If you are about to start your link building campaign, you would be worried about many things. This is just usual and even the experienced link builder do tend to panic a little before a major project. This is because of the significance which is attached to the link building. If the link building campaign goes wrong, then the whole Search Engine Optimization (SEO) campaign will fail.
But the fact is that the link building campaign can effortlessly go according to the plan. All you have to take care of is not make the fundamental mistakes which are made every now and then. Once you have handled them, you will effortlessly get success in your link building campaign. What are those deadly mistakes? This is the question that would naturally rise in your mind at this moment. Read on and you'll find them all.
The basic thing is the link building know how and sufficient knowledge. If you've not done your homework, then you would make many mistakes. So it is of the essence to read lots about the link building. Get a book, read from articles, visit forums and read quality blogs frequently. If you find any of them interesting, subscribe for the newsletter. All these things will aid you to build the required knowledge about link building, so helping yourself and not making the basic mistake of not knowing the thing correctly.
Link scattering is essential in the link building campaign. If you're going to put all your links in one place, you'll not get the desired results from your efforts. This is a blunder commonly associated with the newbie. So think about it. Disperse your links on the page and avoid placing them close together. Give special attention to the top of the page also to the bottom of the page. But don't ignore the middle area too.
Another main mistake which frequently results in failure is the insufficient amount of the keywords to be used in the links. You should not remain sticky with some keywords and key phrases. Try to get many relevant keywords. This will aid you to get friendlier with the search engines and your links will be considered of better quality.
Another common mistake that is made every now and then is linking the home page. Avoid this. Do Link to your home page, but not every time. Link to your interior pages too. Leading the links to your interior pages will help search engines find the entire content on the site and ranking of all the pages will improve hence improving the overall ranking of your site.
These are the few major mistakes which are made by the link builders. You can research and find many more mistakes which are generally associated with building links and SEO.