website alone does not serve the intended purpose unless and until it is perceived to capture the targeted audience. Many highly thriving sites with simple designs get immense exposure because they manage to get the right promotional tools.

The owners, who do not have vast traffic on their site, must attempt to realize major causes behind this particular circumstance. As a matter of fact, there is exactly no sure-shot method through which you can boost the number of visitors or traffic to the website as every person browsing the site may have different intentions.

The majority of visitors arrive at the particular site after making a search; which is why SEO turns out to be the most essential part for one's site. This is because, without SEO, it is not likely to get any hits on the site or to be shown on the top result pages, allowing people know regarding its existence.

Important tips

one should use valid and minimum HTML code, and that too must be validated with W3 tools. It will largely help out the spider to identify the website.

The downloading speed of a site is also a major point of concern. Generally, search engines have preset rules regarding size of sites, so it becomes essential to follow these in order to obtain the best results.

Relevancy, high quality and uniqueness of the written content are also essential, and for this one has to understand the requirements of the targeted customers.

Publishing high quality articles regarding products or services shall also benefit the business in the long run.

Link building is perhaps the most important part of SEO strategy and involves placing links of website on other's sites in order to increase traffic. 'Link building' is helpful primarily in two ways. Firstly, links shall drive huge visitors to one's website which in turn will improve the business and page ranks. Secondly, links if done properly, contain keywords and thus act as a part of general SEO strategy.

However, while building links, one should avoid placing links on sites that are not related in any way. Conduct a research to find out the respectable websites and then place links. Remember, one may have to pay a high cost later on, if he places links on those being punished by Yahoo or Google.


Understanding Fundamental SEO Terms for Beginners

Seo india,india SEOs,search engine optimizationNo matter how big or small site you have, have you heard the term SEO and its significance. It improves the optimization of your site. Before you even get to that stage you may be asking yourself what is it and how does the search engine optimization work? Till you reach at the end of this article you will be able to understand SEO and its importance.

SEO stands for "Search Engine Optimization" and it simply means taking various steps to ensure your website is noticed by the search engines and ranked highly for your preferred keywords. Hence the question is how does Google find your website? There is a software or bot a "spider" which allows Google to continuously scan and surf the web at incredibly high speed. The Google spider is always looking for websites, new content and links as they are added to the web.

Whenever the spider finds a link it will send itself to that web page which will then be scanned.

This is referred as indexing and it means having arrived at your web page from another link and the content of your site has been scanned and added to the Google's vast database of websites. This must not be confused with getting rank by Google. Indexing simply means, Google is conscious of your site but for it to be displayed in their search engine results, well, that is when SEO comes in the picture.

Your website is indexed with millions of other website. Whenever user conducts a search, Google uses algorithms to examine the content and find out how relevant it is to the search query. The simple rule is, the better your site is optimized to match Google's algorithm parameters, the better your website's search engine rankings. This will be determined by lots of actors' factors and they are mainly grouped into two parts. The 1st is "On page SEO" and the 2nd is "Off page SEO". An example of on page SEO will be the use of Meta tags and off page SEO would be acquiring backlinks to your website.

In the end, it all depends on your efforts. The better and well directed your efforts to ensure your website's optimization for Google, Yahoo, Bing and lots of other search engines, the greater the results you will see. Positive results will come in the course of time and you will see your website on top pages of Google but till that time you need to have patience.


How to Increase a Natural Link Building Strategy

Internet  Marketing,SEO,Search engine marketingIn Search Engine Optimization (SEO), link building is the practice of accumulating appropriate links in order to build up site authority, and rank for certain keyword phrases on search engines. However, link building is repeatedly related with questionable practices like link buying as well as link spamming. Too many businesses focus on buying sitewide static links, and building a definite number of links. Once they achieve that goal, they tend to forget about their link building efforts. What they have failed to discover is that a successful link building strategy is one that is natural, builds your web presence, and strengthens your brand.

In this day and age in the online world, there are ranges of effective ways to build your brand and links such as using video sharing websites, blogging, also participate in social media. The types of online brands with the most victorious online strategies utilize all of these methods of brand building and link building. Sitewide links, or links that are positioned on all pages of a website, have lost lots of their value for the simple fact that they are unnatural. Sitewide links are the links in a template or sidebar under a section such as "friends," "links," or "resources." A few sites get the majority of their inbound links from sitewide linking, however they must build a tough web presence first in order for those sitewide links to be credible and effective.

