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Seo India >> SEO Articles >> Seo india: October 2009

Search Engine Optimization

Tips to get Traffic from Social Bookmarking sites

Sites similar to digg.com, reddit.com, stumbleupon.com etc can bring you a LOT of traffic. How about getting 20,000 and more visitors a day once your listing hits the front page?

The steps below will surely help you to get traffic form the social bookmarking sites.

Pay more attention on your headlines

Many great articles go without being seen on social bookmarking sites because their headline is not catchy enough, so your headline is the first (and very frequently the only) thing users will see from your article, so if you don't make the effort to give a catchy headline, your possibility of getting to the front page are small.

Here are some examples to start with: -

The Two Types of Cognition: Original Headline
Learn to Understand Your Own Intelligence: Modified Headline

Write a meaningful and short description

The headline is very essential to draw attention but if you want to keep that attention, a meaningful description is essential. The description must be somewhat provocative because this draws more attention but still, in no way use lies and false facts to provoke interest. For example, if your write "This article will reveal to you the 10 sure ways to deal with strain once and forever and live like a king from now on." visitors will hardly assume that your story is true and facts-based.

You also may be tempted to use a long tell-it-all paragraph to explain your great masterpiece but have in mind that lots of users will not bother to read anything over 100-150 characters. In addition, some of the social bookmarking sites limit descriptions, so you'd better think in advance how to explain your article as briefly as possible.

Always have a great first paragraph

This is a rule that is always true but for winning social bookmarking it is even more essential. If you have successfully passed Level 1 (headlines) and Level 2 (description) in the Catch the User's Attraction game, don't allow a bad first paragraph make them leave your site.

The content is king

Though, the first paragraph is not everything. Going further along the chain of drawing (and retaining) users' attention, we attain the Content is King Level. If your articles are just trash, bookmarking them is useless. You may cheat users on one occasion but don't count on repetitive visits. What is more, you may get your site banned from social bookmarking sites, as you persistently post junk.

Make it easy for others to vote or to bookmark your site

It is best when other people, not you, bookmark your site. As a result, you must make your best to make it easier for them to do it, for this you have put a bookmarking button at the end of the article, so if users like your content, they can simply post it. If you are using a CMS, make sure if there is an extension that allows adding Digg.com, Del.icio.us, and other buttons but if you use static HTML, you can always go to the social bookmarking site and copy the code that will include their button to your pages.

Know when to submit

The time when you submit may be crucial for all your attempts to get to the front page. On most social bookmarking sites you have just 24 hours to get to the front page and stay there. So, if you post when most users (and particularly your supporters) are still sleeping, you are wasting valuable time. By the time they get up, you may have gone to the tenth page.

You would better try it for yourself and observe if it works for you but normally posting earlier than 10 a.m. US Central Time is not good. Lots of people say that they get more traffic around 3 p.m. US Central Time. In addition, workdays are normally better in terms of traffic but the downside is that you have more and more competitor for the front page than on weekends.

Submit to the exact category

Sometimes a site may not work for you because there is no right category for you. Or else you don't submit to the right category - technology, travel, health, whatever - but to categories like General, Miscellaneous, etc. where all unclassified things goes. And since these categories fill very fast also your chance to get noticed decreases.

Make a top profile

Not all users are identical on social bookmarking sites. If you are an old as well as respected user who has posted tons of interesting stuff, this increases the possibility that what you submit will get noticed. Posting links to interesting articles on other sites is very important for building a top-profile. Moreover, it is suspicious, when your profile has links to only one site. Many social bookmarking sites frown when users submit their own content because this feels similar to self-promotion.

Cooperate with further social bookmarkers

The Lonely Wolf is a suicidal strategy on sites like StubleUpon, Digg, and Netscape. Lots of stories make it to the front page not just they are great but because they are backed up by your network of friends. If in the first hours after your submittal you may get at least 15 votes from your friends and supporters, it is more apt that other users will vote for you. 50 votes can take you to the top page of Digg.

Submit the content in English

Linguistic diversity is great however the majority of users are from English-speaking countries and they don't understand exotic languages. So, for the majority of the social bookmarking sites submitting whatever thing in a language different from English is not recommendable.

The languages that are at an especial drawback are Chinese, Arabic, Slavic languages and all the other that use non-latin alphabet. French, German, Spanish are other understandable but still they are not English. If you really must submit your story (i.e. because you need the backlink), include an English translation as a minimum of the title. However the best way to proceed with non-English stories is to post them on wherever they belong.

Don't submit old news

Submitting old news will not help you in becoming an appreciated user. Yesterday's news is history. But if you still have to submit old stuff, think about feature articles, howtos and alike pieces that are up-to-date for a long time.

Check the facts

You should be flattered that users read your postings but you will barely be flattered when users bear out that you haven't got the facts right. In addition to sarcastic comments, you may also receive negative votes for your story, so if you want to avoid this, verify the facts - or your readers will do it.

Check your spelling

Several sites do not allow editing your posts later; therefore if you misspell the title, the URL, or a keyword, it will stay this way everlastingly.

