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Seo India >> SEO Articles >> Seo india: November 2009

Search Engine Optimization

The Importance Of AdWords in Search Engine Optimization

search engine ranking,Internet  Marketing,SEO,Search engine marketing
If you begin counting Search engine Optimization tools, the toll will cross the number of thousands. A few SEO tools are paid while many are free. But we generally forget to pay attention to a very essential tool, named Ad Words.

Even if most of the people see Ad Words as a common paid medium of more traffic generation, they fail to notice the point that Ad Word is a wonderful tool to earn organic SEO benefit. Read on, how it can promote you in long term search engine marketing.

Benefits of Keywords Integration in Ad Words

Proceeding to your effort on Search Engine Optimization on your site, you must single out the list of keywords, which you will be targeting through Ad words. It is entirely on you, which keywords you are opting for, as a plethora of keywords are obtainable on every topic. But prior to opting for one, you ought to be conscious about the relevancy and accuracy of the keywords that are selected.

This is very essential, as there is no benefit of targeting on keywords, which is not going to grant you a benefit in future aspect. A wrong keyword would never bring you a business deal as it would not boost the traffic for targeted product page. Therefore, if looking for an integrated Search engine Optimization, you have to pay heed to promotion of Ad Words that are brilliantly stuffed with actual keywords.


Ad Words Benefits for SERP CTR Improvements

Nearly every professional SEO knows that search engines, alike, Google, Yahoo, Bing and so on imply a particular user data and Organic SERP CTR data to find out whether the organic listing is relevant to the keyword or not. This CTR data is gained with Adword or Page per click (PPC) campaigning. This also plays an essential role in increasing position of your website, as a keyword integrated AdWord campaigning attracts large numbers of visitors.

Provide a Creative Edge to Your Ad Word Campaigning

If you would like to hook up with large numbers of monitory by increasing traffic influx on your website, you have to focus on effective adWord marketing. Similar to keyword integration and CTR data, its success is also dependent on uniqueness as well as creativeness of the content used by you, as a creative and attractive headline attracts end users and enforce them to flock on your site. This would also assist you in creation of better anchor text and leading for a celebrated business status.

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On-Site SEO For A New Blog

search engine optimization,search engine ranking,Internet MarketingIf you have just started a new blog, perhaps you may wish to spend some time on on-site optimization. This is the best time to get your blog optimized for the search engines so that once you start posting content, the bots can crawl your pages and index your content.

On-site optimization involves making some easy tweaks on your blog to make the pages more search engine friendly. That way, as soon as you go into off-site optimization, it is easier to get your blog ranked. Fortunately, you have full control over your blog. On-site optimization is easy as long as you know what to do.

Here are some tips to optimize your blog for high search engine rankings.

Tip 1: Primary keywords in domain name.

If you have not registered a domain name, you're in luck! Don't do it just yet. Go to a keyword research tool and identify a set of primary keywords that you like to rank for. For instance, if you are starting an SEO blog, then your keywords may look like "SEO Expert Blog". Have those keywords in your domain name. This is very significant. If you have previously installed the blog on a new domain, proceed to the next tip.

Tip 2: Always use friendly URLs.

Wordpress is the most popular blogging platform on the internet, so assume that your blog is hosted on Wordpress as well. The default setting for the URLs is not set to make your pages search engine friendly. You content URL will appear something like this:

/p=46

What you want is for your main keywords to become visible in the page title and the page url. To do that, go to your admin control panel. Next click on permalinks and select a format that you like. Any one will do, only if you change it from the default setting.

Your URL may possibly look something like this:

/30/2009/title-of-your-post.html

Observe how much cleaner the URL looks? And, your main keywords are now in your post title.

Tip 3: Always use a light weight template.

Wordpress allows bloggers to add and install plugins and templates. Unluckily, some templates are so complex that they make the whole blog looks cluttered. A cluttered blog is never a good thing. You have to keep in mind - search engines always prefer simplicity. The easier it is for the bots to crawl and determine the theme of your blog, the better it is. Therefore don't use templates that have too many files to load or are too complicated. Just make use of a clean and simple template.

Tip 4: Install all-in-one SEO plugin.

If you are baffled by on-site SEO, you can constantly make things simple by installing the All-in-one plugin. This plugin will prompt you on several options and these options are designed to make your blog search engine friendly. For instance, you can choose to have no-follow tags on your category pages to evade the duplicate content penalty. The plugin can also optimize your title tags.

At present that you have your blog tweaked and optimized for the search engines, it's time to learn how to build some back links.

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Who Is Drinking All Your Link Juice?

search engine optimization company,india search engine optimizationYou may have heard the term "link juice" before in the discussion of search engine optimization and traffic generation. In fact Link juice is a loosely defined term, but it normally refers to the combination of link relevance, page importance and anchor text.

If we can assume that each and every web page is awarded points and these points were distributed to the links on that page according to the significance of those links, that points distribution is denoted as link juice.

