Some days ago answering questions in a forum, I found a large thread with some really useful tips. It's about tips given by the Google Guy (MATT CUTTS) in different forums to bloggers and webmasters. He gave some simple yet highly effective tips to get some good ranking in Google. Google is always varying its opinions but some things will always remain the same. These are the recommendation that has been given by Google Guy (MATT CUTTS) on a number of occasions.




ADD CONTENT Add, add and add.
Google loves it, and your visitors will love it.
Assure it is excellence content though. You are looking for quality over quantity here.
Sure, you can twist out 5 mediocre articles in the time it takes to write one excellent article.
However, once that excellent article is on your site, people will bookmark your page and recommend you to associates and online contacts.

KEEP YOUR PAGES SMALL Aim for amongst 5K and 10K.
Many of your visitors will still be using dial-up relations.
Don't alienate these visitors by structure pages that load slowly.

USE KEYWORD IN FOLLOWING WAY Once in the title, once in the description tag, once in the heading, once in the url, once in bold, once in italic and once top on the page.
Don't aim for misspelled keywords.

The search engines are getting smarter and now often accurate spelling mistakes as people search for them.

CREATE LINKS FORM ONE PAGE TO OTHER PAGE OF YOUR WEBSITE = INTERNAL LINKING In this way, you even-out the whole Page Rank of your website, as different to having one page which ranks very highly and other pages which don't.
So, for example, if when writing one article, you declare a point which is covered in more detail in another article, link to that article.
Use the keyword for the additional article in the link.

If you are using your website to encourage your off-line business, don't just put up an online flyer.

Provide your visitors with information that they can use, not just information concerning you and your company.
Unless they are specifically looking for information about you, they will click gone from your site.

So finally, after reading the above material we can drive the following formula for good ranking in Google SERP's. Good Content + Good Links = Good SERP's