Organizing content based on your audience's needs is a best practice for managing your agency's website. Your primary form of navigation should be one of the following:
- by subject
- task or service
- audience group
- by geographic location
- by any combination of these factors
Because navigation by organizational structure has traditionally been less effective for web users, you should use this as an alternative -- not primary -- form of navigation.
- Usability tests and customer satisfaction reviews indicate that most web visitors--both citizens and other audience groups--are familiar with navigating websites by subject, audience, or location.
- Focus groups and other feedback indicate that citizens do not know--nor do they want to know--how the government is organized to get the information and services they want. Creating navigation according to organizational structure is not the best way to design a website for citizens.
- If a federal website is available to anyone, then citizens--as a whole--are part of the audience and the website must be organized in ways that help them use it.
Implement
- Use a variety of ways to determine the best way to organize information for citizens and your other customers. See our getting to know your audience page for examples of how to do this.
- Once you know your audiences preferred methods for navigating your site, you need to build an overall organizational structure for your site. This is sometimes referred to as a "taxonomy" or "information architecture."
posted by India Seos
@ 2:58 AM
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Monday, April 28, 2008
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