In the last week, I have noticed that a few sites have a revised PageRank. I am not confident what it is called though - most of these have names, approximating 'Big Daddy'.

How do I recognize about the PageRank update? Well, we keep a weekly record of our PageRank, so we were please to see a number of our efforts show through a superior PageRank.

But while we are rationally happy, I see others are wondering what hit them. Mostly, I think that webmasters will make optimistic noises.

But what's the huge deal anyway? What difference does it build to you? If PageRank was all that mattered, then each result of that look for would result in a page 1 full 'PR 10's.

So, what excellent is Google's PageRank then?

1. It gives you a suggestion of how well you're back linking is
2. The biggest differentiation it can create to you is to give you bargaining power

But earlier than you set off, you might desire to stay a tiny bit longer as some thing that the update is unmoving in progress. You would not want to undersell (or oversell your pages) is their PageRank rapidly changes.

What ever your PageRank, consider to try to obtain good links - for 'good links ' read 'the more pertinent links the recovered.