Advice:

Writing constructive articles that readers will love." That, in as well as of itself, says it all. Why is such an awe-inspiring post? Since it reinforces what I've been saying intended for years. Whether you're writing content intended for a website, an article or else any type of SEO copy, you have to think of the reader first.
There is such a barrage of valueless articles floating around the 'Net these days. Keyword stuffed, are useless ramble that was clearly written with the sole intention of attempting to rank high. Striving for high rankings is not an awful thing, but the reason of writing SEO articles is threefold not onefold: provide information, rank high when used on your site as well as increase link popularity. That means the practice have to follow the purpose.

Why Write an Article?

Let's initiate at the beginning. Why put in writing articles to begin with? While having SEO content on your site is a fine thing, your first concern must be with offering useful information to your readers. Cutts agrees with this practice as well as makes a point to discuss why providing relevant, useful information is vital.

If the information isn't helpful, those who trip your site will have slight interest in reading it. Of course, if the page ranks highly, it may bring in a bit of traffic. however if visitors take one seem at your article then click away, what good have the towering rankings done you?

Similarly, if you make your mind up to distribute your article all the way through the Internet, it is highly not likely that others will vote for to run your article on their sites. If your work doesn't offer solid information as well as is poorly written, it will not be measured link-worthy.

Optimizing for the Engines

Once you've determined what information you want to present, you can turn your focus to SEO. Copywriting for the engines needs balance. You never want to give up the reader's experience intended for the sake of rankings. Padding keywords into text is a method that will nearly always backfire. Practically no one requirement to read an article (or website page) that continuously repeats the same exact terms to the point of extremes.

The Two Most Important Keys

The two "meta-issues" Cutts tinted in his article were both linked to user experience, not to the practice of SEO copywriting. First, pay attention to the pleased you offer. Always impart useful, concrete knowledge to your reader. Second, learn your niche (a.k.a. know your target audience!) as well as write specially for the purpose of helping them.

There is further great information included in Cutts' post, and I give confidence you to read it plus point the comments that follow. You can find it here.