Monday, January 08, 2007

Do we create sites for user or the engines?

What is more vital? Creating sites meant for users or the search engines? The answer is both.

Primarily a site is supposed to be designed for the user, by means of search engines in mind. Google be likely to talk out both sides of their mouth when they say, "Don't do something extraordinary for the search engines". However, they build a webmaster tool center where you are able to submit a sitemap, as well as get information about how the search engines see your site, errors and what important phrases your site ranks for. That gives new site owners a little bit of puzzlement.

I like sites that are effortless to navigate; pleasant to the eye as well as that help sell whatever it is you need to. Pages are supposed to be set up as landing pages. This way you can give the visitor the whole thing they need to make a purchase otherwise fill out a form. At the same time you be able to optimize these pages for the search engines as well as use the pages for your PPC campaigns. I consider in doing sites this way. It brings the visitor a much healthier experience.

The ideal site is not only user friendly, although optimized for the search engines. You require to target where people go to with the purpose of provide them with the information otherwise product they need. There is not anything worse than having people landing on a page that is optimized for a phrase however offers no information about it. It brings the user a bad experience as well as you a missed sale otherwise lead. Once you have a page optimized, you be able to streamline the transition from screening what you have to offer to facilitating a purchase. You can as well provide related content as well as links. This, in turn, will assist with you PPC because Google is now glancing to see how relevant your landing pages are to the keywords you obtain.

In the majestic scheme of things, you do require to optimize your site. Though, if you do not have usability for the user, your interchange won't change. Non-converting traffic is worse than having thumbs down traffic at all. Its a webmasters nightmare.

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