For years, when people thinking about search engine optimization, in all odds, gateway pages, doorway pages otherwise informational pages maybe came to mind. If you are search engine optimization experts, you have possibly had clients demanded that you create these kind of pages for them.

They may believe the following statements to be true:

Every search engine has a special algorithm (formula) to decide the ranking of a Web page, and as a result none of their "regular" pages will rank greatly in all of the engines.

Keyword-rich copy that the search engines will like is not text they can obviously put on their site where people be able to view it, in particular not on their front page!

Our site requirements to be on the cutting edge as well as use Flash animation and/or lots of graphics. Seeing as the search engines can't index these extremely well, I have to make use of gateway pages.

Business sites require being on the cutting edge as well as using Flash animation in addition to/or lots of graphics, along with they shouldn't have to change this just to give pleasure to the search engines.

Although there is a grain of truth to each of the above, let's examine each point in more detail so you'll have some ammunition the next time you get this type of request.

Dealing with Differing Algorithms

Yes, it's factual, search engine algorithms are wide-ranging and do change. There will always be SEOs who spend several hours poring over search engine results as well as statistics, trying to figure out each search engine's present formula for high rankings. There has been several software programs written over the years to assist crack the algorithms as well as automatically produce high-ranking pages for each engine.

One of the tribulations with using this technique is that as soon as a new algorithm is in place, these watchfully crafted gateway pages will often drop behind the scenes in the rankings. The latest algorithm must be cracked again; moreover new gateway pages must be created. It's actually a never-ending, time-consuming as well as expensive process that is very much against the best-practice guiding principle put forth by the search engines.