Not all topics will do well

But sometimes even great content and submitting to the right category may not push you to the top. One feasible reason might be that your stories are about unpopular topics. Lots of sites have topics that their users love and topics that don't sell that well. For example, Apple sells fine on Digg and The War in Iraq on Netscape. Negative stories - about George Bush, Microsoft, evil multinational companies, and corruption with crime also have a chance to make it to the front page. You can't know these things in progress but some research on how many stories tagged with keywords like yours have made the face page in the previous year or so can give you a clue.

Have Related Articles or Popular Articles

Traffic gurus joke that traffic from social bookmarking sites is like an attack - the crowds pour in and in a day or two they are gone. Unluckily this is true - after you are listing rolls from the front page (provided that you reached the front page), the drop in traffic is considerable. Moreover, many users come just following the link to your article, have a look at it and then they are gone. One way to keep them longer on your site is to have links to Related Articles or Popular Articles or else something similar that can draw their notice to other stuff on the site and make them read more than one article.

RSS feeds, newsletter subscriptions and affiliate marketing

RSS feeds, newsletter subscriptions and affiliate marketing are the areas in which the traffic from social bookmarking sites can help you a lot. Lots of people, who come to your site and like it, will subscribe to RSS feeds and/or your newsletter. Therefore, you have to put these in visible places and then you will be astonished at the number of new subscriptions you got on the day when you be on the front page of a major social bookmarking site.

Don't use automated submitters

After a few time of active social bookmarking, you will find out that you are spending hours on end posting links. Yes, this is a lot of time and using automated submitters may look like the solution but it isn't. Automated submitters frequently have malware in them or are used for stealing passwords, so if you don't care about the fate of your profile and don't mind being banned, automated submitters are not the means to go.

Reply to the comments on your stories

Social bookmarking sites are not a newsgroup but exciting articles can trigger a pretty heated discussion with large number of comments. If your article gets comments, you have to be proud. Always reply to comments on your stories and even better - post comments on other stories that seem to be interesting. This is a way to make friends as well as to create a top-profile.
Set up your server for the expected traffic

This is hardly a point of slight importance but we take for approved that you are hosting your site on a reliable server that do not crash twice a day. However have in mind that your presence on the front page of a major social bookmarking site might drive you a lot traffic, which may cause your server to crash - literally!

Snowball effect

But in spite of the differences in the likes of the different social bookmarking communities, there are striking similarities. You will shortly discover that if a post is popular on one of the major sites, this regularly drives it up on the other big as well as smaller sites.

Generally it is Digg posts that become popular on StumbleUpon and Reddit but there are lots of other examples. To use this fact to your best advantage, you may want to give attention to your efforts on getting to the front page of the major players only and bet on the snowball effect to drive you to the peak on other sites.

An added benefit of the snowball effect is that if your posting is interesting and people start blogging about it, you can easily get tons of backlinks from their blogs.


Importance of Article Submission in Search Engine Optimization

There are numbers of ways that can catch the attention of traffic to a website but search engine article submission stands out, as it is considered the most powerful method to gain a ranking at top in search-engine result pages. Although, search engines don't have a nose or eye for Flash content, images and symbols, texts turn out to be only way to get an identification from search engines. Nearly every search engine (Google, Yahoo, Bing, Ask.com etc.) indexes text pages only.

SEO Article Generation is among the best strategies to enjoy an improved traffic count. These articles are generated incorporating valuable keywords and these keywords are decided by skilled SEO professionals, who dig for the best suitable keywords. A search engine optimized sites are normally visible on first pages of search engine results. It enables readers to find requisite information without any difficulty.

There are lots of ingredients of SEO versed article generation. The first is about comprehensive research on keywords. For a perfect SEO content the keywords should be wide-ranging and relevant to the product and it is very important to temp reader's interest and improving the webpage ranking.

Another ingredient of an impact article generation includes brilliant padding of keywords in article. While integrating keywords in article, the writer must give attention to meaningful use of the words. Appropriate density of these keywords in the article plays an essential role in attracting search-engine's attention. Normally 2 to 7 % of the article word count is packed with keywords.

In the current scenario when nearly every website needs to be indexed by search engines, search engine optimized article - writing business in experiencing an undreamed explosion. The article generated for SEO submission should be qualitative and grammatically correct. A well written article attracts more numbers of readers while a badly scribbled piece ends up losing old readers.

So, if you are looking for an article submission service, contact those who are really experienced and competent. A skilled professional is commonly well aware of entire know-how that is necessary for an effective copywriting and efficient Internet Marketing. They constantly generate contents those are deliberately infused with keywords and interesting enough to arrest readers' attention. Once you submit a good article then your business will take an aerial route.


Yahoo optimization

If there is a really hot potato that divides SEO experts as well as Web designers, this is Flash. Unquestionably a great technology to include sounds as well as picture on a Web site; Flash movies are an actual nightmare for SEO experts. The cause is pretty prosaic - search engines cannot index (or at least not simply) the contents inside a Flash file and unless you feed them with the text inside a Flash movie, you can merely count this text lost for boosting your rankings.

