It is significant to understand the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO just takes advantage of the existing method by which search engines index and hunt for relevant pages and SEM is all about paid inclusions. Going by either of these 2 approaches, the higher a site appears in search results the better the chances of a visitor noticing also visiting this site.
Whenever we talk of SEO what we really mean is that we organize and edit its content and its HTML code to make it simple for search engines to find, identify and index keywords. In other words, we're only presenting the content and the keywords in a 'search engine friendly' manner. The next few paragraphs make clear how this optimization can be easily implemented.
The most basic concept in SEO is the understanding and appropriate use of keywords. Distribute the keywords all over the content of your website pages. Using keywords is essential but do not overdo this. Typically, you may want to use the keywords at the beginning of a page, then possibly once every 100 words or so, and towards the end of the page.
In addition using keywords in the content of your pages, integrate them in the Title Tags, Meta Tags also in the Description Tags. Make sure that these tags are distributed fairly evenly across the various pages of your site.
Apart from the keywords that you use there are bound to be some other 'key terms' that assist in explaining the content of the various pages of your site. Ensure that you highlight these key terms by using features like bold and italics also by including them in the H1, H2 type of headings. Ensure that you do not overdo these special effects otherwise search engines will treat this as spam.
Search engines go on sifting through web content looking for social content like fan base, blogs, etc. If you make use of these features in the right places and in the right manner, search engines are certain to give a high ranking to your web pages. Also, a higher ranking would obviously mean being listed on the very few pages of the search results.
Identify the page or location on your site from where the visitor is most likely to depart, and at this point, ensure to incorporate up call for action. This might be in the form of inviting the visitor to a free seminar or urging the visitor to call your office for further information.
If you master the points mentioned above and implement them on your site you'll, in effect, make sure that search engines detect all the keywords and key terms that you've mentioned on your site and will prominently display your entry in the search results.
Related Links:
https://www.indiaseos.com/seo-blog/2009/12/how-to-optimize-your-keyword-properly.html
Whenever we talk of SEO what we really mean is that we organize and edit its content and its HTML code to make it simple for search engines to find, identify and index keywords. In other words, we're only presenting the content and the keywords in a 'search engine friendly' manner. The next few paragraphs make clear how this optimization can be easily implemented.
The most basic concept in SEO is the understanding and appropriate use of keywords. Distribute the keywords all over the content of your website pages. Using keywords is essential but do not overdo this. Typically, you may want to use the keywords at the beginning of a page, then possibly once every 100 words or so, and towards the end of the page.
In addition using keywords in the content of your pages, integrate them in the Title Tags, Meta Tags also in the Description Tags. Make sure that these tags are distributed fairly evenly across the various pages of your site.
Apart from the keywords that you use there are bound to be some other 'key terms' that assist in explaining the content of the various pages of your site. Ensure that you highlight these key terms by using features like bold and italics also by including them in the H1, H2 type of headings. Ensure that you do not overdo these special effects otherwise search engines will treat this as spam.
Search engines go on sifting through web content looking for social content like fan base, blogs, etc. If you make use of these features in the right places and in the right manner, search engines are certain to give a high ranking to your web pages. Also, a higher ranking would obviously mean being listed on the very few pages of the search results.
Identify the page or location on your site from where the visitor is most likely to depart, and at this point, ensure to incorporate up call for action. This might be in the form of inviting the visitor to a free seminar or urging the visitor to call your office for further information.
If you master the points mentioned above and implement them on your site you'll, in effect, make sure that search engines detect all the keywords and key terms that you've mentioned on your site and will prominently display your entry in the search results.
Related Links:
https://www.indiaseos.com/seo-blog/2009/12/how-to-optimize-your-keyword-properly.html
Labels: Making SEO to Work For You
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Friday, February 05, 2010
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