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Seo India >> SEO Articles >> Seo india: October 2006

Search Engine Optimization

Increasing link popularity

Now-a-days link popularity has become more vital as search engines are the gateway to the Internet and the first tool that potential customers used to find both the products and services they are in need of. If the customers do not find your website, you won’t be having any potentials of making any sales. Link popularity refers to the ranking allotted to your website by the search engines, and it also determines the ranking of your page when keywords are entered into a search engine. Search engines are flexible, giving status and ranking to sites that have links to their pages from related as well as quality sites. Google has created the system, and by following it all other popular search engines employ it to rank your web pages in their indexes virtually. The first processing is just linking up with a huge number of other websites that doesn’t arrive at link popularity. Subsequently another thing that has to be to bear in mind is the quality of the site you are linking to. But do not link to a page in which you have reservations about your visitors seeing in any situations. And finally, the last thing to mention is you want your website to appear as is indiscriminate and cheap as well.

Linking to all sites of poor quality will only diminish your link popularity, if not destroy it entirely. The first and the foremost step are getting your foot in the door and to get a listing in a popular directory, such as Open Directory Project and Yahoo. Open Directory gives you a free listing whether you are business-related or non-commercial etc, but always be prepared for creating a lot of follow-up inquiries before seeing your site get listed. The next step after you have achieved directory listings is to place other quality sites that will increase your link popularity in a better way. Google is an outstanding starting place for searching. Also make sure that you enter keywords that you think quality customers will also enter to find your own site and you should lay emphasis on that as you have visited their site previously, and that their site is not just a random pick.

Go through all the procedures with as many appropriate sites as you can find out, bearing in mind regarding the criteria of quality as well as non-competitiveness. After mailing to all relevant sites, be sure to check these websites frequently to see whether they have added a link to your page or not. Give it about minimum one month, and if no link appears, try another charming email. Then give it for one more month, and if your site is still missing from their links page, it’s a good time to eradicate their link from your own links page. The only time you want to pursue a link further than this is if you consider a site is crucial to your link popularity and your business needs as well. Just remember to keep all your communications both complimentary and cordial. Make sure that you have a beautiful, rationalized site or you will never plead with anyone to link up to you. Always be prepared to keep plugging away at this process, as long as it takes, until you accomplish your target of link popularity stardom!

Sales without search engines

Imagine someday you flip on your PC, get into to the Internet and go to Google.com. The browser says that there's no website originate at that address. All right you think, as you head on over to Yahoo.com. Same thing. No website originates on that URL. Now something seems suspicious, go to MSN.com since you know Microsoft will by no means run out of money, as well as their search engine will be out of bed. Nope, as an alternative you get an additional alert box telling you that there is no website originate at that URL.

Imagine no search engines!

Just dream an Internet world where no search engines are present, as well as anyone trying to make a living online selling a product or else service has to be originated. Where would you begin? Where would you list your site(s)? How would you obtain your site found by your probable customers?

This is the state of mind you should always take when promoting your website. in no doubt, it'd be great to have high rankings in the search engines, as well as get all of that free beleaguered traffic coming to your site. But just as without doubt as you achieve that ranking, you might lose it overnight - with a easy filter change in the algorithm.

You can't be totally dependent on search engines

I'm confident you've take notice of of the 'Florida' update that caused many site owners panic attacks as their before greatly ranked sites cut down off the face of the Internet. They lost sales, traffic as well as dreams of Internet riches.

As I listen to someone renowned once say- Dont place all your eggs in one basket - yet too several website owners do. They're obsessed with a high ranking in Google in its place of building a brand name people will be familiar with and trust. High rankings in the search engines are supposed to be part of your Internet marketing line of attack, but dedicate only a part of your efforts to that. You should evenly spend your time pursuing partnerships with other non-competitive part of the Internet.

Protect Your Brand With SEO Research

In the present day competitive environment, several advertisers resort to using competitor brand name names like keywords in paid-search advertising. These brand names appear in the search engine results pages intended for Google, Yahoo! as well as affiliates plus partners when you acquire Google Ad Words or else Overture Precision Match sponsored listings. For that reason, it's possible for your competitors to drive considerable traffic to their web sites by virtue of your brand name, using your standing to attract visitors.

"As stated in our Terms and Conditions, advertisers are accountable for the keywords as well as ad text that they choose to use. We persuade trademark owners to resolve their difference of opinion directly with our advertisers, mainly because the advertisers might have alike advertisements on other sites."