Certainly, there are workarounds but until search engines start indexing Flash movies as if they were plain text and these workarounds are just a clumsy way to optimize Flash sites, although surely they are better than nothing.

Why Search Engines hate Flash Sites?

Search engines hate Flash Web sites not because of their imaginative qualities (or the lack of these) however because Flash movies are too difficult for a spider to understand. Spiders cannot index a Flash movie directly, as they do with a plain page of text. Spiders index filenames (and you can able to find tons of these on the Web), but not the contents inside.

Flash movies come in proprietary binary format (.swf) and spiders can't understand the insides of a Flash file, at least not without assistance. And even with assistance, don't count that spiders will crawl and index every part of your Flash content. And this is true for all search engines. There may be differences in how search engines weigh page relevancy but in their approach to Flash, at least for the time being, search engines are really unified - they hate it but they index portions of it.

What (Not) to make use of Flash For?

In spite of the fact that Flash movies are not spider favorites and there are cases when a Flash movie is worth the SEO efforts. However as a general rule, keep Flash movies at a minimum. In this case less is definitely better and search engines are not the only reason. First, Flash movies, especially banners and other kinds of advertisement, distract users and they generally tend to skip them. Second, Flash movies are fat. They consume a lot of bandwidth, and although dialup days are over for the majority of users, a 1 Megabit connection or better is still not the standard one.

Basically, designers should keep to the statement that Flash is good for enhancing a story, but not for telling it - i.e., you have some text with the main points of the story (and the keywords that you optimize for) and then you have the Flash movie to add further detail or just a visual representation of the story. In that connection, the greatest SEO sin is to have the whole site made in Flash! This is is simply unforgivable and do not even dream of high rankings!

One more "No" is to use Flash for navigation. This applies not only to the initial page, where once it was fashionable to splash a gorgeous Flash movie however external links as well. Though it is a more common mistake to use images and/or javascript for navigation, Flash banners as well as movies must not be used to lead users from one page to another. Text links are the only SEO approved way to build site navigation.

Workarounds for Optimizing the Flash Sites

Even though a workaround is not a solution, Flash sites still can be optimized and there are large numbers of approaches to do this:

Input metadata

This is a very significant approach, although it is often underestimated and misunderstood. Although metadata is not as significant to search engines as it used to be, Flash development tools allow easily adding metadata to your movies, so there is no excuse to go away the metadata fields empty.

Provide alternative page(s)

For a good quality site it is a must to provide html only pages that do not force the user to watch the Flash movie. Preparing these pages require more work but the reward is worth because not only users, however search engines as well will see the html only pages.

The Flash Search Engine SDK

This is the life-belt. The most advanced tool to take out text from a Flash movie. One of the handiest applications in the Flash Search Engine SDK is the tool which is named as swf2html. As it name implies, this tool extracts text as well as links from a Macromedia Flash file and writes the output into a standard HTML document, thus saving you the tedious work to do it manually.

However, you still want to have a look at the extracted contents and correct it, if needed. For instance, the order in which the text and links is arranged may need a little restructuring in order to put the keyword-rich content in the title also in headings or in the starting of the page.

In addition, you need to check if there is no duplicate content between the extracted sentences and paragraphs. The font color of the extracted text is also an additional issue. If the font color of the extracted text same as the background color, you will run into hidden text territory.


Here is a tool that visually shows what from your Flash files is able to seen to search engines and what is not. This tool is very helpful, even if you previously have the Flash Search Engine SDK installed as it provides one more check of the accuracy of the extracted text. Moreover, it is not sure that Google and the other search engines make use of Flash Search Engine SDK to get contents from a Flash file, so this tool can give entirely different results from those that the SDK will produce.

These approaches are just some of the most significant examples of how to optimize Flash sites. There are many other approaches as well. On the other hand, not all of them are brilliant and clear, or they can be classified on the boundary of ethical SEO - for example. creating invisible layers of text that is delivered to spiders instead the Flash movie itself. Though this technique is not wrong - i.e., there is no duplicate or fake content, it is very similar to cloaking and doorway pages and it is better to evade it.


Get Listed in search engines within Two Days

You may have seen people, claiming websites to be indexed within two days. Believe it or not, it is not marvel and this can be achieved by some marketing tactics.

Search Engines offers the URL where a website can be submitted for indexing. Do not waste your time in submitting your site there. According to their report they may take up to 40 days for a website to be indexed. It's just a long time and expenditure of your effort.

Before you know the way for a website to be listed within two days, you want to know how search engines find websites.

Search engine visits a website that is previously indexed. On that site it will find all the links and pursues it. Now search engine will go to next website from that list and will find more links. This is named as crawling. By this way new websites can be contained in search engine.

Go to a search engine and find the keywords you are using for your website. Note down the websites page rank is 5 or above. Once sufficient links are found, try to get their contact information. Write downward an email and send it. In your mail request to link their websites in return give them a back link to their websites. They should get good reasons to add your link in their websites. If you can manage one link from PR5 website have a link of your website, the website can be indexed within five days. If you get one link from PR6, your site can be indexed within three days. If you get one link from PR7 website, your website can be indexed within two days.