As you might imagine, link juice is an expensive resource that you want to cultivate and protect. One great way to protect your juice is to pay attention to your page architecture.

You may be committing a very common mistake that is poking holes in the bottom of your cup and letting your juice pour right out.

Whenever a particular link appears over and over again in a website, the spiders assume it as an extremely important link, and so it is awarded a hefty portion of the juice.

However take a look at your website... Go ahead; take a peek way down at the bottom of the page. Now take a glance at your next page, way down there at the bottom. And the next page, and the next. Are you seeing repetitive links to your privacy policy page? Your terms of service page, your affiliate pages, your sitemap?

Your footer navigation might be a serious source of link juice leak. Since those links appear again and again, the spiders will assume they are important, so you want to protect them from being awarded any of your juice.

The easiest way to protect yourself against this link juice loss is to use NoFollow in your footer, sidebar, or any repetitive navigation. If you desire to get really serious about generating traffic, it is time to get proactive.

Come to a decision that which pages on your site YOU consider the most important (don't put down this critical issue up to the spiders!) and create an information architecture strategy to ensure that your pages are ranked accordingly.

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Manual Directory Submission- What You Must Know

search engine ranking,Internet Marketing,SEO,Search engine marketing
It is very clear that we are living in the day and age of technology in which most are automated. Everything that we come into contact with is automatic; from surveillance equipment to bank services. But the place where automation is readily visible is definitely on the internet.

We have access to software which can check our work for grammar mistakes and all sorts of other automatic programs. Even if this is an increasing trend, there are owners of internet businesses who prefer manual Directory Submission. It might sound a little strange, but there are good reasons following their feelings.

The first and possibly the most significant reason people still like this method is because it does not allow for a fine tuned distinction from relevant and irrelevant sites. If you use an automated program, it could place your site to directories wherein your topic is in a niche that does match your site specialty.

Additionally, it could be a waste of money and can result in your site ranking to decrease. When you think about submissions done manually, you should keep in mind of the relevance of directories. Furthermore, it is also best to know who the target audience, that you are attempting to connect with are.

Moving on, the second reason some are in favor for manual directory submission, is that the group that is creating a submission by hand will conduct a background check on the directory to make sure the site is legal. This creates a check and balance, so to speak, which is impossible in automated submissions.

Thirdly, manual directory submission reduces the risk of spam that will fill your inbox. Unfortunately, there are unethical directory owners who will sell information from websites. This then results in spammers finding out your email ID; which is perfect as they know that it is difficult to change a live ID. The occurrence is something that software will not be able to gage whether the directory you submit to be authentic or not. Submitting manually provides a more careful and safer approach.

At last, there are lots of search engines that will not accept submissions which are automatic. There is no need to take a risk. You can just hire a SEO company that will submit manually.

How does it work?

You can get the services from a SEO company who provide submissions manually. It is mandatory to fill out a form that will inquire about your requirements, such as the title you choose, alternative titles, your category, keywords, and anything other points that you want to add. Let the company know if you have previously made submissions, if you do not do this, your website can be penalized for multiple submissions. This will keep the service from resubmitting to the same directory.

As you can see, manual directory submission is more efficient as well as effective than submissions that are made automatically.

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The inbound links in SEO

Seo india,india SEOs,search engine optimizationSearch Engine Optimization (SEO) cannot be ignored for your website if you aim to get top rankings as well as visibility in the search engines. Both web experts and site owners know the significance of SEO for running a successful website.

Different techniques are used to achieve this process according to your business type. Inbound links plays important role in SEO, so it should not be overlooked or underestimated. Even if you design a unique site, it doesn't imply that it can bring in the business. Role of inbound links is very essential and if ignored, than it would hamper the success of your site in the world of ecommerce from any angle.

Inbound links are similar to passage or doors to a website through which the traffic of visitors can come in and go at any time. Therefore lots of inbound links are needed so that there should not be any stopping point for the incoming traffic.

It is basically found on another website that point towards your site. It means it acts as a door or gateway to your company. Thus every site wishes that they have maximum inbound links so that they rank high in SEO. So having higher number of such links would make your website user-friendly and attractive to the visitors.

It helps in maximizing the Search engine optimization (SEO) efforts; you can enhance it by getting new incoming or inbound links. By this means you can increase the SEO campaign too. Make these links target the primary keywords.

Your website will automatically get lots of popularity in Google with incoming links. When these links get started to be used, it would bump up your ranking in the Google. By doing this, you can start seeing the results in span of some weeks itself. With the assist of the SEO expert build up link building strategy, here you fetch new links to your site. But do not rush into getting too many links, maintain quality rather than quantity.

This technique can also be combining with other ones also like one-way links, bookmarking, link exchanges and so on. If done in a correct manner it may put your website at higher rankings.

You may get considerate about how do these websites link back to your site. Obviously you would like them to make use of your targeted keywords or key phrases. Thus inbound links has great significance and functionality if you want to rank higher and get popularity.