Tips for Building Your Web Presence

Foundational link building consists of building your web presence in order to actually "earn" those sitewide links. You can build your web presence by writing and distributing online press releases, writing guest posts for known blogs in your niche, and participating energetically in social media and networking sites to build your brand.

Numerous link building strategists get inpatient and try to build thousands of links in a period of just a month or so. Your ranking can temporarily improve but search engines will mark the unnaturalness in your site's accumulation of inbound links and come to devalue it. Focus on building your online brand first previous to accumulating so many links. This can take anywhere from 6 months to 1 year. Obviously there are exceptions to this rule, but to ensure that your long term link building strategy is effective, it is an excellent idea to keep this timeline in mind.

Build a Diverse Link Portfolio

You can obtain real power from your links by diversifying your link portfolio. Sitewide links should make up only about 10% of your link building portfolio. Other methods of link building include the following:

Video - Videos can be uploaded to the sites like YouTube. Not only will they include a link back to your website, they will show up in search engine results for searches of your company name, product, etc.

Press Building Tactics - To generate press and tons of links and traffic to your site, hold big contests and giveaways, and donate money to charity. Anytime you do these things, contact the press and let them be familiar with what you are up to in order to get some media attention.

Documents - Upload documents like ebooks, brochures, white papers, and marketing materials to document sharing sites like Scribd. If you upload a document to your own website, you can build links to it by writing blog posts and press releases about it.

In sum, focus on building your web presence and online brand as a result your links come naturally. No matter what sort of changes happen at Google and other search engines, as long as you focus on maintaining a natural link building strategy, you will not see any effect on your ranking. A natural web presence will always persevere.


Image Optimization in SEO

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Images are essential components of a Web site. Similar to textual contents, images also play a major role in building traffic to a Web site. Image optimization has gained significant relevance in recent times after the advancement of Web 2.0 technologies. Search giants such as Google and Yahoo! have redefined their search strategies to include images in their search databases and give end users with the best search results. A conventional search, therefore, could bring results with images such as photos, maps or product images relevant to the search keyword. For this reason, it has become increasingly essential for businesses to include images in their Web sites and optimize those using appropriate tools.

The significant task in image optimization is to convert the image file to compressed formats so that they are accommodated in the HTML files of the Web site. There are some image slicing and resolution reduction tools that work wonders for different types of images. A few of the popular images slicing tools are Smush.it, Web Resizer, GIF Bot, RIOT, and PNGOUT. With the aid of these tools, you can reduce the size of the image file and save significant space in the server. The small file size will also effect in quick loading of the Web site, making the Web browsing an effortless experience for your users.

Images play vital role in Web site marketing. The power of images as a marketing tool is much higher compared to a text content. An image creates an impression in the eyes of a customer within seconds. With this, it becomes essential for each Web site to add appropriate picture information in their press releases, articles, blogs, or even the Web site content itself. An SEO Consultant can suggest using social networking sites such as Facebook, Twitter, and MySpace as an effective image optimization tool because search engines rank these sites higher in the search process.

To get proper visibility in search engines, an image have to be properly tagged and named. The name of the image file and the description should exactly match the image provided in the file. As naming the files, it is important that you also use the most competitive keywords so that the images get tagged quickly in the search results. To know more about image optimization, you may consult with a few experts who specialize in image search optimization. You can hire their outsourcing services to optimize as well as promote your business effectively on the Internet.


The importance of internal navigation for good SEO

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So you have got your page titles, image title tags, and keywords all picked out.

Your copy is astonishing and you have everything in order.

What does your navigation structure seem like? Do you have pages labeled "About" "Home" and "Services"? Have you researched the keywords you desire to use for your page links? If not, you must be doing your Search Engine Optimization due diligence and research the best keywords for your page links.

For regular websites:

- Be sure that your page titles are keywords - Instead of "Home" call that link "Name of Company" so the linkback points to the right page with the company name as a substitute of that page just being labeled as "home" by the search engine spiders.

- For the "About" or "About Us" page - Make it a little more interesting and help the search engines care for you. If you were an accountant or financial advisor, call the link "About the Accountant" or "About (your first name)" something a little more specific than "About" will assist the search engine know what’s behind the link.

- The "Services" page is more neglected than most pages - You could either split your services into categories or label them accordingly (therefore the page behind the link matches, thus giving it more weight in the search engine.) Or, you can do something as simple as saying "Financial Services" instead of just "Services." Again, a little may go a long way, as long as you do something beyond doing the bare minimum.


