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Seo India >> SEO Articles >> Seo india: June 2007

Search Engine Optimization

On-page SEO is like the lottery

It happens quite over and over again that on-page SEO is done to a site as well as it doesn't yield any results. This is in general considered a bad thing. I'd like to toss an unconventional viewpoint out there. This came about after we declined a job for the reason that we didn't think we could make a fair ROI for the site, based on the outlay of our time. The site in question was flash based in addition to had inexcusable on-page SEO. Before you even start accepted wisdom about links, you require to get the basics right. This site needed significant work done, at substantial expense - to the point where it is not likely to get a ROI.

Fixing mistakes

Some would say doing this SEO effort is a waste of time, but in fact it's not SEO work that is being done. I would think about this work putting in place mistakes of the original website. The imaginative site got so many basic principles wrong, that these looked-for to be fixed before you could initiate doing actual SEO work. It's the same conception as putting an extra bedroom on your house - but to be proficient to do that, the builder says he has to substitute the structural timber which wasn't done right as well as won't hold up the new bedroom. Not really fair to blame the builder for being expensive in this case, so why blame your SEO when he has to fix past mistakes as part of the job? It's not that all web developers be supposed to be experts in SEO, nevertheless a client should probably be told that their flash based website has more or less no show of being found in Google, plus a smarter come near is to do a HTML website containing chosen flash elements, for instance image rotations otherwise galleries.

The lottery

Doing on-page SEO to your site is nothing like winning the lottery of huge rankings. It is equivalent to buying a ticket. Without the fundamentals done right, you stand more or less no chance of being found, ie you don't even have a ticket. With the on-page work done, you might still never be found, but it's then up to the content, links as well as time to do it's thing. The point is that you be able to be found.