How to obtain traffic from Twitter

Twitter is one of the most recent and greatest Web 2.0 apps and it gets tons of traffic. Still, from the point of view of a SEO expert, it is more significant that Twitter can get you tons of traffic as well. So, if you still don't have an account with Twitter, you would better open one.

Twitter is so easy to use and this is what made it so popular. Twitter is fashionable right now, so get pleasure from the moment. Even the creators of Twitter admit that as with MySpace and other Web 2.0 sensations, Twitter will certainly go out of fashion some day, so hurry up and obtain some traffic for free now, when it is still all the rage of the season.

Twitter is simple to use, however it is really powerful. You may need a couple of hours to get familiar with the fundamental functionality of Twitter and of some of the extras it has however you can harness its power, even if you don't know it very well.

Unlike most of the other places you may get traffic for free, Twitter is a microblogging platform, which means that there are some limitations on the number of characters in a message. As a result, you need to be concise in your Tweets and use your space cleverly. In addition to being short and snappy, here are some more tips to assist you get traffic from Twitter:

Make your Twitter profile fascinating

Your profile and your username are the two primary things that your visitors will see when they go to your Twitter page. If your profile looks uninteresting then people will not bother to read your tweets, not to mention visit the links you post in them. You cannot write a very long bio of yours, but you can enter some words about you i.e. your profession, your interests, etc. You may also include a couple of keywords in your bio.

Choose a niche-targeted username

Your username plays a vital role. You need to pick a username that is targeted at your niche. For example, if you are promoting your SEO services and want to drive traffic to your SEO site, you can select something like SEOmaster, SEOguru, SEOservices, etc. Your username will show in searches other users make and this is why you have to pay awareness to what you choose.

Place your site/blog URL in your profile

According to some statistics around 80% of tweeters don't provide an URL in their bio! Well, possibly these people are not SEO experts/Internet marketers and they don't need this traffic but you as a SEO expert cannot afford to miss it. So, don't fail to remember to incorporate your URL in your profile!

Send the link to your profile to your associates, coworkers, and acquaintances

Your friends and coworkers will be your most loyal audience, so if they don't know about your Twitter page, make them conscious of what they are missing. If you have their emails, or be familiar with their accounts on other networks, you can send a group invite.

Look for Twitter users with similar interests

You may have millions of friends, but more followers are always welcome. That is why you can use the search functions on Twitter and come across people with similar interests. Find as many as you can and invite them all. These people may not be as loyal as your friends, coworkers, and acquaintances but still you will get some hits from them as well. A few Twitter users report that about 1to 2% of their followers visit their site a day, which means that if you have 1,000 followers, you may look forward to to get at least 10 or 20 visits a day to your site. This response rate may seem low but there are some ways to increase it.

Socialize on Twitter as much as you be capable of

When you are active in Twitter, reply to the posts of your followers and visit their links, this acutely increases your chances that you will obtain the same in return. In a word, actively tag along those that follow you.

Tweet frequently

As with all other kinds of media, if you want to keep your spectators, you need to feed it frequently. Writing a small tweet takes just seconds, but it is sufficient in order to keep your followers happy. It goes without saying, that you must tweet about useful things, so if you don't have something meaningful to post about you or your sites, it is somewhat OK to post a link to an article, a video, a blog, etc. you found on the Net and you be fond of.

Do not spam

You might feel that each and every single user on Twitter is interested in you and your blog/site but this is not exactly so. You may be tempted to make as many users as you can aware of your Twitter page and your most recent tweets but you'd better refrain from doing this, unless you would like to see if you can get a ban or not.

Obtain advantage of Twitterfeed

Twitterfeed is one more valuable service you can take advantage of in order to boost your reach and go to twitterfeed.com to configure your feeds.

Make Twitter Search be in love with you

Twitter has an enormous search function and its major advantage is that it offers real-time results. Google may be fast in indexing pages but its indexing is not real-time. Users are hungry for hot news and nothing beats a real-time search. Lots of bloggers report that they are receiving more traffic from Twitter than from Google and partly this is due to the fact that their tweets are popular and users find them with no difficulty.

Append Twitter gadgets to your site

There are tons of Twitter gadgets and latest ones are being released each day. The cool thing about Twitter gadgets is that your blog visitors can turn out to be your Twitter followers. If you'e Twitter followers have many followers and there are some chances that some of these followers will become aware of you and will join your network. As we previously mentioned, building a large and targeted network is key to getting more Twitter traffic to your site.

These are some of the most important ways in which you can get traffic from Twitter. If you are creative and if you keep an eye on what's going on Twitter and what new Twitter gadgets are released, you will definitely find more ways to drive traffic from Twitter to your site.


Significance of Sitemaps

significance of sitemapsThere are lots of SEO tips and tricks that help out in optimizing a site but one of those, the significance of which is sometimes underestimated is sitemaps. Sitemaps, as the name implies, are just a map of your site i.e. on one particular page you show the structure of your site, its sections, the links between them, and so on. Sitemaps make navigating your site easier and having an updated sitemap on your site is good both for your users as well as for search engines. Sitemaps are an essential way of communication with search engines. Whereas in robots.txt you tell search engines which parts of your site to eliminate from indexing, in your site map you tell search engines where you would like them to go.

