Organizing content based on your audience's needs is a best practice for managing your agency's website. Your primary form of navigation should be one of the following:
- by subject
- task or service
- audience group
- by geographic location
- by any combination of these factors
Because navigation by organizational structure has traditionally been less effective for web users, you should use this as an alternative -- not primary -- form of navigation.
- Usability tests and customer satisfaction reviews indicate that most web visitors--both citizens and other audience groups--are familiar with navigating websites by subject, audience, or location.
- Focus groups and other feedback indicate that citizens do not know--nor do they want to know--how the government is organized to get the information and services they want. Creating navigation according to organizational structure is not the best way to design a website for citizens.
- If a federal website is available to anyone, then citizens--as a whole--are part of the audience and the website must be organized in ways that help them use it.
- Use a variety of ways to determine the best way to organize information for citizens and your other customers. See our getting to know your audience page for examples of how to do this.
- Once you know your audiences preferred methods for navigating your site, you need to build an overall organizational structure for your site. This is sometimes referred to as a "taxonomy" or "information architecture."
According to Sharad Verma of Yahoo! look for they are progressing out some new features extra in their algorithm to rank websites in after those coming days. SO be complete to see a few changes in your yahoo rankings.
Advantage of Yahoo announces hold for X robot tags in http headers for no index, noindex, nofollow and nosnippet functions. Previously you can use these tags within html only except from now on you be able to use it in http header which gives you more flexibility to attain exclusions on PDF, Word papers, PowerPoint, video and other file types counting html files. Here are some examples of using X robot Tags given by yahoo:
* X-Robots-Tag: NOINDEX -- If you don't want to show the URL in the Yahoo! look for results.
Note: We'll still need to move gradually the page to see and apply the tag, so if you don't wish to have the page crawled, use robots prohibit on robots.txt.
* X-Robots-Tag: NOARCHIVE -- If you don't want to show cache link in the explore results page.
* X-Robots-Tag: NOSNIPPET -- If you don't want to display review in the search results of that page.
* X-Robots-Tag: NOFOLLOW -- If you don't feel like Yahoo! to crawl links in the page.
If you have a little business website, probability are at a few stage you'll have wondered which "keywords" or "keyword phrases" to comprise within your WebPages. At Bytestart, we forever ensure that our satisfied matches the keywords we are interested in - and hope the main search engines rank our pages accordingly. Simply wadding a webpage occupied of your favourite keywords will do nothing for your search engine visibility.
Althought the "keyword" Meta tag is not consideration to be of great importance to Google (the Title tag being much more important), the phrases used throughout each webpage article will be picked up and used to determine how relevant the search engine thinks your page is for a given search term.
Finding good keywords and phrases is an significant area of web marketing, but how on earth do you locate out which phrases are suitable for your site, and which are way too aggressive to even bother with.
Keyword Suggestion Tools
Good keywords are frequently searched for (high demand) but not being embattled by many other websites (low competition). There are a number of tools out there that can help you discover them.
Probably the best known keyword proposition tool out there, Word tracker aims to help site owners recognize keywords which are most relevant to their business, and which web surfers are most likely to type into search engines. Word tracker has a database of over 300m search terms, so is widely measured to provide a fairly accurate view of present search trends.
Once you type in the phrases you think will be accepted, Word tracker will come back with a score based on the number of users searching for with the purpose of phrase. You'll be staggered how another way people search compared to how you perceive they will search.
How can you verify and process your Search Engine Optimization efforts? The quickest and in all probability the cheapest way is by analyze your web traffic statistics. You have a combine of ways to do this:
Your hosting company may offer you with website data that you can simply view. This - when free- tends to be necessary information and is probably sufficient in most cases.
You can download your log files and use your own web log analyzer tool. This way, as long as your log files contain all the essential data, you can pick and choose the website data you are interested in. Log files are normally generated by excluding extensive information which only superior users and webmasters find useful.
You will have realized that basically having more traffic does not mean that you are doing well. You need to spot behaviors of your guests. Are they following the path you want them to follow? Foremost to the outcome that you need?
Having said that, the more guests you have, the more accurate your explanation will be. The more precise your behaviour investigation will be. Otherwise there is a danger of taking the incorrect action on the explanation of only a few visitors.
Examine your keywords and phrases to see if these are visitors that you want. Perhaps trends have altered and people are using a little different keywords and phrases to those they were using only a few months ago. Perhaps your page requirements to be re-optimized to reflect the pleased it represents.