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How Dofollow Gov Blogs Can Boost Your SEO And Pagerank

http://www.indiaseos.com/The general consensus among professional internet marketers contends that .edu as well as .gov links take addition weight compared to ordinary .com links. It is easy to see why search engines trust these types of sites given their increased authority. The target here is to involve yourself in blogs and forums to increase your backlinks and thus your ranking. In this post relevant challenges, tips and benefits to .gov blog commenting will be covered.

You can easily find a slew of government blogs by typing into the Google search bar: "site: .gov blog" or more particularly "site: .gov business blog". This command tells Google to explore for all the blog websites and end in .gov and that relate to business. This effortless tip would be great if you just wanted to read government blogs for leisure. As marketers we want to participate in blog or forum commenting primarily for backlinks which in turn will boost our search engine ranking.

The major challenge and time-consuming task is finding .gov sites that are dofollow in nature. Dofollow is just internet slang for a website not containing the "nofollow" tag in its source code. You can find this out a couple ways. A few of them will use the SearchStatus Firefox add-on which may automatically highlight in red a page's nofollow links. The manual way is to review the source code by pressing control-U and next press control-F to search for the term "nofollow". Finding a nofollow tag in the anchor text essentially means that your .gov site passes on no pagerank or "link juice" to your site and thus no value in Google's eyes.

You can separately sort through the thousands of .gov sites looking for the dofollow ones. Most of sites need registration first. Create a profile and a signature file (for comments) containing your web address. Include your link in comments by make use of anchor text or your signature file. You can confirm your dofollow backlinks just by referencing the source codes which skip over the nofollow tags.

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SEO during The Time Of Recession

http://www.indiaseos.com/Businesses located all over the place, especially amongst powerfully developed countries, are searching for better ways to attain business growth during a recession. How can SEO be achieved effectively during recession?

Economic Recession

1. What do you mean by Recession?

A recession is so termed as a result of a universal slow down in economic activity over a sustained period of time. Governments affected by a recession take advantage of macroeconomic policies such as increasing money supply and government spending and decreasing taxation in order to counteract the effects of a recession.


2. What are the Causes and Effects?

The causes include Currency crisis, Energy crisis, War, Under consumption, Overproduction and Financial crisis.

The effects include Bankruptcies, Credit crunches, Deflation or disinflation, Foreclosures, Unemployment.

SEO during Recession

1. Marketing by Time of Recession

Studies have produced statistics that point out a drastically cut down marketing strategy budget during a recession period simply paves a downward spiral pathway for further losses in business competitiveness and market share.

By maintaining a healthy advertising investment during a weak economic period, businesses can "capitalize" on other businesses (i.e., competitors) who can reduce their marketing budget or retrench employees. This can assist a company to maintain a set marketing budget without counting their pennies and build market share. By adopting this "it's not personal, it's just business" attitude, marketing during a time of recession may help to keep a company's head over water long enough to find its feet again. Businesses should keep their brand out there where customers can be engaged. Losses where brand awareness and market share are concerned are hard to remedy when the economy picks up again.

2. The Internet, Marketing Tactics and The SEO

Online businesses have the advantage of being able to target their audiences using the web cost effectively, and with well thought out, researched techniques. The research is necessary here if Return On Investment (ROI) is to be high. A change of want and need means a change of search for keywords. This is where good quality SEO methods come into play. New keyword searches on search engines that are made by an internet user means a necessity for new content. Online businesses require creating this for the changing market to keep their business from falling short of healthy growth potential.

Why Should You Invest in SEO during Recession?

The following are the factors explaining some of the reasons why SEO can be effective during a recession period:

o ROI - research has shown that SEO is mostly regarded as the most valuable marketing solution when it comes to ROI and can still prove effective for the duration of an uncertain economic period. Marketing online is cost effective. More advertising benefits can be gotten with investing less money than conventional means.

o Catering for a customer brings them back -Which means changing a marketing strategy to effectively appeal to a consumer at this time is likely to retain their interest for the future. Happy customers normally return to a useful website, poor economic time or not. It is, therefore, essential to keep optimizing a website to accommodate for whatever they are searching to find.

o Precise tracking methods - web analytics assist with being gifted to determine where website visitors are located and what the things they are most searching for are. Keywords play a large role here as bounce rates can be measured and what pages attract the majority visitors can be assessed. Precise tracking methods enable you to be able to assess the factors that will help to better optimize a website.

o SEO is far cheaper than all other offline and online marketing drives.

Approaching SEO during a Recession

SEO marketing can be done by Outsourcing - but it requires lots of money in the budget, but is likely to be well worth it if a reputable company is used. Outcome are never a guarantee and must never be promised either, but can be earned with successful outcomes using the right methods and techniques. SEO companies will perform all the ground work and work out a strategy that will help out to grow a business, reaching achievable levels of success. If you can work outsourcing SEO help out into your budget, do so. The ROI can very well turn out to be worth your while.

