One of the SEO factors that people still don't understand very well is the readability level of a web page. The fact is that this factor can actually have a fairly significant affect on the ranking of your individual web pages, and your entire site. However, why does readability level make an impact on your rankings also what is the ideal readability that you should trying to go for?
The readability of your site has an affect on your SEO value because it changes the way that visitors interact with your webpage. For instance, let's assume you are writing a technical explanation for a piece of software. If the readability level or reading grade level of your writing is too low, your targeted visitors are going to immediately assume your site has nothing to offer and they will click on the back button.
On the other hand, if you are writing something about a fan page for a children's TV show or cartoon, and you are writing with a reading level that is too high, kids will not understand what you are talking about and they will click on the back button too. In other words, the way you write changes the way that visitors view your site.
If they can understand and still find it valuable and useful, they'll stick around your site. If they don't for either reason, then they'll only visit the one page on your site, which means they finish up as a bounce. Your bounce rate is a strong measure of how well you provide people with what they're looking for, and how well your content matches people's expectations about what they are trying to get.
Google along with the other major search engines take the bounce rate of your web pages and factor that into how precious your web pages are as a whole. So the lower your bounce rate, the more valuable your page is to those that find it and the higher you will be ranked as a result because people finding your webpage view it as a victorious find.
This means that the readability or reading level of a website is individual; it must be targeted to your specific audience. There is no such thing as the ideal reading level, regardless of how advanced or basic that is. It is all about playing to your audience you will end up with lower bounce rates, and therefore higher rankings.
So what ultimately affects the reading level of your content? The 2 main factors to consider here are the length of your sentences and paragraphs, and the difficulty of the words you use. Shorter sentences and shorter paragraphs usually signal a lower reading grade level, also larger words of course signal a higher reading level.
The way that readability or the reading grade level of a site affects your SEO is still to be determined in terms of its exact effect. Yet, what is clear is that it will directly impact your bounce rate, which is a strong metric for how healthy your site fares with visitors. As bounce rate is used by the search engines as another means of ranking your site, your readability level does in actual fact directly have an impact on your search engine marketing.
The readability of your site has an affect on your SEO value because it changes the way that visitors interact with your webpage. For instance, let's assume you are writing a technical explanation for a piece of software. If the readability level or reading grade level of your writing is too low, your targeted visitors are going to immediately assume your site has nothing to offer and they will click on the back button.
On the other hand, if you are writing something about a fan page for a children's TV show or cartoon, and you are writing with a reading level that is too high, kids will not understand what you are talking about and they will click on the back button too. In other words, the way you write changes the way that visitors view your site.
If they can understand and still find it valuable and useful, they'll stick around your site. If they don't for either reason, then they'll only visit the one page on your site, which means they finish up as a bounce. Your bounce rate is a strong measure of how well you provide people with what they're looking for, and how well your content matches people's expectations about what they are trying to get.
Google along with the other major search engines take the bounce rate of your web pages and factor that into how precious your web pages are as a whole. So the lower your bounce rate, the more valuable your page is to those that find it and the higher you will be ranked as a result because people finding your webpage view it as a victorious find.
This means that the readability or reading level of a website is individual; it must be targeted to your specific audience. There is no such thing as the ideal reading level, regardless of how advanced or basic that is. It is all about playing to your audience you will end up with lower bounce rates, and therefore higher rankings.
So what ultimately affects the reading level of your content? The 2 main factors to consider here are the length of your sentences and paragraphs, and the difficulty of the words you use. Shorter sentences and shorter paragraphs usually signal a lower reading grade level, also larger words of course signal a higher reading level.
The way that readability or the reading grade level of a site affects your SEO is still to be determined in terms of its exact effect. Yet, what is clear is that it will directly impact your bounce rate, which is a strong metric for how healthy your site fares with visitors. As bounce rate is used by the search engines as another means of ranking your site, your readability level does in actual fact directly have an impact on your search engine marketing.
posted by India Seos
@ 7:54 AM
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Tuesday, January 05, 2010
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