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SEO Tips - How to Attract Links With "Linkable" Content

Need to give your link-building campaign more oomph? There are lots of things you can do to spruce up your existing site content to make it more "linkable" also create new types of content that attracts links. Linkability is a significant concept in Search Engine Optimization (SEO).

A site that has lots of outbound links is considered an authority by the search engines and as a result, search engines reward those sites with higher rankings. Formerly, SEO professionals who wanted to build outbound links to their site would buy them or submit their sites to link directories. These days, the focus is on creating interesting, compelling content because that is what attracts the most valuable links. Search engines do not place much value on links that have been bought or listed in meaningless directories. That's why it is more significant now than ever before to create great content and market it.

Attracting Links with How To Content.

Writing and promoting "how to" content is an effectual way to encourage people to link to your site. You can take a look at different blogs in your niche to get an idea of what kind of questions people have after that address those questions in how-to posts. You can create step-by-step tutorials for your blog that are absolute with pictures to attract links and traffic. You can also write how to articles for article directories, and at the end of your articles, include a link to your website. Some directories have dofollow links, whereas others have nofollow links.

Either way, the links will permit you to direct targeted traffic to your site at the very least. You can also create how to videos and how to slide shows and position them on various directories that cater to those types of media.

How to create the Content on Your Site More Linkable.

Possibly you don't have the time or resources to create awesome content that has the possible to attract lots of links to your small business' site. If that is the case, consider sprucing up the content that is already featured on your site. For instance, if you've an e-commerce site, you can make your product pages more linkable by focusing on just 1 or 2 products on every page and then promoting those pages by contacting people in your niche who may be interested in your products.

Surprisingly, it is also possible to optimize your company's about page. The majority people could care less about linking to company about pages, unless they include enticing content, such as interesting, relevant news stories or contests.

About pages can also serve as a place for you to share the story of your business with your customers. If the story of how you started your company is an interesting one, share it. People love stories, also stories attract links. But don't worry if your company's story is not particularly interesting because there are quite a lot of other types of web pages you can include on your company's site that'll have the potential to attract links.

Another company page that is apt to attract many links is the careers page. There are tons of people looking for work right now, hence careers pages are popular and attract links. On the careers page, you can include a complete list of resources to assist job seekers in finding work and descriptions of job openings at your company or with related organizations.

Creating a well-researched and links page on your company site is another great way to attract traffic and links to your site. If you provide users with a pertinent and solid collection of relevant resources and do a tiny work promoting it, the linking will likely take off on its own. So, if you currently have a links page with links in no particular order, assume sprucing it up and making it a valuable resource for your site visitors. Anything that is valuable and useful to people will attract links.

One more area in your site that needs nurturing in order to attract links is your blog. If your blog posts are nothing but sales pitches that go on and on about how splendid your company is, consider taking them off your site. No one wants to link to articles full of fluff. Ensure that all of the articles on your site are entertaining and informative. Having great content is only half the battle. You also have to promote that content to make sure that plenty of people see it and link to it.

In order to make your site's content stand out from the content put out by others in your niche, read various blogs and sites in your niche and see if you can create a new angle or analogy. After you come up with content that has a fresh perspective, you have to begin promoting it. Content marketing is a very time-consuming endeavor that requires lots of work on your part, but if you can manage to pull it off, the rewards are immense.



    Friday, January 22, 2010

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