Conclusion

SEO during a recession is an excellent idea. Lack of funds doesn't necessarily mean an end to a quality and effective marketing strategy. Moreover SEO can still be cost effective and successful even during a poor economic time. There is a huge amount of information available regarding SEO, with knowledge regarding how it can achieve better optimized websites, growing by the minute. By putting in the efforts to learn about what it will take to better optimize a website, the more rewards can be gained, recession or not.

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Attentiveness of Best SEO Softwares

http://www.indiaseos.com/At present you are into this article because you were looking for something about SEO Softwares or about the best SEO Software around for you. But the depressing thing is that there are still hundreds around who does not even know about SEO softwares; leave the best SEO software for them. And the other part of the story is that even if a few of them are conscious about the best SEO software, they are not using it. Now the question is why? There is a possibility of 2 particular reasons for that -

1) No proper introduction to the SEO software.

2) Lack of knowledge about the benefits of the finest SEO software.

So this article is essentially to enlighten you about these two aspects of the best SEO software for you.

To introduce the best SEO software, its first task is to keep you aware of what is happening behind the scenes of internet. The hours and dollars that you spent on building your website will be a mere waste if you don't get the desired traffic. And this is where the best SEO software can help you.

The best SEO software can help you lead your business forward and can provide you a better competitive edge against your competitors. You can spy your competitors; find out what keywords are they challenging for, and many more things, that will bear an optimistic impact upon your business.

That was an extremely generic introduction to SEO software. But there are a few things that one needs to remember before going for even the best SEO software. How much the SEO software costs and who designed the software? It should not cost you the heaven. However don't be mistaken that if your best SEO software is less pricey they are not supposed to be the serious towards their features. On the other hand cheap it may be but if it is not bringing you traffic then you are wasting your money, and that is the bottom line for the best SEO software.

But there are certain points to keep in mind before you buy SEO softwares which you think is the best SEO software for your business.

1) Be familiar with the complete features of the software.

2) Familiarize yourself with both the advantages as well as disadvantages of the software.

3) Customer review and customer services are essential.

Best SEO softwares are optimization tools themselves. They assist you check your results with the tracking devise that they come equipped with. This will check the repetition of the similar mistakes that tend to occur repeatedly. Best SEO software will always allow you to track and change the aspects of your search engine optimization. Make sure that you know how the SEO software works or else still the best SEO software is of no use for your business. If you are not familiar with the software, go for easy to use software.

Talking about funds that you spend on a SEO software, it is not only the dollars that you pay out in buying it that matters, but also the investment returns that you are going to get in the long run which is worth considering. Best SEO software constantly tries to streamline the process to achieve a website which is well rated. It gives you the tools that are essential for your website and in return you get the needed traffic. This indeed contributes in a positive way to recuperate your investment returns.

Finding the suitable software for your site is the biggest challenge, more so because of the frequently changing algorithm of the search engines. However keeping in mind the above factors may possibly help you to some extent in choosing the best SEO software which is necessary to succeed online.

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Site Indexing - The Most valuable SEO Technique

http://www.indiaseos.com/
The most effective SEO technique is to index the pages of new site. There are lots of essential issues, one must take care. We are providing a simple guide steps to assist you in this regard.

1. Just design you website structure, create your content pages (don't worry if they are not completed yet) and publish them swiftly. However, the process of indexing, new websites takes about two months. So, this technique helps you saving time.

2. As, you have previously designed your web site structure and contents (may be incomplete or with minimal info) as I said earlier. At this moment, create a sitemap for the site and submit this to Google Sitemap Service. Yahoo has recently created a similar service to Google Sitemap and so also submits your website to it. There are a lot of online free site map generation services available.

Here are few of them, you might use.

* Create your Google Sitemap in Online By: XML Sitemaps

* ROR Sitemap Generator through: ROR Web

* Site Map Builder through: sitemapbuilder

3. Submit your site to some Open Directory Project; DMOZ is good and is used as basis by many search engines like Google, MSN and Alexa. This process again takes several months. So, the first step plays a good here too.

4. There are 3 major search engines namely Google, Yahoo and MSN. Put forward all your pages for inclusion in these 3 major search engines and go on submitting your site pages to other search engines on a regular basis. Do it manually or you can use some search engine submission software or service which might help you by automatic submission.

5. There are lots of SEO Friendly Directories on the web. Some are paid services and some allows free submissions of URL. Submit your site to these SEO Friendly Directories. All major search engines crawls these Directories frequently. This will assist you both a catalyst for the indexing of the web pages and also move a step ahead in page rank Building.

6. You can start Building links using Reciprocal link exchange programs. The text links must not only point to your website homepage but also to other pages down in the website page structure.

7. Posting on Google Groups advertising for your website is something very supportive in building good Page Rank. The posts must include at least two links to your website.