Sitemaps are not a novelty. They have always been part of finest Web design practices but with the acceptance of sitemaps by search engines, at present they become even more important. However, it is obligatory to make a clarification that if you are interested in sitemaps mainly from a SEO point of view; you can't go on with the conventional sitemap only (though currently Yahoo! and MSN still go on with the standard html format). For instance, Google Sitemaps uses a special (XML) format that is different from the normal html sitemap for human visitors.

One may ask why two sitemaps are necessary. The answer is simple - one is for humans, the other is for spiders (for now mainly Googlebot but it is reasonable to look forward to that other crawlers will join the club shortly). In that relation it is mandatory to clarify that having two sitemaps is not regarded as duplicate content. In 'Introduction to Sitemaps', Google unambiguously states that using a sitemap will never lead to penalty for your site.

Why we make Use of a Sitemap

Using sitemaps has lots of benefits, not only easier navigation and improved visibility by search engines. Sitemaps offer the opportunity to inform search engines instantaneously about any changes on your site. Of course, you can't expect that search engines will rush right away to index your changed pages but surely the changes will be indexed faster, compared to when you don't have a sitemap.

Moreover, when you have a sitemap and submit it to the search engines, you rely less on external links that will bring search engines to your site. Sitemaps can still help with messy internal links - for example if you by accident have broken down internal links or orphaned pages that can't be reached in other way (however there is no doubt that it is much better to attach your errors than rely on a sitemap).

If your site is new, or if you have an important number of new (or newly updated pages), then using a sitemap can be very important to your success. Even though you can still go without a sitemap, it is expected that soon sitemaps will become the standard way of submitting a site to search engines. Even if it is certain that spiders will continue to index the Web as well as sitemaps will not make the standard crawling procedures obsolete, it is logical to say that the significance of sitemaps will go on increasing.

Sitemaps also help in classifying your site content, although search engines are by no means grateful to classify a page as belonging to a particular category or as matching a particular keyword just because you have told them so.

Having in mind that the sitemap programs of major search engines (and particularly Google) are still in beta, using a sitemap may not generate huge advantages right away but as search engines improve their sitemap indexing algorithms, it is likely that more and more sites will be indexed quickly via sitemaps.

Generating As Well As Submitting The Sitemap

The steps you want to perform in order to have a sitemap for your site are simple. Initially, you have to generate it, then you upload it to your site, and at last you notify Google about it.

Based upon on your technical skills, there are multiple ways to generate a sitemap - to download as well as install a sitemap generator or to make use of an online sitemap generation tool. The first is more complicated but you have more control over the output. First you have to download the Google sitemap generator. After you download the package, go after the installation and configuration instructions in it. This generator is a Python script, so your Web server should have Python 2.2 or later installed, in order to run it.

The second way to generate a sitemap is easier. There are lots of free online tools that can do the job for you. For instance, have a look at this collection of Third-party Sitemap tools. Even though Google says explicitly that it has neither tested, nor verified them, this list will be helpful because it includes links to online generators, sitemap plugins for popular content-management systems, downloadable sitemap generators, etc., so you will be able to find accurately what you need.

After you have created the sitemap, you have to upload it to your site (if it is not already there) and inform Google about its existence. Notifying Google includes toting up the site to your Google Sitemaps account, so if you don't have an account with Google, it is high time to open one. One more detail that is useful to know in advance is that in order to add the sitemap to your account, you must verify that you are the genuine owner of the site.

At present Yahoo! and MSN do not support sitemaps, or at least not in the XML format, used by Google. Yahoo! allows webmasters to submit "a text file with a list of URLs" which can really be a stripped-down version of a site map), whereas MSN does not offer even that but there are rumors that it is indexing sitemaps when they are obtainable onsite. Most likely this situation will change in the near future and both Yahoo! as well as MSN will hold with Google because user-submitted site maps are just a too dominant SEO tool and can't be ignored.


Benefits of Black Hat Techniques

Yes, you read it correctly. There are benefits of "black hat" techniques used to manipulate rankings in the search engines. As someone who does SEO for a living, it's our best interests to know what the techniques are in order to fight them.

If you are working in search engine optimization industry or you are a webmaster, you have most likely previously encountered some black hat techniques in play. Problem is, to a black hat, it's all worth it. While the majorities of us sweat and labor and obsess on getting top rankings in Google also in other search engines, the black hatters sit behind and laugh at our efforts.

The elite hatters will "churn-and-burn" websites, but in the 3 months of that website's existence, the black hatter can merely make over 100k from each and every site.

That's why they keep on employ their techniques, all the while raking in the cash. This is also the same reason why spammers go on to do what they do - out of the millions of emails sent, there are sufficient people who just clicks on the advertisement to make them money.

At present we know the motivation of the black hat, where is the benefit?

