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Seo India >> SEO Articles >> Seo india: How Bad Links Can Risk Your Rankings

Search Engine Optimization

How Bad Links Can Risk Your Rankings

Seo india,india SEOs,search engine optimizationHaving too many bad links on your site may not only lower your site importance in the page rankings of search engines it can also cheer some search engines like Google and Yahoo to permanently remove your site from their search engine ranking pages.

In general the more links you have on your web page, the more Google and other search engines will love you and try to increase your search engine rankings. Part of most search engine algorithms has been to raise the ranking of a site that has a great deal of link popularity.

This is why it is always necessary to monitor the people who are linking to you. If their links are broken they will be harmful for your site. Google, the grand master of this ranking methodology, repeatedly penalizes sites that provide links to links that serve no purpose or that is broken.

This leads to a potentially very dangerous situation because you have no real control over what sites choose to link to yours unless your website is a blog in which case you can banish links from being attached to your site.

The drag is that the more popular your site is the more links you are going to have and the more time you are going to be spending checking to make sure that the links are operative.

There is a rapid way to see if sites that are linked to your site are active. On Google download the Google toolbar available at http://toolbar.google.com and do a search on the site. If a link for a site is broken, then it will be not in green color on a sliding green scale that is pictured on the toolbar. If they are gray get away from them, as these sites are just dead weight in terms of links and maybe already affecting your search ability on the Internet.

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    Tuesday, December 22, 2009

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