8. Involve yourself in topic discussion on other sites is also a great technique to make your existence strong and do incorporate your site URL in the reference section.

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Techniques to Get Best Keywords for Your site

http://www.indiaseos.com/
There are a lot of things which require getting high rankings on search engine. As a novice, you will get confused and may don't know from where to start. A good idea is to consult an experience SEO person to understand SEO jargon. Most probably he will advise you to begin SEO from "keyword selection".

You can carry out keyword research and select keywords which best suit to your content and have less competition. It is also a great idea to have a software program which will perform keyword research for you. Easy to use software will need bare minimum knowledge to use. It must focus on simple searches, strength of competition, maybe ad word cost and the total number of searches for each phrase. These are the things you will need to know in your optimization work, they are very important to your success in getting high rankings.

There are software's available on the internet, simply you have to find good software which best fits to your needs and is enormously useful to generate content for your website or article marketing. Initially you need to decide the number of keywords which you need and how many times they need to be repeated? You have to make sure that the content is natural sounding for humans but at the same time it must be optimized for the search engines. Good Software can accomplish this task without difficulty so it is fundamental that you research on the internet before buying one for you. You can compare software and find out the best one to suit your needs.

Keyword density is an important term in search engine optimization which will define how many times to repeat something without getting penalized. There are lots of other critical elements involved however there is none more critical than density. Keep in mind, before concerning about density first you have to be sure you are using the correct phrase to optimize.

Keyword research software will not provide answer to all your questions but if you do some home work and begin with a good one and apply common knowledge it will certainly do its part. The best Software you have is your brain which is residing on top of your shoulders. It is good to train your brain power and then confirm it with your high tech Software or helpers. If you apply good Software soon it will provide you some profitable campaigns!

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How to make use of Blog Comments to Build BackLinks

Blog commenting is one of the many powerful ways to build back links to your website or blog. A lot of novice webmasters as well as bloggers want and need to know the good practice when commenting on blogs. What blog commenting is not: It is not about filling the comment box with a small number of words of something that is irrelevant or self serving. You will need to post a comment that's applicable to the content contained in the blog. For example, say the blog was about Los Angeles Website Design Service Providers.

This would be a great place to write about an experience you had with a LA Website Design team. It might include a message containing pricing or graphics. If you are a LA Design team and you just post somewhat like, "Use Us, we're the best", that would be considered spam as well as the webmaster of the blog will more than likely not publish your comment, which spoils the credibility that you’re trying to build for your site.

Advantages of Do-follow blog:

Simply speaking, the do-follow tag related with a blog permits link juice from the blog to be passed to the commenting website. Do-follow blogs have countless of advantages, like playing a very essential role in the PR improvement of your blog or website page as they help you in getting more link juice across some other related sites which in turn will also send some web traffic to your site. Adding more such links would surely increase your website credibility and in turn you're PR. So say something useful!

You might utilize a Google search to discover the latest list of available do-follow blogs and have it handy for your SEO needs. However you must be aware that "do-follow" is a tag that is added to the HTML of the site and it might be converted to "no-follow" at any time. Having the list updated regularly will help you determine if blogs that interest you are do follow or no follow.

I would advise you to export the list of all do-follow blogs related to your niche and sort them according to their PR and regularly visit them and share your comments on those high PR do-follow blogs. Leave your website name or else the keyword you are targeting as your name.

Now in this manner you just are raising your website or blog reputation as well as its Page Rank. You must visit often and update your comments with newsworthy material. Building a community or becoming a participant in a blog community will not just help your website, it will also give you with ideas and knowledge that you can apply to your professional or else in personal life.

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An Overview On White Hat SEO

http://www.indiaseos.com/In recent years the concept of SEO has gained lots of importance. The terms White Hat SEO and Black Hat SEO have emerged universally as a marketing strategy to boost a website's relevancy as well as ranking in the search engine results pages (SERPs). The SEO industry uses a variety of techniques which can be ethical or unethical depending on the approach SEO professionals desire to adopt for optimizing pages.

White Hat SEO uses strategies which are considered ethically right and legitimate by SEO's as well as search engines while spidering a site. It would be best to make use of this tactic as a means of achieving top ranking in the search results moreover it also boost real time traffic to your site and these tactics will not lead to penalties which are generally imposed when Black Hat SEO is used and even if it may take some amount of time to reap the rewards of the White Hat SEO process, it will definitely bring in promising results in terms of high rakings and also rank stability.

The entire idea behind White Hat SEO is to make sure that the content a search engine indexes and consequently ranks is the same content a user will see. The content that you would find on the webpage would not be only for the search engine but also keeping the visitor in mind.

White Hat SEO Tactics:

Internal linking:

An easy way to hinder a good website ranking on the search engine is by making it tough for the search engines to spider and index pages. A number of websites may use scripts to provide fancy drop down navigation and so forth but unfortunately these scripts will not be crawled and indexed by the search engine bots. They will go unobserved by the search engine spiders as they are mainly text driven and are oblivious toward images, scripts, frames, directories, etc.

