Getting lots of traffic to your site is one thing and getting traffic that converts into lots of business is another. I'am sure you are looking for the later. Every web user who reaches your website via a search engine is looking for something. It might be a product or just information regarding it.

Now, if you are successful in providing the user what he wanted in the first few minutes of him landing on your site, then chances are that you have got yourself a loyal visitor who will return or in some cases, a customer who will give you business. Each ways, the content on your site plays a very significant role in making the user feel comfortable and like your website.

Spare a moment to think about the sites that you regularly visit on the internet. What makes you visit those sites again and again? Ease of use, quality tutorials, helpful links and quality information are a few of the factors. So you see, compelling content goes a long way in making or breaking your website.

Write the right content


The user must be able to find the content easily. In other words, it should be rich in keywords or keyword phrases. If you are a freelance copywriter and have a site that doesn't use the words 'freelance copywriter' somewhere, then the chances that search engines will list you are highly unlikely.

Then, the content on your site should be evergreen. In other words it must not be outdated. I've seen many websites on the internet with content that dates back to 2003. No wonder they are languishing at the bottom of the SERPS. The mere thought of going online with such content is scary. Other than this, it is very significant that the user is able to find what he wants using minimum number of clicks.

You can try this out yourself. Log on to the home page of your site and then try to find your way through and keep a track of the number of clicks it takes you. Whatever thing that takes more than 4 clicks of the mouse is placed too deep in the site. Chances are that the user will close the site and go for another one. And remember there is no dearth of competition online.

Present it to the user

Patience is a very rare virtue on the internet and web users are the ideal example of this. They do not have the time or patience to read through every webpage on the internet. They will just scan through the page looking for interesting lines or phrases that may prove to be helpful.

So make sure that the content is split into small scanable paragraphs with interesting headings. This way, the user can easily scan through the whole page. If you to read this article till this point, then this article is been fairly successful in writing a readable as well as a scanable article.

Let's sum it all up once again.

1. Quality updated content.

2. Use short and sweet sentences.

3. Broken up into paragraphs.

4. Use smart headings and titles.

5. Easy to find and scan through.

6. Use keywords in the right density.

Labels: Right content- An essential role in any website

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Monday, December 14, 2009

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