What else you may be doing with your site? One of the most important things you should do is to keep your content fresh. Adding new content or changing your content keeps the indexing spiders coming back to index your site - which is good for you. But you also need to keep your content fresh for visitors. One of the easiest ways of doing this is to use something like an image rotator so that you've a different picture to view each time a visitor comes to your site.
The fact is that all the people visiting your site are basically easily bored and driven away. They tend to come to your site through a search engine and only stick around long enough to view some of your site's content before flitting away once again. The measure of how lengthy a person stays on your site is known as site's 'stickiness'. The better the stickiness then the longer a person will stay, not only on a single page, but also the number of pages that this person views also the time spent on each page. Note down, however, what you are not trying to do is to force a user to remain on your site. This will only make them irritated and ultimately drive them away. Rather you want your visitors to stay on your pages of their own volition and then to come back over and over.
The 1st part of this equation is based on having good as well as useful content, of making the site as useful as feasible (adding meaningful links, adding search functionality, and making your site basically look pleasant and welcoming (which means eliminating dead links and things that don't work, improving the language and spelling on your site). Of course, there is a fine line to be walked. You want your site to look professional but you don't want it to be too 'slick' as this can sometimes trigger warning signs for users possibly indicating that you are an organization rather than an individual.
The 2nd part of the equation is more complex. How do you get people coming back to your site over and over? Part of this is obvious-grows your site. The more new and relevant content you have the more likely people are to return to your site. The other thing you can do is to refresh your content. One way of doing this is to add something similar to an image rotator for your site. These are normally JavaScript based and are generally available FOR FREE! The other way is to rotate your content using a database. All this is done with a MySQL database and about 40 lines of PHP code. It is not complex at all, but the effects are stunning.
The new way of gaining new and fresh content is to add things like a Discussion Forum to your site. You can also add a Reviews and Articles site. This way you get your site's visitors and users to add new content. Keep on plugging away, keep on adding content, and eventually you will begin to reap the benefits that are rightly yours.
The fact is that all the people visiting your site are basically easily bored and driven away. They tend to come to your site through a search engine and only stick around long enough to view some of your site's content before flitting away once again. The measure of how lengthy a person stays on your site is known as site's 'stickiness'. The better the stickiness then the longer a person will stay, not only on a single page, but also the number of pages that this person views also the time spent on each page. Note down, however, what you are not trying to do is to force a user to remain on your site. This will only make them irritated and ultimately drive them away. Rather you want your visitors to stay on your pages of their own volition and then to come back over and over.
The 1st part of this equation is based on having good as well as useful content, of making the site as useful as feasible (adding meaningful links, adding search functionality, and making your site basically look pleasant and welcoming (which means eliminating dead links and things that don't work, improving the language and spelling on your site). Of course, there is a fine line to be walked. You want your site to look professional but you don't want it to be too 'slick' as this can sometimes trigger warning signs for users possibly indicating that you are an organization rather than an individual.
The 2nd part of the equation is more complex. How do you get people coming back to your site over and over? Part of this is obvious-grows your site. The more new and relevant content you have the more likely people are to return to your site. The other thing you can do is to refresh your content. One way of doing this is to add something similar to an image rotator for your site. These are normally JavaScript based and are generally available FOR FREE! The other way is to rotate your content using a database. All this is done with a MySQL database and about 40 lines of PHP code. It is not complex at all, but the effects are stunning.
The new way of gaining new and fresh content is to add things like a Discussion Forum to your site. You can also add a Reviews and Articles site. This way you get your site's visitors and users to add new content. Keep on plugging away, keep on adding content, and eventually you will begin to reap the benefits that are rightly yours.
Labels: Keep Your Webpage Fresh For Visitors And Indexing Spiders
posted by India Seos
@ 8:52 AM
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Wednesday, January 06, 2010
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