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Seo India >> SEO Articles >> Seo india: November 2006

Search Engine Optimization

Difference between positioning and optimization

A question we keep in receipt of all the time is: "What is the authentic difference between search engine optimization and search engine positioning? Here we discuss about the actual differences between them. Search engine positioning is in fact the exact keywords and key phrases otherwise search terms used that your potential customers will typically write in the search box when seem for a particular product or service. For instance, if we go to Google as well as type in "new houses", that is a distinctive two-word search query.

To get targeted traffic from search engines, you require to know precisely what your users are searching intended for as well as just which companies you are effectively competing against. This might sound pretty basic to the majority people but it's so significant if you be interested in your web site to rank high in the engines. Search query determination really gets down to discovery an almost just right balance between keyword targeting, popularity as well as direct competition.

For instance, car dealerships could be tempted when they discover how many people look for "new cars" to believe that this is an ideal set of keywords, but as an alternative, experience has shown us they are frequently misled by this. "New cars" might very well be an extremely popular search keyword in itself, but unless a particular car dealership sells new cars all over the world, it is not unambiguous enough to acutely reach a targeted audience.

Certain individuals be able to come up with very good and beleaguered keywords in their search terms using basic commonsensical but it is always better to get ready for the "unexpected". At Rank for sales we have dedicated tools that assist us do that, combined with investigate we do for that particular industry otherwise market segment.

Search engine optimization

Search engine optimization is the process of putting chosen keywords as well as key phrases into a given web site, using appropriate placement techniques as well as carefully using the correct phrasing, in direct response to what was said previous on positioning. That's all it really means on the whole. In most SEO circles immediately, there is a great deal of confusion on this subject so, in order to clear this doubt, let's start by noticeably defining search engine optimization.

Search engine optimization be able to be defined as the to a certain extent "less complicated" part of the whole process. The primary thing you require to understand is we only use one otherwise two search keywords to optimize every individual page on any given web site. Once we have selected a page to optimize as well as the exact search keywords as well as key phrases we are going to use, all that is left meant for us to do is insert these keywords in their proper places as well as we have pretty much finished the optimization process.

Common Sense Search Engine Optimization

For years, when people thinking about search engine optimization, in all odds, gateway pages, doorway pages otherwise informational pages maybe came to mind. If you are search engine optimization experts, you have possibly had clients demanded that you create these kind of pages for them.

They may believe the following statements to be true:

Every search engine has a special algorithm (formula) to decide the ranking of a Web page, and as a result none of their "regular" pages will rank greatly in all of the engines.

Keyword-rich copy that the search engines will like is not text they can obviously put on their site where people be able to view it, in particular not on their front page!

Our site requirements to be on the cutting edge as well as use Flash animation and/or lots of graphics. Seeing as the search engines can't index these extremely well, I have to make use of gateway pages.

Business sites require being on the cutting edge as well as using Flash animation in addition to/or lots of graphics, along with they shouldn't have to change this just to give pleasure to the search engines.

Although there is a grain of truth to each of the above, let's examine each point in more detail so you'll have some ammunition the next time you get this type of request.

Dealing with Differing Algorithms

Yes, it's factual, search engine algorithms are wide-ranging and do change. There will always be SEOs who spend several hours poring over search engine results as well as statistics, trying to figure out each search engine's present formula for high rankings. There has been several software programs written over the years to assist crack the algorithms as well as automatically produce high-ranking pages for each engine.

One of the tribulations with using this technique is that as soon as a new algorithm is in place, these watchfully crafted gateway pages will often drop behind the scenes in the rankings. The latest algorithm must be cracked again; moreover new gateway pages must be created. It's actually a never-ending, time-consuming as well as expensive process that is very much against the best-practice guiding principle put forth by the search engines.

Search Engine Optimization Meets Online PR

By now we are clear that content is king. In order to successfully market your products or services as well as to set up yourself as a leader in your industry, writing as well as distributing articles is the way to go. One of the most important benefits of getting your content wealthy articles indexed in the search engines is so that you can enhance your websites overall Page Rank, while long-lasting to build exposure for your company.