How Essential Are The URLs For SEO

We’ve always heard about the imminent demise of URLs that are too difficult to write, save and keep in mind. Much research has not been done in this field. However the recent development in technology as well as the ever growing business is sure to take URLs to an advanced position. Dirty URLs are normally prone to hackers as the file extension they use, disclose the essential technology and also expose the type of request that is being made. Therefore, it is important to hide the architecture and still make it user friendly.

According to SEO Consultants, Dirty URLs are often inundated with various identifiers and characters that are immaterial to the ordinary users. They are normally lengthy and complex in their structures. The hackers try to alter them as Dirty URLs reveal valuable implementation details through the file extension of a dynamic web site. Security risks are obviously high and they do not support usability. Due to its exposed structure it is often tricky to change the technology.

It can come to your mind as to why you should use dirty URLs?

They have very less positive points. A dirty URL encloses all the information needed to recreate a dynamic query. It can be used to discourage the reuse as it is difficult to remember. The disadvantages of dirty URL often supersede its advantages. It is beneficial on the part of the web developers to use a clean URL for their use.

While developing a website, a web developer should always keep the points in mind.

• Short is Sweet: The design of an URL must always contain a short file name or site directories. Stay away from descriptions, as it will confuse the users about what the page may contain in future. Use identifiers that best describe the page.

• Technology, not to be exposed: Uses of Directory names that reveal the technology of the server are discouraged. More nonspecific paths must be used.

• Use lower case: All files and directory names must be written in lower case so as to avoid confusion. This cannot be an easy task under linux OR Unix systems, so it is necessary to get the process correct in spite of its case related issues.

• Don't use punctuation in file names: While designing an URL it is frequently noticed that underscores are used. This might be difficult for users to remember. For separate file names it is suggested to use hyphens as a substitute of underscores.

• Host and domain name typos: It is always seen that users in a rush make mistakes while typing. There might be companies that are difficult to spell. So if the organizations find the typo domain names and add up some entries, it will make the site more users friendly.

• Guessable URLs: It must be possible for the users to guess the URLs for a site entry. Mapping multiple URLs to a website can make the job fairly easy and increase the usability of the site.


Backlinking is a significant strategy for SEO

search engine ranking,Internet  Marketing,SEO,Search engine marketingBack linking is the most essential linking strategy of all the avenues for Internet marketing. The rule for Back linking is very easy. The more links pointing towards your site the better for your page rank, search engine indexing and site traffic.

It is very clear that, if more inbound links exist, a search engine will visit your website more over and over again. The higher the number of inbound links the more seriously search engines will think your website to give rankings. This will give positive effect to your site popularity on search engines. Whenever Google visits your website it carefully scans keywords and content of your website and compare with inbound links and identify your niche and index accordingly. This is Google's recent refinements.

The general rule is, the higher the rank of inbound link pages the higher the position of your site in search engine results. If you build plenty of links to your website it does not make any difference and the result will only come when you build relevant inbound links. Remember one thing that it is called Page Rank not Site Rank. It is essential to link to websites with higher Page Rank (PR) than your own website. At this point we are talking about links to individual web pages and not the whole website. Google provides one very handy tool called "Google Page Rank". Install the tool into your browser every time you visit any particular website you will know the Page Rank of a website.

There are lots of ways to obtain Back links. You can join forums, create a profile with your URL and submit posts. Each and every post will give you a back link to your website. Search Google for websites or blogs which are related to your keywords. Visit popular blogs, read the articles, and post your comments. It is essential that the blog websites must have the ability to display your URL.

Whenever you came across any high ranking website then check if they have a link exchange facility. You can submit links to directories. If you have software which allows you to submit to 40 to 50 free directories a day it is good for your website ranking. The significance of Social networking websites are growing for link building. Search engines are indexing live results from micro blogging sites like Twitter, because these websites are creating a huge number of links every day.

Mostly there are two factors effecting Page Ranks. Other sites have inbound links with less relevancy and competition within the niche. Unquestionably poetry sites are less competitive than business directory or online marketing sites. Page Rank (PR) can be harder to build in highly competitive niches.


Work of an Optimizer on a site

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The steady growth of SEO services in India has made online business easier for Indian as well as foreign sites. All these sites higher SEO companies to get high rank in the search engines. They are in a tough competition with each other. Let us argue a little about Search Engine Optimization. What is the use of it? Site owners always want their sites to be visited by enormous number of users, which helps to increase their online business. However, if the website is not attractive and informative, users will not find any interest. Now, to make a website attractive, its owners employ expert optimizers to optimize their sites, so that it gets a better rank in the search engine. And a user normally visits only those websites which they find easily.