The black hatters keep the search engines on their toes by frequently pushing the boundaries of manipulating data along with the information on the web. If the Google's of the world might just sit back and in no way apply any new thoughts to their algorithms, the "Average Joe" would never have a shot at getting a top spot into the search engines.

All of the top spots would be owned by the players with the majority money to spend.

However, as the black hats frequently look for loopholes in the algorithms, it forces the search engines to repetitively re-think their approach on how to rank the content found on the Internet.

While I admit that it might be frustrating to see a site on top of yours in the search engine results that is employing these techniques, you have to keep in mind that you have a chance to achieve top rankings this is because of their techniques.

While the black hatter relies on automation to attain their goals and the rest of us have to do it with effort. That is the kryptonite of the black hatters. Ultimately, your site must have better, original content and more relevant links pointing towards your site, and that will drive the black hatters away.

The goal of the black hat is to make money as soon as possible. The elite black hatters are smart enough to know when they have been beaten in a specific area, and will simply turn their focus to another topic. You can beat the black hat. But it will take some time, and it will take determination.


How Bing Optimization is carried out

SEO experts often fail to remember that there are three major search engines. Though there is no doubt that Google is residing at number one with the most searches and Yahoo! manages to acquire about a quarter of the market, MSN has not retired so far. It holds about 9.28 percent of the searches, but it has a loyal audience that cannot be reached through the other two most important search engines, so if you plan a professional SEO campaign, you cannot afford to leave out MSN. In a sense getting high rankings in MSN is identical to getting high rankings for less popular keywords, this is because competition is not that tough you can be capable to get sufficient visitors from MSN only in comparison to the case when you have optimized for a more number of popular search engine.

Even if optimizing for MSN is different from optimizing for Google and Yahoo!, there are still ordinary rules that will help you to rank high in any search engine. As a rule, if you rank well in Google, chances are there to rank well in Yahoo! and MSN as well. The opposite is not true, however. If you rank well in MSN, there is no assurance that you will do the same in Google. So, when you optimize for MSN, keep an eye on your Google ranking as well. It is no good to top MSN and be nowhere in Google (the opposite is more tolerable, if you need to make the choice).

But why is this so? The answer is so simple - the MSN algorithm is dissimilar and that's why, even if the same pages were indexed, the search results will differ.

Algorithm for MSN

As previously mentioned, it is the different MSN algorithm that leads to such drastic results in ranking. Otherwise, MSN, like all search engines will initially spiders the pages on the Web, then indexes them in its database and after that it will apply the algorithm to generate the pages with the search results. Initially, the very first step in optimizing for MSN is the same as for the other search engines - to have a spiderable site. If your site is not spiderable, afterward you don't have even a hypothetical chance to top the search results.

There is quite a lot of speculation regarding the MSN algorithm. Looking at the search results MSN delivers, it is clear that its search algorithm is not as complicated as Google's, or even Yahoo!'s and various SEO experts agree that the MSN search algorithm is years behind its competitors. As a result, what can you do in this case? Optimize as you did for Google a couple of years ago? You are not far from the truth, though actually is not that much easy?

One of the most essential differences is that MSN still relies strongly on metatags, as explained below. No one of the other major search engines uses metatags that heavily anymore. It is understandable that metatags give SEO experts a great chance for manipulating search results. Maybe metatags are the major reason for the inaccurate search results that MSN regularly produces.

The second most vital difference between MSN and the other major search engines is their approach to keywords. Well, for MSN keywords are very essential, but unlike Google, for MSN onpage factors are dominating, whereas offpage factors (like backlinks for example), are still of minor importance. Well, it is a safe bet that the significance of backlinks will be changed in the future but for now they are not a major factor for high rankings.

Keywords, Keywords and more Keywords

It is hardly amazing that keywords are the most essential item for MSN. What is amazing is that MSN relies too much on them. It is extremely easy to fool MSN - just artificially increase your keyword density, put a couple of keywords in file names (and even better - in domain names) and around the top of the page and you nearly done for MSN. But if you do the above-mentioned black hat practices, your happiness of topping MSN will not last long because, unless you give separate pages that are optimized for Google, your stuffed pages may pretty well get you banned from Google. If you decide to have separate pages for Google and MSN, first, it hardly worth the trouble, and second, the risk of duplicate content penalty cannot be ignored.

So, what is the catch? The catch is that if you make an effort to polish your site for MSN and stuff it with keywords, this may get you into problem with Google, which surely is worse than not ranking well in MSN. But if you optimize sensibly, it is more liable than not that you will rank decently in Google and perform well in Yahoo! and MSN too.


Having meaningful metatags will never hurt but with MSN this is even more essential because its algorithm still uses them as a major factor in calculating search results. Having well-written metatags will help you with MSN and some other negligible search engines, while at the mean time well-written metatags will not get you banned from Google.

MSNBot reads content of the page and based on that (in addition to keywords found on page) judges how to classify your site. So if you leave this tag empty (i.e. CONTENT=""), you have missed an extremely significant chance to be noticed by MSN and there is no proof that MSN uses the further metatags in its algorithm that is why leaving the Description metatag empty is even more deplorable.


