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Seo India >> SEO Articles >> Seo india: January 2009

Search Engine Optimization

Search engine Email marketing

The Internet is becoming an important way to market your products and services. As a business owner, it is essential to understand the benefits of marketing on the Internet and the different options and technologies available. Simply having a web presence is not enough. Creating a website for your company is only the first step.

Banner Ads

Banner ads are those graphical image (oftentimes animated) advertisements that appear on web pages. The size of a typical banner ad is 468 x 60 pixels. Some also use other dimensions, but not as popular. Banners can be purchased or exchanged. If purchased, banners are usually charged based on impressions (CPM, cost per thousand impressions) or click throughs. An impression is the instance when your ad is displayed. A click through happens when the user actually clicks on the ad to link to your website. Since click throughs accounts for those who actually visit your site, charges based on click throughs are usually higher than those based on impressions. Banner exchange programs are usually free. You sign up to put your ad in a pool. You have to agree to place someone else's banner from the pool on your website in return for your ad to display on other's web page. Although there is no charge, the major drawback for banner exchange programs is you have little control over what kind of ads will be on your website and where your ads may appear on the Internet.

Email marketing

Email marketing works very much like direct mail marketing, except the message is delivered electronically. You can sent your customers promotional material, product updates, newsletters, etc. periodically.

Reciprocal links & One-way links

Links are hypertext or graphics provided on other website that users could click on to access to your web page. In reciprocal links, you provide links on you website to other's web page in exchange for others to place links to your website on their web page.

Search Engine and Web Directory Registry

Submit your website to search engines and web directories such as Altavista and Yahoo!.

Search engine positioning

Through use of appropriate keywords in the Title and Metatag fields of any HTML page to improve rankings resulted form a search engine query.

Link Development Tactics

  • Choose quality over quantity. Link quality carries more weight than quantity. Spend time getting the highest quality links pointing to your site.
  • Begin with Web directories. Yahoo Directory and DMOZ are two reliable places for high-quality links.
  • Harness online publicity. How-to tips, helpful articles, even press releases often attract links from other websites. The search engine optimization world calls this "link bait ."
  • Use blogs and forums wisely. Blogs and forums can call attention to useful information on your site.
  • Use search engines to research link development. Look at competitors' sites to determine their link development strategy. It can help you with your own. What newspapers and media outlets do they use for online publicity? What Web directories link to their sites? No link popularity checker ("link: domain.com" in Google, "linkdomain: domain.com" in Yahoo) can substitute for doing the research yourself.

Getting Listed

There are basically three ways to get your site listed in a search engine:
  • Submit your site directly to the search engine using a free submit form.
  • Let the search engine find your site through links to your site from other sites such as directories. Submit to these directories.
  • Pay the search engine to index your site.

Submitting to Directories

To get started, be sure to get your site listed in the following directories that are crawled by the search engines:
  1. Open Directory Project or DMOZ
  2. Yahoo! Directory
When you are submitting to directories, be sure to take the time to find the best category for your site and read the submission guidelines provided by each directory. By following their guidelines, you will improve your chances of being listed and decrease the amount of time it takes to get listed.
There are many more directories where you can submit your site. Don't forget to find local or thematic directories that are relevant to the topic of your site. You will be able to find many in our list of search engines and directories.
It will take time for the search engines to index your site after it has been listed in the major directories. So, be patient and expect to wait at least a couple more months before your site starts appearing in the index of the major search engines.

Link Popularity affecting factor

  • Substantial and unique content
  • How other sites are linked to your site (anchor text)
  • Site usability

What is Link Popularity?

Link popularity and link quality are very important because every major search engine now considers them as a part of their ranking algorithms. If you don't have links, you won't rank well for competitive keywords.

Link popularity consists of:

  • Number of links
  • Quality of links
  • Number of times people click on links to your site
  • How long end users visit your site
  • How often people return to your site

In other words, do your site visitors:
  • Continue navigating your site?
  • Link to your site?
  • Bookmark your site?
  • Return to your site?