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Targeting the wrong/incorrect keywords

This is a fault that many people make and what is worse,even a skillful SEO expert make it. People select keywords that in their mind are easy-to-read of their website but the normal users just may not search them. For example, if you own a relationship site, you may determine that "relationship guide" doesn't work for you, even though it has the "relationship" keyword, though "dating advice" works like a magic.

So pick and choose the accurate keywords that can build or break your SEO promotion. Still you are very resourceful, you cannot assume on your own of all the great keywords but a high-quality keyword suggestion tool.

Leaving the Title tag

Leaving the Title tag blank is also very familiar. This is one of the most noteworthy places to have a keyword, because not only does it help you in optimization not including the text in your tag reflects in the explore results as your page title.

A Flash website with no html alternative

Flash might be smart but not to search engines or the users. If you actually insist that your site is Flash-based and you want search engines to like it, present an html version. Search engines don't like Flash sites for a reason that a spider cannot read the content in Flash and therefore cannot index it.

Using JavaScript Menus

Using JavaScript for navigation is not bad as much as you realize that search engines do not understand JavaScript and build your web pages as a result. So if you have JavaScript menus you can't do without and you should consider build a sitemap (or putting the links in a noscript tag) so that every part of your links will be crawlable.

Lack of consistency as well as maintenance

once you optimize a site, it is done foreve and if you want to be successful, you need to lastingly optimize your site, keep an eye on the competition and changes in the ranking algorithms of search engines.

Focusing too much on Meta tags

A lot of people seem to consider SEO is about getting your meta keywords and description accurate! In reality, meta tags are becoming (if not previously) a thing of the past. You can make your meta keywords as well as your descriptions but do not except to rank well only because of this.

Using only the Images for Headings

Many citizens think that an image looks superior to text for headings as well as menus. Yes, an image can build your site look more distinct but in SEO point of view images for headings and menus are a big mistake since h2, h2, etc. tags and menu links are significant SEO items. If you are frightened that your h1 h2, etc. tags looks horrible, try to modify them in a stylesheet.

Ignoring the URL

Countless number of people miscalculates how imperative a good URL is. Dynamic page names are still very frequent and there should not be any keywords in the URL are more a rule than exclusion. Yes, it is achievable to rank high even with no keywords in the URL but all being equal, if you have any other keywords in the URL (the domain itself, or file names, which are part of the URL), this will give you the additional advantage over your competitor. Keywords in URLs are more important for MSN as well as Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

The Backlink spamming

It is a common illusion that it much more backlinks are ALWAYS better and because of this web masters resort to link farms as well as the forum/newgroup spam etc., which eventually could lead to getting their site banned. In fact, what you need is quality backlinks.

Insufficient of keywords in the content

Once you focus on your keywords, modify your content and make use of the keywords wherever it makes sense. It is much better to make the text bold or highlighted the preferred texts.



    Wednesday, October 21, 2009

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