Important things to avoid in SEO

  • Avoid using the same Title Tag all over your site. Try using a unique Title tag for each one web page and use your mainly important keywords in the Title tags that embrace theme relevance to that page.
  • Don't use some other META tags such as author, date, etc. unless you extremely need it. This will just raise your page size and will not perform any good to your site.
  • Most major engines cannot understand frames, so you don't use it but if you have to use frames, include chief body text within a tag.
  • Avoid using entirely Flash designs since a majority of major engines can't index flash sites and it take some times to open completely so it might be frustrating for visitors who don't use a broadband to stay hours for the site to open.
  • Avoid use of JavaScripts or JavaScript links. Web Spiders cannot crawl links in JavaScript so it is better that you don't use JavaScripts except if you must use it then make sure that you should use a text link at the bottom of each page.
  • Keyword stuffing: Keyword stuffing refers to an enormously repetition of a keyword while it is not even needed. Many people use stuff keywords in their pages in order to boost their keyword density and therefore get a high ranking. But be cautious, its very risky so don't try this it may get you site banned.
  • Invisible or small text: Many webmasters use minute text and invisible text in order to rank high by screening lots of text to search engines however at the same time building it invisible for the humans this also outlooked as spam.
  • Never submit more than the permitted number of pages in each engine per day or week. Each search engine has a boundary and beyond their limits can be observed as spamming the search engines.
  • Do not contribute in link farms or link exchange programs. Search Engines have recognized them as spam and they don't desire to use it.
  • Don't use "&id=" parameter if you wish for maximal Googlebot crawlage (many sites make use of "&id=" with session ID's that Googlebot generally avoids URL's with that parameter).
  • Don't stuff your page with more keywords and no content. The search engines will punish you for this and analysis your page as spam.
  • Do not put redirects or META refresh tags on your page for any motivation. They will get your pages excluded from the search engines. A common deception used to create a page 100% text and extremely search engine friendly but of 0% user value, then have a redirect to the actual page. This doesn't work to any further extent - avoid it.
  • Always consider to use navigation menu at the right side of each and every page of your site, why? Because search engines calculate the first few phrases emerging on the page, this method you would offer the search engines the content first.
  • Create your site is search engine friendly. Its no use of having the top site in the world which no one can find. For every one's sake don't clutter around with secreted layers to get an elevated listing on the engines. It is JUST NOT value the risk!
  • Don't link to an awful neighbor, because linking to a bad neighborhood can get your site banned from the search engines once his site gets banned by the search engine the search engine may ban your site also.
  • You can read further of my articles from my seo articles directory. You can also examine my search engine optimization tips here.




Targeting the wrong/incorrect keywords

This is a fault that many people make and what is worse,even a skillful SEO expert make it. People select keywords that in their mind are easy-to-read of their website but the normal users just may not search them. For example, if you own a relationship site, you may determine that "relationship guide" doesn't work for you, even though it has the "relationship" keyword, though "dating advice" works like a magic.

So pick and choose the accurate keywords that can build or break your SEO promotion. Still you are very resourceful, you cannot assume on your own of all the great keywords but a high-quality keyword suggestion tool.

Leaving the Title tag

Leaving the Title tag blank is also very familiar. This is one of the most noteworthy places to have a keyword, because not only does it help you in optimization not including the text in your tag reflects in the explore results as your page title.

A Flash website with no html alternative

Flash might be smart but not to search engines or the users. If you actually insist that your site is Flash-based and you want search engines to like it, present an html version. Search engines don't like Flash sites for a reason that a spider cannot read the content in Flash and therefore cannot index it.

Using JavaScript Menus

Using JavaScript for navigation is not bad as much as you realize that search engines do not understand JavaScript and build your web pages as a result. So if you have JavaScript menus you can't do without and you should consider build a sitemap (or putting the links in a noscript tag) so that every part of your links will be crawlable.

Lack of consistency as well as maintenance

once you optimize a site, it is done foreve and if you want to be successful, you need to lastingly optimize your site, keep an eye on the competition and changes in the ranking algorithms of search engines.

Focusing too much on Meta tags

A lot of people seem to consider SEO is about getting your meta keywords and description accurate! In reality, meta tags are becoming (if not previously) a thing of the past. You can make your meta keywords as well as your descriptions but do not except to rank well only because of this.

Using only the Images for Headings

Many citizens think that an image looks superior to text for headings as well as menus. Yes, an image can build your site look more distinct but in SEO point of view images for headings and menus are a big mistake since h2, h2, etc. tags and menu links are significant SEO items. If you are frightened that your h1 h2, etc. tags looks horrible, try to modify them in a stylesheet.

Ignoring the URL

Countless number of people miscalculates how imperative a good URL is. Dynamic page names are still very frequent and there should not be any keywords in the URL are more a rule than exclusion. Yes, it is achievable to rank high even with no keywords in the URL but all being equal, if you have any other keywords in the URL (the domain itself, or file names, which are part of the URL), this will give you the additional advantage over your competitor. Keywords in URLs are more important for MSN as well as Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

The Backlink spamming

It is a common illusion that it much more backlinks are ALWAYS better and because of this web masters resort to link farms as well as the forum/newgroup spam etc., which eventually could lead to getting their site banned. In fact, what you need is quality backlinks.