I can without doubt understand Google's position. Be able to you imagine what would happen if it were enforced to reverse its policy permit advertisers to buy keywords containing trademark terms be in the right place to others? This would ruthlessly impact Google's revenue, and without a doubt would require exhaustive hard work on their part to put off such activities from occurring.

It's attractive to note that originally, Google Ad Words did not put up for sale trademarked keywords. Nevertheless, it at present sells trademarked keywords in the U.S. as well as Canada (but not internationally) with the provision that the trademark name can't be used in the ad copy itself.

The Best Defense is an Offense
Is there any way to shield yourself from competitors pillaging your trademark? One way is to hire an SEO vendor to assist identify your competitors along with then research their search engine advertising activities. Your officially authorized department can afterward use the SEO research data to shield your trademark as well as reputation. This step will prove invaluable toward defending your future plus ongoing business.

Most frequently, it will be the lesser, "wannabe" companies be carried on your coat tails by using your brand terms as keywords in their advertising. These companies will in general avoid the threat of legal action upon receipt of a cease as well as desist letter. Not only are you shielding your name and reputation, you are devastating the competitors that you don't want in place of your firm.

Building Your Marketing Network
Another advantage of mining this competitor data is to help out those whom you do want to benefit from using your brand name. such as, you may have affiliates, resellers, as well as a number of acquaintances with whom you can negotiate on a chronic basis. These are the folks you trust with your brand name and reputation -- your friends along with family marketing network. There's amazing in it for you when they turnover from your success.

Knowing who is by means of your trademark in keyword search advertising or else in the body text of their web site has a straightforwardly positive effect on managing your brand, your trademark, as well as your reputation. Make certain your SEO vendor covers this dangerous marketing feature for your online success.

The Google Dance

The Google Dance

Just how does Google update its entire index? This is a to a certain extent broad question, but we will make clear each and every step that Google takes every month to make certain its database is the most pertinent and of the maximum quality.

Quite a good number of people and companies understand that, in order to get hold of the best Google rankings in the early hours in their search engine optimization (SEO) campaigns, it is significant to take all the essential steps before plus carefully plan ahead. In respect to non-fee search engine submissions, Google turn out to be one of the very few left. It's also one of the most primitive to include it in its database.

As of November 18 2003, it is far and wide estimated that the worldwide Google database consists of in excess of 3.6 Billion pages. And that is simply a fraction of all available web sites, as some of them are not open toward Google, ie: those sites are not to be trip by a search crawler or else spider.

For instance it often is in real life, with all this come a bunch of risks as well as potential difficulty that website owners, webmasters as well as Search Engine Optimization (SEO's) professionals need to cautiously assess while in the initial production plus pre-launch stage of the marketing program. While most experts be in agreement that Google spiders (crawls before as well as after certain phases, they are not sure at which exact point in the month they will do their spidering and lastly update their whole database.

The Famous Google Dance

If you think you require to write an email to get request to an annual dance at the Google headquarters, the GooglePlex, you might want to carry on reading this important chapter on just precisely how Google's database as well as search robot technology operates. While the Google monthly bring up to date cycle is fairly well documented, over the past year this cycle (now affectionally called the "Google Dance") has turn out to be less and less of a pattern as well as more of a giant step in darkness for the majority webmasters and site owners who earnestly await all monthly updates.

Each "dance" starts on with Google making a most important, deep crawl. Let's call it Crawl A. What it does is it spiders the entire web- over 3.4 Billion pages eventually count. Google uses in excess of 15,000 inexpensive PC's (in fact, conventional desktop computers) spread all over the world situated in different data centers. When it sends Googlebot (or DeepBot) out to spider the present sites within its database, as well as to find new websites that have recently been launched on the web. at the start, once Google has completed this Crawl A, efficiently catching all of these web pages for its next update, there will be a second update afterwards, approximately two weeks later.

Google will then bring up to date its whole database, screening the new results on www2.google.com plus www3.google.com. All along for the period of this update, the results are frequently rapidly switched between the primary database along with the second and third database. As acknowledged earlier, because Google uses over 15,000 servers, the majority people in all areas of the world are generally seeing very different search results, until the majority of the update in finally completed.

The "Google Dance" will continue intended for another few days, but more often than not no longer than a week in duration (if not there are problems and/or main algorithm changes done by Google for instance the April 2003 update).