In Search Engine Optimization (SEO), link building is the practice of accumulating appropriate links in order to build up site authority, and rank for certain keyword phrases on search engines. However, link building is repeatedly related with questionable practices like link buying as well as link spamming. Too many businesses focus on buying sitewide static links, and building a definite number of links. Once they achieve that goal, they tend to forget about their link building efforts. What they have failed to discover is that a successful link building strategy is one that is natural, builds your web presence, and strengthens your brand.In this day and age in the online world, there are ranges of effective ways to build your brand and links such as using video sharing websites, blogging, also participate in social media. The types of online brands with the most victorious online strategies utilize all of these methods of brand building and link building. Sitewide links, or links that are positioned on all pages of a website, have lost lots of their value for the simple fact that they are unnatural. Sitewide links are the links in a template or sidebar under a section such as "friends," "links," or "resources." A few sites get the majority of their inbound links from sitewide linking, however they must build a tough web presence first in order for those sitewide links to be credible and effective.
Tips for Building Your Web Presence
Foundational link building consists of building your web presence in order to actually "earn" those sitewide links. You can build your web presence by writing and distributing online press releases, writing guest posts for known blogs in your niche, and participating energetically in social media and networking sites to build your brand.
Numerous link building strategists get inpatient and try to build thousands of links in a period of just a month or so. Your ranking can temporarily improve but search engines will mark the unnaturalness in your site's accumulation of inbound links and come to devalue it. Focus on building your online brand first previous to accumulating so many links. This can take anywhere from 6 months to 1 year. Obviously there are exceptions to this rule, but to ensure that your long term link building strategy is effective, it is an excellent idea to keep this timeline in mind.
Build a Diverse Link Portfolio
You can obtain real power from your links by diversifying your link portfolio. Sitewide links should make up only about 10% of your link building portfolio. Other methods of link building include the following:
Video - Videos can be uploaded to the sites like YouTube. Not only will they include a link back to your website, they will show up in search engine results for searches of your company name, product, etc.
Press Building Tactics - To generate press and tons of links and traffic to your site, hold big contests and giveaways, and donate money to charity. Anytime you do these things, contact the press and let them be familiar with what you are up to in order to get some media attention.
Documents - Upload documents like ebooks, brochures, white papers, and marketing materials to document sharing sites like Scribd. If you upload a document to your own website, you can build links to it by writing blog posts and press releases about it.
In sum, focus on building your web presence and online brand as a result your links come naturally. No matter what sort of changes happen at Google and other search engines, as long as you focus on maintaining a natural link building strategy, you will not see any effect on your ranking. A natural web presence will always persevere.
posted by India Seos
@ 10:06 AM
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2 Comments:
Thursday, December 10, 2009
At 1:31 AM,
cigars010 said…
hi, this is a good post. vedios, articles and many usefull infrmation on site makes is impressive.
i have read some more strategies from
seositecheckup.com at http://www.seositecheckup.com/articles/38
At 7:53 AM,
India Seos said…
Thank you for your comment.
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