If you obtain your content right, societal media sites can send 10's of thousands of guests to your site in a small space of time. But how much traffic do these social media sites actually send?
I have been communication to a couple of friends and looking at some of my client stats and have get nearer up with a rough guide to how many unique visitors on average you can be expecting to get from a popular story on some of the top social tagging and news sites. I have worked out my estimates mostly from Google Analytics.
Social news site Digg is famous for crashing servers, this is mainly because of the volume of visitors it sends in such a short freedom of time when a submission 1st hits the frontpage.
Providing you have some crash news or a story that will attention the community Reddit is a sure obsession for a quick burst of visitors. The amount of visitors a popular link receives will depend on how far up the frontpage it goes and how extended it stays there for.
I am redistribution is the majority important queries another time cause of its extreme significance and value in link building campaign. Some tools are also include, which helps to computerize these queries.
Link Vault and be given Links are computerized systems which place your links on other people's websites, in swap for insertion their links on your website. It is free to sign up, and all websites are categorized so that your links are placed on applicable sites. This is not the same as predictable link exchanges, because none of the links are reciprocal.
Link Vault is completed up of a large group of quality websites. Each new member must bring to the system at least one high excellence website and make available a few links slots for existing members. In return you receive 'Vaultage' which you use to receive links from the other members websites which is in consequence a link exchange.
Each website further to the network will be vetted by a person before any links are placed to ensure it meets our severe quality guidelines. Should you wish to use your Vaultage quota to supply text link adverts to a website not in the system, then this website will also require to pass the vetting.
Link Vault is entirely free and the set up is straightforward, flexible and easily personalized. All the links are static, unless you delete them or the site is detached. You also have full manage over the number of textbook links you receive.
From what experts and user's contain found is that there is an update usually at the beginning of the month and then immediately during and after the first crawl so you will desire to do your pre-production accordingly.
If you are looking to have a new site included into a certain months update then will either of these crawls get you into the database? Studies show that putting your site up at the opening of the month might possibly NOT carry your site into the index within that months update. If your new site is crawled in the second phase then you could have a better possibility of considering your site in the revised results following the next month's first crawl. In other circumstances you will see that Googlebot only grabs your homepage and your robots.txt which is a good pointer that your site will be revisited in the next update.
Here are some helpful tips: If your site is crawled after the first crawl then you are looking at the majority likely having your site integrated in the next update which should show original rankings within a month or a month and a half. Now to plan for the exact instant to launch your site and get a few inbound links would be finest planed out rather then a random guess. You can do this by inspection some of your other sites crawl and update patterns and time it accordingly. This should give you the key to growing your update schedule for your new sites.
There is no 100% sure fire method to pinpoint these updates but you can use these steps and tools to help you create the best of your efforts.
-Obtain links from applicable sites with decent PR
-Submit your site to the add url page on google and extra search engines
-put in the Google toolbar and view your own site using the toolbar
Paid inclusion is a look for engine marketing reproduction in which Web site owners pay a search engine company to agreement their sites will show up in search results. But then this definition altered when this procedure of buying links spreads from search engines to individually run websites and blogs. Companies started preferring to have their links shown on a blog having advanced visitors or Page Rank with additional visibility i.e. having a little banner on side bars of a web page or a banner at the end of the article.
After this a new era of paid connecting starts. People start insertion their adds on the WebPages having high Page Rank.
This condition alert Google About its Paid Link Program known as Ad Words and it start yelling that Paid back Links are spam and they should be taken down.(According to Google, Adwords doesn't pass Page Rank, but who knows? Yahoo claims the comparable thing about its directory, but every one knows that inventory in yahoo directory not only got a important change in Yahoo Search level but also a boost in Google Page Rank and Google SERP's). But who don't like to earn? of course people utilizes there energy, money and time and if they are receiving ROI cause of it, its their right to have it. So nobody cares about Google Yelling and bloggers and website owners reserved showing links on their website or blog for a small sum of money. Many Start-up comes into being for this principle to connect Link Publishers and companies and earn as a middleman. Of course this is the boundary of Google Anger and recently it openly starts penalizing the websites involve in this business and viewing who is the boss. It drops the Page Rank of many websites as a starter warning but this could go away from the Page Rank. Since Page Rank is an significant factor when trade links so it fires the blogger world and we have seen some harsh kool explanation over Google Policy in preceding week.
