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Seo India >> SEO Articles >> Seo india: Importance of SEO

Search Engine Optimization

Importance of SEO

Search engine optimization(SEO) is one of the critical aspects of any website, but it is often overlooked or abandoned. A website may look gorgeous, the systems may be flawless, but with no visitors, it is a waste. SEO is the process of getting visitors, traffic and ultimately business to your website, primarily through achieving high rankings for your web site on search terms with high volume.

Studies have shown that Internet searchers are a scandalously impatient cluster. Almost 82% of all searchers do not go beyond the first 30 results. More than 60% don't go beyond the first 10 results. If your website is not in the top ten, you are missing out on over 60% of your prospective clients. This can prove to be a very costly exercise. Even if you are happy with the traffic you get to your website, and let's say it's 40%. You can get an extra one and a half times that number of visitors and business or more as the result of an efficient SEO campaign.

There is always advertising accessible as an option, but that is substantially less effective and more costly. On Google, 70% of searchers prefer the natural results to advertisements. Say the term your site is optimised for has 100 searches a day, and you are in position 12. You'll only get 40% of your probable visitors. If you're in position 21, you'll get about 25%. Position 31 and you'll get less than 19%. If you are number 1, you'll get 100 of them. If you buy an commercial, you'll get 30% and you pay for each visitor. The moment you stop paying, you stop getting visitors. An SEO campaign on the other hand lasts for years. Once you are at the top, it takes a lot to move you down the results. As such, SEO is the most cost-effective and capable method of marketing your website

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    Wednesday, March 12, 2008

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