Paid inclusion is a look for engine marketing reproduction in which Web site owners pay a search engine company to agreement their sites will show up in search results. But then this definition altered when this procedure of buying links spreads from search engines to individually run websites and blogs. Companies started preferring to have their links shown on a blog having advanced visitors or Page Rank with additional visibility i.e. having a little banner on side bars of a web page or a banner at the end of the article.
After this a new era of paid connecting starts. People start insertion their adds on the WebPages having high Page Rank.
This condition alert Google About its Paid Link Program known as Ad Words and it start yelling that Paid back Links are spam and they should be taken down.(According to Google, Adwords doesn't pass Page Rank, but who knows? Yahoo claims the comparable thing about its directory, but every one knows that inventory in yahoo directory not only got a important change in Yahoo Search level but also a boost in Google Page Rank and Google SERP's). But who don't like to earn? of course people utilizes there energy, money and time and if they are receiving ROI cause of it, its their right to have it. So nobody cares about Google Yelling and bloggers and website owners reserved showing links on their website or blog for a small sum of money. Many Start-up comes into being for this principle to connect Link Publishers and companies and earn as a middleman. Of course this is the boundary of Google Anger and recently it openly starts penalizing the websites involve in this business and viewing who is the boss. It drops the Page Rank of many websites as a starter warning but this could go away from the Page Rank. Since Page Rank is an significant factor when trade links so it fires the blogger world and we have seen some harsh kool explanation over Google Policy in preceding week.
Here are some Google clarification over their Paid Links Policy
* According to Google co-founder Larry Page, any investigate result that was paid for should be clearly obvious as an ad.
* Not all paid links abuse our guidelines. Buying and selling links is a normal part of the economy of the web when completed for marketing purposes, and not for manipulation of search results. Links purchased for advertising should be selected as such.
According to Google, Paid Links are destined to pass the Page Rank to other blogs and thats why they are not good. So we should use rel=nofollow tag on each paid link we have on our blog to stop transient page rank to them.
After this a new era of paid connecting starts. People start insertion their adds on the WebPages having high Page Rank.
This condition alert Google About its Paid Link Program known as Ad Words and it start yelling that Paid back Links are spam and they should be taken down.(According to Google, Adwords doesn't pass Page Rank, but who knows? Yahoo claims the comparable thing about its directory, but every one knows that inventory in yahoo directory not only got a important change in Yahoo Search level but also a boost in Google Page Rank and Google SERP's). But who don't like to earn? of course people utilizes there energy, money and time and if they are receiving ROI cause of it, its their right to have it. So nobody cares about Google Yelling and bloggers and website owners reserved showing links on their website or blog for a small sum of money. Many Start-up comes into being for this principle to connect Link Publishers and companies and earn as a middleman. Of course this is the boundary of Google Anger and recently it openly starts penalizing the websites involve in this business and viewing who is the boss. It drops the Page Rank of many websites as a starter warning but this could go away from the Page Rank. Since Page Rank is an significant factor when trade links so it fires the blogger world and we have seen some harsh kool explanation over Google Policy in preceding week.
Here are some Google clarification over their Paid Links Policy
* According to Google co-founder Larry Page, any investigate result that was paid for should be clearly obvious as an ad.
* Not all paid links abuse our guidelines. Buying and selling links is a normal part of the economy of the web when completed for marketing purposes, and not for manipulation of search results. Links purchased for advertising should be selected as such.
According to Google, Paid Links are destined to pass the Page Rank to other blogs and thats why they are not good. So we should use rel=nofollow tag on each paid link we have on our blog to stop transient page rank to them.
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Friday, April 11, 2008
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