What is SEO copywriting? SEO copywriting or professional copywriting, also known as Writing for Search Engines, is a new type of writing, which implies writing contents in a web-friendly manner! Search Engine Copywriting is actually a re-writing process of existing 'creatively written' copy. In simple words, keyword based writing is known as SEO copy writing.
However it doesn't mean that SEO writing is an attempt to insert several disjointed; thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines giants like Google, and Yahoo always spam contents overstuffed with keywords. Hence, while planning for search engine copywriting, you have to look out of the density of keyword usage in contents.
Search engine copywriting is dissimilar from other copywriting as it is written for both search engines and human surfers. But, SEO copywriting is not extremely difficult but little difficult. Given below are a few tips to write professional copywriting for SEO.
Know Your Keyword Before You begin Professional Copywriting: If you know which key phrases you are optimizing the page; it becomes easier for you to deliver SEO copywriting services. As you start to write, include key phrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only 2 or 3 primary keywords.
Frequency of Key Phrases for SEO copywriting: How often must you use key phrases? There is a "3% guideline" that states 3% of your words must be keywords. However, this is JUST a guideline. Don't kill yourself to reach a 3% ratio. Remember, your copy has to sell and attract the engines' attention. Don't spoil perfectly good copy by forcing keywords where they just don't fit. So, look out of frequency of key words, while planning for search engine copywriting.
Must Know What The Site Is All About: Before starting SEO copywriting, you should know the target audience of the site. Once you know your target audience; you know your keywords; now put the 2 together to create compelling, search-engine-friendly copy. For instance, if your site offers web development & designing services, target keywords accordingly.
Optimized Text-Length on Page: It is advisable to have adequate text on your home page and essential section pages for effective search engine copywriting. Search engines like to see 250 to 500 words of text on a page to assess its keyword relevance. Let the beginning of the page text contain your important keywords. A few search engines do not read deep in your page. As such, it becomes important that they read your initial text with the keywords. Avoid placing links in images because search engines cannot read images.
Professional copywriting Using CSS (Cascading Style Sheets): Cascading Style Sheet is a style sheet language that permit you to tell a browser how to present your page. CSS can be used to manage text formatting, thus maintaining the visual appeal of the text in headings. This will separate the presentation style of the documents from the content, hence simplifying site maintenance. This includes specifications about the kind of font to be used, spacing, color, margin, border etc.
Search Engine copywriting for Meta Tags: The use of meta tags is to communicate information to the search engine Crawlers so that human visitor can not be concerned with. It must be noted that, Meta Tags in HTML are not essential while making your web pages but SEO-wise; they can be a great help. Owing to its easy manipulation by webmasters, a few Meta Tags (Keywords, Title, and Description) have lost the significance they enjoyed till some years ago. There are tools available, which automatically generate meta tags.
Labels: Tips for Copywriting in SEO
posted by India Seos
@ 1:58 PM
permanent link | Post a Comment
|
0 Comments:
Wednesday, December 30, 2009
Post a Comment
<<SEO India