Prior to Google came onto the scene by means of their links-based PageRank, doorway pages were the most successful of the search engine optimization techniques, since they didn't usually require any pages to link to them, as well as top rankings were relatively easy to achieve. But with PageRank along with link popularity playing such an immense role these days, are doorway pages still as efficient as they used to be?

Doorway Pages Overview

A doorway page is a web page that is optimized to rank well for a specific search term. It is called a 'doorway' for the reason that people enter the website by clicking on the doorway pages will be listed in the search engines search results.

It is common for a doorway page to be in particular created as a doorway for a specific searchterm, but it is evenly valid to select the site's most appropriate existing page for the searchterm, plus optimize it to rank highly in the search engines in order that it becomes the doorway page meant for that term.

Back in the days when search engines based the rankings exclusively on a page's content, it was standard for one doorway page to be created for every search term. Each page was submitted to the engines as well as, if they were optimized healthier than the competition's pages, they would attain top rankings. They could stand alone plus didn't require to be a part of the 'normal' site. For that reason, they didn't need to be intended for users to see, as well as so they could include an immediate redirect to the most relevant of the site's content pages. Search engine optimization was simple back then!

But times change, as well as search engines no longer base the rankings exclusively on a page's content. These days' inbound links as well as inbound link text are both very significant to achieving top rankings. An 'inbound link' is a link that comes into a page - from the in receipt of page's viewpoint it is 'inbound'. 'Inbound link text' is the text on the secluded page that users click on.

For Google, inbound links as well as inbound link text are along with the most important factors in determining rankings. It means that the customary, particularly created, stand-alone doorway pages are no longer as flourishing as they used to be because they require to be linked to from further pages on the web, and acquire good links meant for them from other websites is just about without a solution.