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How Search Engines Define Spam in SEO


One of the most significant topics in SEO is search engine Spam, also known as spam indexing. Long ago, and by this I mean several years ago, it was achievable to push just about any page into a top 10 ranking with a combination of tricks. Those days are long since past and the search engines themselves are very aggressive in combating this kind of trickery as alluring as it may be to try to deceive the search engines, your client's site either belongs anywhere in the rankings or it doesn't. As long as you stick to truly relevant also targeted search terms and don't take on lousy sites, you should find it entirely unnecessary to spam the search engine.

How Search Engine Define Spam?

Every search engine has its own guidelines, but they all boil down to the same thing do not try to trick our users or us. This is fundamental to a search engine's survival and they'll impose harsh penalties on websites that transgress this simple rule. Search engine Spam can be broken down into one or two broad categories. I have never met anyone who had any trouble understanding the difference among ordinary search engine optimizations and spam.

Content Spam:

This involves any attempt to deceive the search engine through the manipulation of on-page content, and may possibly include practices like keywords stuffing, misuse of Meta tags, misuse of HTML features (like noscript and noframe tags), or deliberately creating misleading content.

Domain Spam:

Domain Spam is the registration of multiple domain names in an attempt to increase rankings. This may be done in order to get multiple directory listing, create cross-links among domains or just as an attempt to put more pages in the index to boost the odds of having a page ranked.

Link Spam:

Link Spam describes the use of any deceptive scheme intended to increase the link popularity or page rank of the page artificially. Included in this category are tactics like hiding links from users, hiding links from search engines. Creating artificial domains to manufacturer links, and buying links from unrelated pages.

Redirect Spam:

Redirect Spam involves deflecting visitors to a webpage other than the one that was ranked. There are lots of schemes that create doorway pages that rank well, also a variety of techniques are used to redirect the visitor to a new page or conceal the ranked content behind a pop-over element. All constitute Spam.


Cloaking is the worst form of Spam from the SEO perspective. It involves the use of a variety of techniques to deliver optimized to the search engines, and different content to human visitors. All the search engines tell webmasters not to cloak. Lots of justifications have been invented fro cloaking, but in practice, it is simply not necessary.

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    Monday, March 08, 2010

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