Here are a few tips to get you started in the right direction:

Attach popular keyword phrases in your article When script your article; make certain to take account of popular keyword phrases in your headline, subheads as well as summary of your article. Ensure that your site uses these words too. Insertion these keywords plus search terms may help prospects and the press make out your article when they run a search in the most important news feeds.

Include your website link

Whether it is in the authors byline or else in the body of the article, if you are going to write an article, confirm to include your website link within the article. This is the best way to get inbound links from other websites, exclusive of having to return the favor.

Submit to PRWeb and other newswires Journalists progressively more rely on major search engines for their do research. In order to get your press release found, indexed as well as ranked, you may want to consider submitting to an article giving out service like PR Web. PR Web sends press releases to most important news search engines, counting Google News and Yahoo News. Press releases scattered through PR Web are optimized for maximum organic search engine inclusion. Search engines are able to then crawl naturally as well as efficiently to index your press release.

Google bomb

A Google bomb is an effort to bias a search result on Google search engine by increasing a Web page's Page Rank. Page Rank is a numeric value that corresponds to how important Google search engine says a page is on the Web. Pages with towering Page Rank display in the early hours in search results. The Google search engine's proprietary search algorithm not only thinks about keywords when determining Page Rank, it as well believes the number of other sites that link to a page as well as the words used in the link description. A successful Google search engine bomb require that a sky-scraping number of Web sites (over and over again blogs working together) link to a specific Web page using explicit words in the hyperlink. Enlisting high-traffic sites is in particular important when creating a Google bomb, as their extrovert hyperlinks weigh more in Google's search engine algorithm.

The first Google bomb happened in 1999. While the creators stay behind anonymous, the survival of the bomb was exposed when pjammer, posted a query that asked what Google originate to be "more evil than satan himself." Users penetrating Google for the term found Microsoft's home page as the initial link in the search results. The term itself was coined by Adam Mathes in 2001, when he wrote an article regarding how he bombed the term "talentless hack" to play a comic story on a friend, graphic designer Andy Pressman.

One of the most renowned Google search engine bombs occured in 2004, when U.S. President George W. Bush was up for re-election. To experience this fastidious Google bomb, try searching for "miserable failure" on Google search engine. The first go again will be a link to the biography of George W. Bush on the official White House Web site. In order for the bomb to work, a huge number of Web pages have a link to the White House biography page with the authors by means of the exact words "miserable failure" in their hyperlink metaphors.

How to Write a Better Web Page Title

Titles are all over the place. Some people are defined by titles; some people loathe titles, as well as others like giving titles. Why do we do this? With so much information getting processed by our minds day after day, we require a way to classify these groups of connected content in a quick referencing way.

This is the same tactic a search engine pertains when it crawls a page. When you name a page, you are telling a search engine or else user what the page is thought to be about. We have all seen the one sentence abstract of television shows on the T.V. Guide. It permit for speedy referencing as well as decision making by means of telling us what the show is going to be about.

This is an element of the reason why naming your page titles is so critical to getting your site ranked. I can't tell you how many times I have noticed a site that had one of the next two titles right through the entire site: "untitled" otherwise "company name".

While having the company name on all the pages might be a probable branding strategy, chances are the majority visitors to your site don't know your brand name so far and are seem for the product otherwise service that you're selling. You possibly will incorporate the company name into the title, but it be supposed to be placed after the main message you want to suggest about that particular page.

Every page is supposed to have a distinctive title. While you might have a subject that desires to be explained over a few pages, you be supposed to use the page title as an index of information for the reader. Sites that sell numerous products should have a exclusive title for every product. If you can't construct the time to make each page stand out, why would you be expecting that page to ever appear in a search engine?

If possible, you be supposed to try to place your keywords in the title, because this will help the search engine conclude where your page be supposed to be ranked. Remember, the search engines rank each page independently, that's why it's so significant to use proper naming methods.