The world of search engines is varying at a fast rate... what we saw in the earlier period few months was consolidation of numerous search engines... most important players like Yahoo get your hands on the smaller ones with a view to get better their own search engine technology as well as capture more of the market share.
A year back we had Yahoo by means of Google's results, at the same time as Inktomi was the provider for MSN. Google as well had AOL using its results. Search engines like Overture used Inktomi as their liberated results provider. Lycos used results make available by FAST, as well as Altavista had its own engine.
The initial phase of consolidation started with Altavista as well as Alltheweb being bought over by Overture. At this moment Overture seemed to be in a very overriding position, being the market person in charge in Pay per click advertising as well as just having bought over 2 most important natural search engine technology providers.
The scenario all of a sudden changed again, when Overture itself was bought over by Yahoo. By means of Overture, what Yahoo got was not solitary the worlds leading Pay per click engine but as well the search technology of Altavista as well as Alltheweb. And to add icing to the cake, Yahoo went to the lead and acquired Inktomi.
This convoluted the picture from Microsoft's perspective. With Microsoft's have possession of search engine technology still in the development phase along with not yet ready for rollout, it was still completely dependent relative on Inktomi to provide results on MSN... as well as Inktomi now be in the right place to MSN's major rival Yahoo.
To top it all... even Overture, MSN's partner for sponsored results was now owned by Yahoo.
So at present what is the scenario?
We have Google provided that results on google.com as well as AOL. Yahoo using its own search technology, which seems to be a combination of Inktomi, FAST and Altavista as well as MSN still by means of Inktomi's database.
This is in sharp dissimilarity to the recent past when Google hand round about 2/3rd of the market (being the search engine technology contributor to Yahoo) as well as Inktomi had only 1/3rd (MSN's contribute to) of the search engine market.
A year back we had Yahoo by means of Google's results, at the same time as Inktomi was the provider for MSN. Google as well had AOL using its results. Search engines like Overture used Inktomi as their liberated results provider. Lycos used results make available by FAST, as well as Altavista had its own engine.
The initial phase of consolidation started with Altavista as well as Alltheweb being bought over by Overture. At this moment Overture seemed to be in a very overriding position, being the market person in charge in Pay per click advertising as well as just having bought over 2 most important natural search engine technology providers.
The scenario all of a sudden changed again, when Overture itself was bought over by Yahoo. By means of Overture, what Yahoo got was not solitary the worlds leading Pay per click engine but as well the search technology of Altavista as well as Alltheweb. And to add icing to the cake, Yahoo went to the lead and acquired Inktomi.
This convoluted the picture from Microsoft's perspective. With Microsoft's have possession of search engine technology still in the development phase along with not yet ready for rollout, it was still completely dependent relative on Inktomi to provide results on MSN... as well as Inktomi now be in the right place to MSN's major rival Yahoo.
To top it all... even Overture, MSN's partner for sponsored results was now owned by Yahoo.
So at present what is the scenario?
We have Google provided that results on google.com as well as AOL. Yahoo using its own search technology, which seems to be a combination of Inktomi, FAST and Altavista as well as MSN still by means of Inktomi's database.
This is in sharp dissimilarity to the recent past when Google hand round about 2/3rd of the market (being the search engine technology contributor to Yahoo) as well as Inktomi had only 1/3rd (MSN's contribute to) of the search engine market.
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Monday, December 25, 2006
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