Let's face it, SEO is a complicated mess. Anyone who says otherwise is seriously kidding themselves. With all the variables involved, can you believe that title and description most likely cause more arguments than just about anything else? It's true. Everyone has their 2 cents on which is more important. Well, this marketer is going to give you his 2 cents on the subject. Take it for what it is worth to you.

There is no question that the title of your site is important. After all, if you are fortunate enough to get listed (not always a given) that is going to be the first thing that people notice. So granted, you require a title that clearly defines what people are going to see there. So for instance, let's say you have a site that is on Internet Marketing Tips. You are going to want THAT to be your title. That way, if people see it in the SERPs, they will know that going there HOPEFULLY will give them tips on THAT subject.

Though, because there are so many sites with the same darn titles (go do a search if you think I am kidding) what happens is that searchers develop blindness to them. Think about it. If you did a search for Internet Marketing Tips and the first 20 results in the SERPs all had the similar title, what do you think would happen? You'd probably just glaze over all of them OR...and this is where the description comes in...You would look to see who had the BEST description.

Okay, but what IS the best description? That is something that is not possible to qualify for any site no matter what the niche is. The reason is because now we are actually getting into the area of copywriting. Just changing your description and waiting for the SERPs to index your page with the new one can factually mean the difference between 1,000 visitors a month and 10,000 visitors a month.

But now I am going to throw one more monkey wrench into the fire, which is why you can't say for sure that description is more significant than title. See, Google, in all their infinite wisdom, does not always print your description tag as is. They will occasionally print a description based on certain content from your page that they feel is most pertinent to the prospect. If you think I'm kidding, go check out some web pages and see how they are listed. It is almost laughable.

So, since there is no fool proof way to insure that your description is going to appear the way YOU want it, I cannot give that meta tag a clear win over title.

Therefore for those of you who pick one over the other, the truth is, it is a crap shoot among the two. But in any case the title, you've complete control over. So while it might not help much, must there be 20 pages with the similar title, it is at least one variable that you don't have to be anxious about being messed with by the SERPs.