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Seo India >> SEO Articles >> Seo india: November 2008

Search Engine Optimization

How is website usability defined?

Two international standards further define usability and human-centered design:

1. "[Usability refers to] the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of user." - ISO 9241-11

2. "Human-centered design is characterized by: the active involvement of users and a clear understanding of user and task requirements; an appropriate allocation of function between users and technology; the iteration of design solutions; multi-disciplinary design." - ISO 13407

What does website usability measure?

It is important to realize that usability is not a single, one-dimensional property of a user interface. Usability is a combination of factors including:

  • Ease of learning - How fast can a user who has never seen the user interface before learn it sufficiently well to accomplish basic tasks?

  • Efficiency of use - Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?

  • Memorability - If a user has used the system before, can he or she remember enough to use it effectively the next time or does the user have to start over again learning everything?

  • Error frequency and severity - How often do users make errors while using the system, how serious are these errors, and how do users recover from these errors?

  • Subjective satisfaction - How much does the user like using the system?

Website usability

Usability measures the quality of a user's experience when interacting with a product or system - whether a Web site, a software application, mobile technology, or any user-operated device.

In general, usability refers to how well users can learn and use a product to achieve their goals and how satisfied they are with that process. Usability, as defined by Joseph Dumas and Janice (Ginny) Redish, means that people who use the product can do so quickly and easily to accomplish their tasks. Usability may also consider such factors as cost- effectiveness and usefulness.

A key methodology for carrying out usability is called User - Centered Design.

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