Yes, you read it correctly. There are benefits of "black hat" techniques used to manipulate rankings in the search engines. As someone who does SEO for a living, it's our best interests to know what the techniques are in order to fight them.
If you are working in search engine optimization industry or you are a webmaster, you have most likely previously encountered some black hat techniques in play. Problem is, to a black hat, it's all worth it. While the majorities of us sweat and labor and obsess on getting top rankings in Google also in other search engines, the black hatters sit behind and laugh at our efforts.
The elite hatters will "churn-and-burn" websites, but in the 3 months of that website's existence, the black hatter can merely make over 100k from each and every site.
That's why they keep on employ their techniques, all the while raking in the cash. This is also the same reason why spammers go on to do what they do - out of the millions of emails sent, there are sufficient people who just clicks on the advertisement to make them money.
At present we know the motivation of the black hat, where is the benefit?
The black hatters keep the search engines on their toes by frequently pushing the boundaries of manipulating data along with the information on the web. If the Google's of the world might just sit back and in no way apply any new thoughts to their algorithms, the "Average Joe" would never have a shot at getting a top spot into the search engines.
All of the top spots would be owned by the players with the majority money to spend.
However, as the black hats frequently look for loopholes in the algorithms, it forces the search engines to repetitively re-think their approach on how to rank the content found on the Internet.
While I admit that it might be frustrating to see a site on top of yours in the search engine results that is employing these techniques, you have to keep in mind that you have a chance to achieve top rankings this is because of their techniques.
While the black hatter relies on automation to attain their goals and the rest of us have to do it with effort. That is the kryptonite of the black hatters. Ultimately, your site must have better, original content and more relevant links pointing towards your site, and that will drive the black hatters away.
The goal of the black hat is to make money as soon as possible. The elite black hatters are smart enough to know when they have been beaten in a specific area, and will simply turn their focus to another topic. You can beat the black hat. But it will take some time, and it will take determination.
If you are working in search engine optimization industry or you are a webmaster, you have most likely previously encountered some black hat techniques in play. Problem is, to a black hat, it's all worth it. While the majorities of us sweat and labor and obsess on getting top rankings in Google also in other search engines, the black hatters sit behind and laugh at our efforts.
The elite hatters will "churn-and-burn" websites, but in the 3 months of that website's existence, the black hatter can merely make over 100k from each and every site.
That's why they keep on employ their techniques, all the while raking in the cash. This is also the same reason why spammers go on to do what they do - out of the millions of emails sent, there are sufficient people who just clicks on the advertisement to make them money.
At present we know the motivation of the black hat, where is the benefit?
The black hatters keep the search engines on their toes by frequently pushing the boundaries of manipulating data along with the information on the web. If the Google's of the world might just sit back and in no way apply any new thoughts to their algorithms, the "Average Joe" would never have a shot at getting a top spot into the search engines.
All of the top spots would be owned by the players with the majority money to spend.
However, as the black hats frequently look for loopholes in the algorithms, it forces the search engines to repetitively re-think their approach on how to rank the content found on the Internet.
While I admit that it might be frustrating to see a site on top of yours in the search engine results that is employing these techniques, you have to keep in mind that you have a chance to achieve top rankings this is because of their techniques.
While the black hatter relies on automation to attain their goals and the rest of us have to do it with effort. That is the kryptonite of the black hatters. Ultimately, your site must have better, original content and more relevant links pointing towards your site, and that will drive the black hatters away.
The goal of the black hat is to make money as soon as possible. The elite black hatters are smart enough to know when they have been beaten in a specific area, and will simply turn their focus to another topic. You can beat the black hat. But it will take some time, and it will take determination.
Labels: Benefits of Black Hat Techniques
posted by India Seos
@ 9:15 PM
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Friday, October 23, 2009
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