Creating a site with scripts and fancy navigations may improve the look of your website; but, it will prevent the spidering of your site. Therefore, it is necessary to add text links at the bottom of your landing page linking to your most essential internal pages including the sitemap.

Reciprocal linking:

Building reciprocal links is an added White Hat SEO technique where you exchange links with other sites to obtain additional incoming links to your website. However, you should remember the following points when linking to other sites.

1. Link to sites that are relevant to your site.
2. Think about linking to sites which have content that will appeal to and interest your visitors
3. Link to sites that have keywords you desire to target.

Since this process is tedious and time consuming, shun randomly linking to any site that you come across. This will not just lead to wastage of time and effort but also not bring in any consequences in terms of achieving a high search engine ranking.

Creating a rich content:

This is a significant part of the SEO process where compelling text has to be created that will catch the attention of more visitors to your site and add more value to your web pages. Creating a content rich website will not just boost up visitor traffic to your site but will also lead to better recognition and indexing of your pages.

Moreover, there would be many webmasters out there who would desire to link to your site if they find it to be a good resource on their subject. However content creation may take a lot of time, it will be worth the time also effort in the future.

Optimizing your website:

This is another White Hat SEO technique which has gained lots of popularity in most recent times. Optimizing your site to get better layout, structure, presentation, and content can help you gain better visibility as well as exposure.

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What Are The Advantages Of Directory Submission?

Do you know what Directory Submission is? It is a process, in which a website is submitted to online directories, by the proprietor or a directory submission service.

Nowadays, this method has become a necessary step for all who own a website. The reason is that it acts as similar to a sort of referral system for businesses on the internet, and in addition, the more referrals your website gets; the improved search engine ranking and an increase of traffic. If you are a website business owner, then you be familiar with how essential these certain aspects of SEO are. So you want to make sure that you are doing everything you can, to make sure you give your business venture the best advantage.

How do search engines find directory submission?

When there are sufficient links formed, search engines send out spiders to the lots of links to search the directory pages. As a result the search engine automatically contacts the site and after that adds the pages to their index.

Directory submission, what are the advantages of using this?

Directory submission services provide lots of advantages for your website. Below is a list of a few of the great benefits:

Increases backlinks: The major goal is to build backlinks. The more you have; the better.

Reoccurring Bot visits: Search engines will send out robots to visit every websites on the internet and collect information so it can be archived. The more backlinks your website has, the probability increase of it being visited by bots. The more bots visit your site; means the higher the ranking will be on the search engines index. If you acquire a directory submission service, then it will be a sure fire way to boost traffic to your website.

Niche directory submission: Your website will be submitted to a category in your specific niche, so once it is submitted, it will get related backlinking.

Anchor text: Submissions and make use of keyword in the title, which acts as an anchor text that will boost the popularity of the link.

Brand awareness: This method is a direct way to improve the attentiveness for your business, so the more directories you submit, the more visibility or ad you will have.

Free submissions: Your entire website can be submitted to directories which are for free, however the process is time consuming so it would be best to attain a directory submission service.

Great link exchange partner: Directories are excellent link exchange partners. If you are looking for related sites that are associated to your website niche, you can visit that exacting site and look for the exchange link program.

Submitting your website to a directory is a magnificent opportunity to increase the search engine ranking of your online business and, increase its traffic. By attaining a directory submission service, you can simply promote and let the world be familiar with what you have to offer.

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Indiaseos: Ranking in Country Particular Search Engines

In the world of Search Engine Optimization, Location is very much important. Search engines like to bring related results to a user, not only in the area of keywords and sites that give the user exactly what they are looking for, but also in the exact language as well. It doesn't do a large number of good for a Russian-speaking individual to frequently get web sites returned in a search query that are written in Chinese or in Egyptian. So a search engine has to have a number of ways to be able to return the results the user is looking for in the right language, and a search engine's aim is also to try and get the user as close to home as feasible in the realm of their search results.

Many people surprise why their websites don't rank well in some search engines, especially if they are trying to get ranked in a search engine based in one more country. Possibly they may not even know they are in another country? You say that is not possible: how might one not know what country they are in? It may surprise that individual to find that their website may in fact be hosted in a completely different country, possibly even on one more continent!

Consider that many search engines, including Google, will find out country not only based on the domain name (similar to .co.uk or .com.au), but also the country of a website's physical location depends upon the IP address. Search engines are programmed with information that tells them which ever IP addresses belong to which particular country, and which domain suffixes are assigned to which countries.

Let's say, for example, that you are wishing to rank highly in Google based in the United States. It would not do well, then, for you to have your web site hosted in Japan or Australia. You may have to switch your web host to one whose servers exist in the United States.