Here are some Google clarification over their Paid Links Policy
* According to Google co-founder Larry Page, any investigate result that was paid for should be clearly obvious as an ad.
* Not all paid links abuse our guidelines. Buying and selling links is a normal part of the economy of the web when completed for marketing purposes, and not for manipulation of search results. Links purchased for advertising should be selected as such.
According to Google, Paid Links are destined to pass the Page Rank to other blogs and thats why they are not good. So we should use rel=nofollow tag on each paid link we have on our blog to stop transient page rank to them.
- Think about the phrases people would use to explore for your products. These keywords will drive the whole thing from optimization to sales. An important point to retain information is to include keyword phrases within the observable copy on your site.
- Keywords should show in the following areas: URL, domain name, title tag, description meta tag, keyword meta tag, alt text, image source and links to site pages.
- Keyword density is also a feature Google emphasizes. Roughly 15-20 percent of all the words on your site should be keywords.
- Focus on little by little gaining links from quality, related websites is the best way to achieve and maintain top rankings in Google. Targeted, relevant, high-quality inbound links are the kind you want to be acquiring.
- Copy should contain helpful information that clearly and accurately describes your content. Routine updates, alterations and blogs can have a positive influence as Google procedures the ratio of old pages to new pages.
- Excessive use of associate or reciprocal links will have a negative impact. Google recommends no more than 100 links materialize on any given page.
- Every page within a site should reachable from at least one static text link. Build a concise sitemap to guide users toward significant parts of the website.
- Routine preservation to ensure all links are working and nothing link out to "bad neighbourhoods", which are both extremely harmful to rankings.
- Since the Google crawler does not distinguish copy within an image, use text to display important content, names, or links.
- Change your title and explanation to a keyword wealthy format.
- Use extensions other than .com, which are greatly scrutinized while .edu, .org and .info are protected options.
- Make confident that your page titles and alt tags is expressive and correct.
Marketing is a social progression which satisfies consumers' wants. The term includes advertising, allocation and selling of a product or service. It is also disturbed with anticipating the regulars future needs and wants, often through market research.
Basically marketing is the wide collection of behavior that involved in the process of continuing to meet the needs of your customers and getting proper value in return.
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by mounting their visibility in the Search Engine result pages. SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.
In general, Search engine marketing (SEM) refers all the behavior that you, or the company assisting you, might do to recover your online visibility.
Then what's the difference between SEO and SEM?
Search engine optimization refers to process of construction your site work in compliance with the current ranking algorithm standards of search engines to rank high. SEO is a part Of SEM that only includes crude aka Free ways to increase ranking in search engines whereas SEM involves in free as well as Paid conduct to do the same job.
So which one is best to chose SEM or SEO?
If you have enough free time i.e. you are not in hurry to gain company and ranking than you can go with SEO but if you desire results in short period of time than you better go to SEM.
Marketing your goods or services from end to end the web can be a complete waste of time If you don't know how to do it properly. How many sites have you stumbled upon that look like crap, have a Google PageRank of 2 or less, have features that don't work, images that are broken, links that direct to no where Even when a site like that manages to somehow win a search ranking, nobody would buy anything from a site like that.
So, the first step to search engine marketing is to have a professional looking site that people feel contented shopping on. It is not a big problem or task to that but making your site attractive to search engines is huge. Search engines don't similar to bad code, or code that doesn't validate. They do not like frames and question marks in URLs. They don't like a lot of things, and knowing what those are and avoiding them will make the difference in whether the search engines even compensate attention to your site, much less rank them highly.
Once you have gotten the search engines attention, you have to receive their respect. For this, you need content. Single page, or brochure sites, just don't cut it anymore. You need to say something about your website, your product, your examine, or your industry. You need pictures, videos, sound clips or music, and words. But the words should be associated to the keywords you're trying to win searches for. Posting four or five times to a blog every week is must to make search engines believe that you deserve to be an influence in your industry. Over time, this kind of assurance creates a lot of content, and content is still King.
Finally, you need to prove to the look for engines that your site is well liked by other people too. Popular sites have relative links to them. Lots of links from excellence sites and this is the key, especially to Google. If your content is worth able your site automatically get links and you don't need to do all that link construction stuff later. All you require is just a good design and REALLY GOOD CONTENT. Create a post that people approximating to link to, after making a post ask you are this article deserves to be mentioned on a blog? If satisfied; post it on several social bookmark sites liek digg, del.icio.us, stumble, etc. If your post is actually good than you will be able to see results from next day.