SEO experts use assured keywords, key phrases, Meta tags, HTML codes, important articles etc in those sites which helps to accomplish their goal. Growth of SEO companies in India has helped Indian economy a lot. They have increased job opportunities for common people. Various foreign countries like US, Australia, UK and Canada outsource their business to India. Sites of those countries higher Indian SEO experts for optimizing their sites as Indian SEO services are much reasonable than that of foreign SEO services. Previously, Indian SEO services were much costly, however with the growth of numerous SEO companies the optimization cost has decreased a lot.

But using any keyword or key phrase does not help. SEO experts utilize only those keywords which have high demand in the cyber world. Experts much have good experience on marketing; they should know what's there in an ordinary user's mind. These specific keywords are mostly used for a certain topic. Apart from these lies the designing of the web page. A simple, non-decorated webpage is not what a user wants. The website should always be attractive to a user's eye. Moreover, the SEO expert should use latest information and tools. A user in always attracted to the latest trend.

SEO companies have grown up all over our country. So, it is not much complicated to find an optimization expert. However, before hiring anyone, a site owner should get sufficient information about that SEO Company. Not all SEO companies hold expertise on this field. Hiring such a company will not help, rather it will be just loss of money. A person can get information as well as contact of lots of Indian SEO companies on the internet.

And, the last thing you have to keep in mind. Beware of the fake SEO companies. They will assure you the superior ranking of your site within a few days for a pretty less amount of money. Don't go for those companies. It is not at all easy for an SEO expert to bring a website higher up the rank in a few days. It takes quite a lot of time for that. So, always pick your SEO expert carefully.


Why Blogs Are The Best For SEO?

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The question comes up over again and again - why are blogs more SEO-friendly than websites? What makes them so special? This article touches on various benefits of blogs and why they rank much better than most sites.

For one, blogs are content based, which search engines care for. As many of you have heard, "Content is King" and this is one of the most important reasons blog platforms rank well in search engine result pages (SERPs). Text itself the foremost determining factor and blogs promote an abundance of text, thus causing websites to rank higher.

Secondly, blog platforms such as WordPress are optimized for SEO out of the box. Yes, there are a host of plugins that may be installed to achieve optimal SEO results, though having a standard WordPress blog will always rank higher than a replica site built in HTML or another language.

This makes blog platforms ultimate for marketing beginners and small businesses.

Thirdly, search engines love, and I mean love, dynamic content. Every time updating a website promotes higher rankings and more frequent crawls. Blog do extremely well in delivering a quick, easy way to deliver dynamic content on the fly. Entries can be entered in 5 to10 minutes and can even be done via mobile phones. Website content management systems (CMS) typically don't allow for such ease of use.

In conclusion, when looking to build a website, it is better to look into blog platforms, namely WordPress. If anything, combining WordPress with a recent website will help with content also for SEO issues.


The Importance Of Keyword Density and Image Optimization in SEO

SEO,Search engine marketing,web promotions,search engine optimization companySEO experts may very well help their clients choose right set of keywords that are logical enough and yield intended results. Frequently the visitors lack patience and are always short on time for going through other pages of search results, which makes them concentrate on the first page itself. So it is clear that if your website falls in the first page results, then your site is absolutely going to get better business.

The success level of your site is extremely dependent on keyword marketing research. Select specific keywords that have little competition, or else highly competitive keywords reduce your chances of being spotted in top search engine results. For all web pages of your site always use different page titles with different keywords. The reason for using different keywords on different web pages is to enhance the chance for getting place in search engines for more than one set of targeted keywords.

The SEO expert analyzes the site and sees where the site owner has used the targeted key phrases in the site. They go through the content of the site and title of the links. The main purpose of such analysis is to find out present website status in search engines and develop an effective SEO strategy. It also gives exact guidance as to which areas of search engine optimization of your website needs more attention as well as concentration.

After making selection of the images you want to upload on your site, and then go about optimizing them for decreasing the loading time. During the process of image optimization, all unnecessary information is removed from the file to reduce its size. If it is done in proper format than the appearance of the image would remain same. For a site an image is supposed to be wide between 200-400 pixels. Maintaining this size would place the picture in proper format on the web page and also leave enough space for menus and content.

The format in which you save the picture affects the manner it's being perceived, as a logo or as an image. Take all necessary steps for image optimization on your website and see to it that it loads in less time span. Usage of image editing software for removal of extra information that's not needed and it can reduce the image file size without compromising with its look. Opt for the image that is of good quality and have used lesser bytes. These tools make it possible to lessen the graphic size up to 70% yet maintaining the image quality.