There is a tool to do this process moreover this tool will allow you to view which country your website is hosted. Not just will this tell you what country your site is hosted in, however it can also help you find out a possible reason why your website may not be ranking as highly as you may like in a particular search engine.

It may be disheartening to learn that your website has been hosted in one more country; however it is better to understand why your site may not be ranking as highly as you would like it to be, particularly when there is something you can definitely do about it.

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Six sizzling Tips to Get Your Articles Read

To a few people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are thought to be read, that's their purpose to impart your message along with the information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It is simply a matter of making them good. Making a good quality article doesn't have to be strenuous and
straining. There are just some points needed to be kept in mind, and some guides to follow.

Once you get the hang of it, writing articles might be fun, as well as profitable for you and your site. Of course, writing articles should be about something you know
about, that's why if you own a site, you possibly are knowledgeable about that certain topic and theme.

When you write about it, you won't have a hard time because you previously know what it is and what it's about. It's just a matter of making your articles creative as
well as interesting. To make sure that your articles get read and enjoyed, here are 6 tips to get your articles read. These tips will surely make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very lengthy, the words get jumbled in the mind of the reader simply looking at it can get quite confusing and too much of a hard work to read. The reader will just rapidly disregard the paragraph also move on to much easier reading articles that are good to look at as well as read. Paragraphs may be a single sentence, sometimes it can be a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers or bullets can quickly make the point easy to remember and digest. As every point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips begin and getting stressed. Format you bullets and numbers with indentations so that your article won't look like a single block of square paragraphs. Append a little bit of flair as well as pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. By doing this will break each and every point into sections but still would be incorporated into one
complete article. It would also be so simple for the reader to move on from one point to another; the transition would be smooth and easy. You will never mislay your readers' attention as well as the point and direction to wherever the article is pointing.

4) Give a good attention-grabbing title or header. If your title can entice a person's curiosity you are previously halfway in getting a person to read your article. Use
statements as well as questions that utilize keywords that people are looking for. Provide titles or headers that express your articles content but must also be short and concise. Use titles like, "Tips on making her want you more", or else "How to make her swoon and blush" .You can also use titles that can command people, for instance, "Make her yours in 6 easy Ways". These types of titles reach out to persons' emotions and make them interested.

5) Keep them interested from the beginning to the end. From the beginning of your first paragraph, use real life situations that can be adopted by the reader. Use
good quality descriptions as well as to drive in your point, just doesn't over do it. Driving your examples with graphic metaphors as well as similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable as well as enjoyable for them.

6) Make use of figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article as it makes it
authoritative. However do not make it too formal, it must be light and easy in them and flow. Like a friendly teac her having a little talks with an eager student.

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View a site like how search engines sees it

Your site promotion involves optimizing your Website to catch the attention of search engine spiders. Before you can build a website that is friendly to spiders, you have to be familiar with how a bot sees your web site.

Search engine are not really crawling spiders but small software bots that a search engine sends out to acquire your WebPages after submission your URL to it. A search engine spider can also access to your site if lots of sites link to your site as well.

Once a bot is sent to your web site it will start the webpage indexing process by reading all the content in the body of the web page. It as well reads the entire HTML, anchor tags, photo text and links to all internal as well as external WebPages.

Search engine then copies this info back to its main database for indexing at a later on date. This practice on common is thought to take something about two or three months but sometimes that can cause this to take longer.

Search engine optimization is not easy balancing action. You should make your site robot-friendly. Search engines will not care less about flashy web design - they just want the bare bones info. If a web site was to be looked at all the way through a spider's eyes then that site would be the dullest website on record.

Still, it is more interesting to view how your competition site is performing. Not only the competition in your niche, but popular brands that are so popular that they probably don't even need the SEO help. It's pretty informative to see how a vast number of different web sites are performing.

Only Text

A search spider looks at your website much like a text web browser do. It likes text and ignores info contained in images. Bots take pleasure in reading about the images if you supply ALT descriptions. This is a huge frustration to Web designers who carefully design complex splash pages with lots of attractive images, but very little text content.

In reality search bots are blind to any text. They can follow only HTML code. If you have a form or javascript or something else that can block a search spider from reading your HTML code then the spider will just ignore it.

What BOTs Desire To See

A search engine rambles throughout your pages looking for a range of components. When it locates and catalogs everything, the bot will score each and every page for relevancy using own algorithm.

Spiders guard their algorithm and alter them frequently to battle spammers. It is hard to design a web page that will get good position in all engines; however you can increase your advantage by including all these elements:

. Keywords
. META tags
. TITLE tags
. Links
. Header tags
. Bold text

Read similar to a search bot

Weigh up your web page structure and flow several ways. Looking at it in a web browser is the easiest technique, but also the least successful. It is not so easy to evaluate your own webpage neutrally.

One more alternative is to look at how your webpage displays in a text browser. Look that the simulation, then consider reading it audibly. That gives you an idea of how your Web page may sound to someone using a screen reader. It's one quick way to check the overall accessibility of your webpage.

