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Seo India >> SEO Articles >> Seo india: March 2007

Search Engine Optimization

What do they mean by "ethical" seo?

Search engine optimization means doing things to plus for a website as well as its pages in an attempt to gain higher rankings meant for the site than it would or else have. Part of it is revise a site's existing web pages in order that they more narrowly match a search engine's ranking algorithm, as well as other parts include creating additional domains plus special pages (doorway pages) that are premeditated to rank highly. Information on some of the methods can be found here.

Self-styled "ethical" search engine optimizers agree to certain methods but not others. Those that they accept, they call "ethical"; those that they refuse they call "unethical". on the whole, they say that a site's indisputable content pages are the only pages to perform search engine optimization on in an ethical way, as well as that it is unethical to create new pages meant for optimization purposes if those new pages are not integrated into the site as authentic content pages. As well, they make a distinction between the different things that are able to be done on the content pages in order that some methods, such as hidden text, are unprincipled, whereas some other methods are not.

Their rule of thumb is: - if it can see by site visitors as an authentic, essential part of the website, then it is ethical; if it is concealed from site visitors, otherwise is seen but not as a genuine, essential part of the website, after that it is unethical.

Why do they think the way they do?

For grounds best known to them, they merely do the search engines' wishes. There are some search engine optimization strategies that the engines don't wish for to be used; e.g. hidden text, cloaking, doorway pages, etc. even supposing the engines care nothing meant for any website otherwise for any search engine optimizer, these people accomplish the engines' bidding - as well as they preach it to anyone who will listen. Some of them probably take up the attitude from others who frequent the smaller forums as well as, without thinking it through meant for them; they most probably accept that it's the only right technique of doing things.

The majority of these people won't discuss otherwise debate any of the so-called unethical methods; they simply state that they are unethical, as well as that's that. When the occasional discussion does get started, they soon come across that they have no answers to the opposing points, as well as they usually either disappear (stop posting) otherwise resort to insults. Their lack of enthusiasm to discuss the issues is understandable, because they don't have any rational otherwise common sense arguments in their favour, except that it's alongside the engines' wishes. It's ok for them to go behind the engines' wishes but it doesn't put in plain words why they brand some things as 'unethical'. Unethical = wrong in an ethical sense.

Collateral Benefits of Search Engine Marketing

Time and again a client only gives the impression of being at the bottom line when it comes to the presentation they are in receipt of for their investment into Search Engine Marketing. They over and over again only look at the chosen keyword phrases that they are paying for, devoid of fully realizing what other outstanding effects they are receiving.

When a site gets right optimized, (SEO) it is being distorted into a planned navigational pattern to information. This is the similar pattern a search engine spider looks for. Don't forget, the easier you make it for a spider to index your site, the enhanced your chances are for getting your site a top position in the search engine results page (SERP's).

At the same time as W3C validation is something all sites should make every effort for, it is not obligatory for better rankings. Does it help out? Possibly. Yahoo engineers have stated that whether a site is W3C compliant otherwise not makes no disparity to how it ranks. If it has pertinent content, it will get ranked. An additional element when optimizing a site is that through appropriate naming of page titles, file names as well as placement of content make the site all the more pertinent to the spider. Even though Google places a reduced amount of value on Meta Tags, they are still used as part of the algorithm, as well as should not be overlooked.

Following the site has coded properly, the game after that goes up to the next level. Search Engine Marketing is used to drive traffic to the site from side to side various means. Press releases, articles, blogs, RSS/XML feeds, Directory Submissions as well as User Groups all be able to bring targeted traffic to a site.

Here is where the collateral reimbursement of SEM begins to come into view. Let's say that you have been doing a series of press release where on one occasion a week, you talk about a fresh color of widget. In each press release you as well list the other colors of widgets that you have meant for sale. Even later than only the first release gets sent, you've before now created a precious In-Bound Link to your site meant for your Red Widget, but seeing as you incorporated the other colors of the widgets also, they all pick up IBL's as well.

An even greater demonstration of a collateral advantage is ranking for keywords as well as phrases that you aren't targeting. observance to our widget instance, if your site copy talks about the different uses of widgets, the obtainable colors that they come in and the best way to protect your widget, you've just created a huge number of various phrases that your site be able to get ranked on.

Doorway Pages & Links

prior to Google came onto the scene by means of their links-based PageRank, doorway pages were the most successful of the search engine optimization techniques, since they didn't usually require any pages to link to them, as well as top rankings were relatively easy to achieve. But with PageRank along with link popularity playing such an immense role these days, are doorway pages still as efficient as they used to be?

Doorway Pages Overview

A doorway page is a web page that is optimized to rank well for a specific search term. It is called a 'doorway' for the reason that people enter the website by clicking on the doorway pages will be listed in the search engines search results.

It is common for a doorway page to be in particular created as a doorway for a specific searchterm, but it is evenly valid to select the site's most appropriate existing page for the searchterm, plus optimize it to rank highly in the search engines in order that it becomes the doorway page meant for that term.

Back in the days when search engines based the rankings exclusively on a page's content, it was standard for one doorway page to be created for every search term. Each page was submitted to the engines as well as, if they were optimized healthier than the competition's pages, they would attain top rankings. They could stand alone plus didn't require to be a part of the 'normal' site. For that reason, they didn't need to be intended for users to see, as well as so they could include an immediate redirect to the most relevant of the site's content pages. Search engine optimization was simple back then!

But times change, as well as search engines no longer base the rankings exclusively on a page's content. These days' inbound links as well as inbound link text are both very significant to achieving top rankings. An 'inbound link' is a link that comes into a page - from the in receipt of page's viewpoint it is 'inbound'. 'Inbound link text' is the text on the secluded page that users click on.

For Google, inbound links as well as inbound link text are along with the most important factors in determining rankings. It means that the customary, particularly created, stand-alone doorway pages are no longer as flourishing as they used to be because they require to be linked to from further pages on the web, and acquire good links meant for them from other websites is just about without a solution.