Insufficient of keywords in the content

Once you focus on your keywords, modify your content and make use of the keywords wherever it makes sense. It is much better to make the text bold or highlighted the preferred texts.


SEO Careers during Recession

I do not know if so many people became SEO experts because all of them have planned ahead moreover they thought that SEO careers are relatively steady in the long run, particularly when distinguish it with other business areas, or the reasons to build a career in SEO were entirely different, but my feeling is that SEO experts are blessed now. Why? Because while the recession makes many industries struggle in pain, countless SEO professionals are in top financial shape and full of confidence for the future.

It will be an exaggeration to say that the SEO industry does not experience the recession. This is not exactly so but when compared to industries such as banking, newspapers, automobiles, real estate, etc., SEO looks like a desirable island of financial security. This does not mean that there is no crash in volumes and everyone in SEO is functioning for top dollar but as an intact the SEO industry as well as the separate individuals, who build their living in SEO, are much better than many other employees along with the entrepreneurs.

What Can You Expect from Your SEO Careers During a Recession?

The query about what practical expectations are is fundamental. I bet there are people in SEO, who are not very much joyful with their present state of affairs and blame the recession for that. Well, if the majority of your clients will be from troubled industries like cars, real estate, financial services, etc., then you may have a reason to complain. In such cases you should be much happier if you can pay those bills. What you can do (if you haven't previously done it) is to look for new clients from some other industries.

An additional factor that influences your prospect about your SEO profession by the time of recession is your position on the career ladder. That makes a very big difference if you work for a companionship or you are your own boss. Being an employee has always be a more vulnerable position, so if you look forward to job security, this is easier to achieve when you ares an autonomous SEO contractor. Mass layoffs will not the frequent for SEO companies but hired workers are never protected against it.

In addition, your skill level also affects how your SEO career will be prejudiced by the recession. The recession is not the correct time for beginners to enter SEO. Many people from other industries rush to SEO as a life belt. When these people don't encompass the right skills and proficiency but expect rivers of gold, this unavoidably leads to disappointment.

What are the things that Makes SEO Careers Recession-Proof?

So, if you are a weathered SEO practitioner and you don't nightmare of rivers of gold, you can consider safe with SEO for the reason that unlike careers in many other industries SEO careers are moderately recession-proof. Here are a number of reasons why the SEO careers are recession-proof:

  • The SEO market is a recognized market. If you keep in mind about the previous recession from the beginning of the century, when the IT trade was among the most heavily injured, you may be skeptical a bit that at the moment it won't be the similar story as before. No, it is not the similar now. SEO is not a new service anymore and the SEO market itself is much more established than it was a pair of years ago. This is what makes the current recession dissimilar from the preceding one – the dissimilarity is fundamental and it cannot be neglect.

  • SEO is one of the very last expenses companies cut. SEO has by now become a requisite for companies of all size. Unlike hardware, cars, not to point out entertainment and even business trips too, SEO operating expense are generally not that big but they lend a hand to a company to stay aboard. That is why when a company decides to make cuts in the financial plan or budget; SEO expenses are frequently not among the things that get the leading cut (or any cut at all).

  • SEO has vast ROI. The Return on Investment (ROI) for the money spent on SEO is much higher than the ROI for any other types of investments. SEO will bring company money and this is what makes it such a large investment. If you Stop SEO then the money stops coming as well.

  • Many clients start violent SEO campaigns in a try to get improved results fast. During a recession SEO is still more important. That is why lots of clients decide that an aggressive SEO campaign will surely help them to get more clients as well as the result of these clients double their pre-recession budgets.

  • SEO is cheaper than PPC. SEO is just one of the many ways for a website to get traffic. On the other hand, it is also one of the most effectual ways to drive tons of traffic. For example, if you consider PPC, the price advantages of SEO are noticeable. PPC is very costly and as a rule, ranking high in organic exploration results even for more competitive keywords is cheaper than PPC.

  • Cheaper than traditional support methods. Traditional promotion methods (i.e. offline marketing) are still an option but their revenue are higher still than PPC and the further forms of online promotion. Moreover many companies have given offline marketing entirely and they are crooked to SEO as their foremost way to build their business as well as attract new clients.

  • SEO is a returning expense. Many businesses construct their business model around memberships along with other forms of returning payments. For you memberships as well as the other types of returning payments are presold campaigns – i.e. more or less you recognize that if the client is glad with a campaign you did for him, he or she will surely return. Acquiring returning clients is very advantageous because you have very fewer expenses in comparison to acquiring customers one by one.

The outlook for SEO careers by the times of recession is beautiful positive. As we previously mentioned, it is doable to experience drops in volumes or some of your clients to go the bankruptcy road but as a complete SEO offers added stability than a lot of other careers. If you direct to take benefit of the above mentioned recession-proof specifics of SEO and you are a genuine professional, you will not have the contentment to feel the recession in all its unpleasantness.