To see what are the things the search spider will make note of it when it comes to get and index your pages try accessing your web site from a UNIX server. You will be able to notice your website in the way that a search engine spider does - with no images, JavaScript and complex href tags. If your page is not well-designed by this type of server then your website will certainly be degraded in the eyes of the search spiders. This may end up in a lower search engine ranking as well as lower webpage popularity.

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What is the use of H1 tags in SEO?

H1 tags are one of the most essential part of SEO which is the header tag situated in body of a website. It might be termed as the simplest form of header found on a web page. Through h1 tags search engines come to know about the site content details. If it's used in proper co-ordination with anchor text and title tag then you can still expect increased density of website traffic from major search engines like Google, Yahoo and MSN.

Although the feature of h1 tags is not new and is present since years; however from last few years its impact has grown due to increased demand by Google. It carries a lot more importance than keyword Meta tag and description Meta tag. The most excellent position to place these H1 tags is at the header located above the content. Experts recommend excluding the HREF links from the tag. Whenever you keep a link in h1 tag, it gives the impression to the search engines that the linked web page is more essential rather than the present page.

Those desiring to keep a descriptive link to their own page can make use of the link along with proper anchor text including content of that particular web page. The tags that are produced by h1 are of largest form, and are very significant requiring being used independently having similar HTML commands.

They also consist of same attributes having higher level of suitability similar to the Class, Align and ID attributes. For all time keep the header tag at the top of the web page. You must know this that- whenever Google scans a web page, it goes from top left to the bottom right of the page. Search engines normally view websites from text perspective as an alternative of graphical point of view.

Place the h1 header tag on the top left hand side or else in the middle part of your web page, as here the main content is found. You can still use the h1 header tag as the title for the content existed on that particular page.

You can also construct sub-keywords having similar heading tags. In order to separate the text in the tags they are made BOLD, therefore they get separated from other text on the page.

Generally search engines are in the search of essential and authentic text on the web pages. And when h1 tags are used, they are considered signifying anything essential thus giving more and more visibility to the heading tags.

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Guide For Link Building


Link Building is a painstaking process which is always continuing. To obtain your website high in the rankings you will need to regularly be building backlinks with things such as article submissions, link exchanges, press releases, directory submissions and social networking.

In this guide we will give you a few tips on the best methods to start off with link building.

Link Exchanges
Link Exchanges are a great way to get backlinks to your site from another site with the similar topic. This means that people who are visiting will be looking for a certain type of website which your site will be so they are more than likely to use your website to its full potential rather than browse for a minute and go on.

You may get Link Exchanges by browsing for sites in the identical genre as yours and sending emails to webmasters saying why you think it will help out their site to have reciprocal links on the two sites and will assist generate traffic.

Article Submissions
If you write good quality articles then people will want to read them and if you submit these to Article Directories then people will see how good your content is, and comes again and again to your site to have a look at your other articles.

Ensure that the articles you have a link back to your site with the link text (anchor text) the keywords correlated to your site.

This is now doing 2 things, it is link building and serving with traffic back to your site as soon as people click these links.

Directory Submissions
Submitting to web directories is not at all an ending task although it is probably the single most significant way of link building. Make sure you start submitting your site to directories steadily rather than adding to 500 directories one day and after that not bothering for a month. This is because Google the other search engines will think something fishy is going on if a site abruptly gets 500 backlinks.

The most excellent thing to do is when you do it gradually is to add to say 100 directories to get you started and then each couple of days add to 20 more.

There are a large number of tools on the market for automatic directory submission but the best way is to add these manually because you never recognize what information a "bot" will make use of when it adds your site to all of those directories.

There are some of the best directories under with their PR (Google Page Rank) listed next to them.

http://www.lii.org/ 8
http://www.femina.com 6
http://www.gogreece.com 7
http://www.elib.org/ 5
http://www.dmoz.org 8

Social Networking
Social Networking is a great tool for link building. If you're a user of Facebook or Myspace you will be able to build links back to your site rapidly with bulletins, shared articles and other things to be able to gain large numbers of links and huge amounts of traffic.

If you are a skilled coder you will be able to code something like a Facebook Application which will be able to "give" the Facebook community something in response for your link being on their profile which might then be anything between 1 and 1 million backlinks (Based on how popular the application is)

Social Bookmarking
In addition to Social Networking there is also Social Bookmarking (Confusing, huh?)

This is where you can share your favourite sites with friends also with other internet users which can generate links as well as traffic.

There are lots of places where you can exchange social bookmarks with other people to add that extra link and when done hundreds of times again, build backlinks.

The most famous Social Bookmarking sites are:

http://del.icio.us/ 8
http://www.digg.com/ 8
http://www.diigo.com/ 7

Keep in mind that Link Building is a very essential process so put a couple of hours a week aside to go through and build a few more backlinks or even pay somebody else to execute this for you.

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