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Search Engine Optimization For Images and Video

Search engines are integrating more elements into their search results in an attempt to give a better user experience. These changes provide both a challenge as well as opportunity to optimize web pages for higher search ranking and improving image SEO is one such opportunity.

Most of the sites use image code that looks something like this:

img src="/images/product1B75.jpg" alt="image23B"

What is wrong with this code?

It's missing the image SEO information's like directory name, file name, alt tag, height and width.

Many sites use image code that is missing the information that allow search engines find the images or video, and potentially rank them in the search results. The benefit of gaining additional traffic is well worth the effort for optimization.

Here is a List of Image SEO Tips:

• Name image files and alt tags appropriately for improved SEO relevance. And, try to use absolute link designations, also include image size data.


• JPG images are preferred because search engines are going to interpret a GIF as a standard graphic image and JPG's as photos.


• Make image files accessible to the search engines, and not use limitations like, robots exclusion, or JavaScript for clicking to see a bigger image.


• Optimize the text in your RSS feed just like you've to with your posts and web pages, with descriptive, keyword rich text in your title also in description.


• Make use of keyword rich tags with your images such as captions, comments, cross-grouping, location, and themes.


• Optimize the page as well as the content surrounding your images or video, which can rank based on titles and text that surrounds them on the webpage.


• Improve your chances for videos to be found by the crawlers by creating a video sitemap also list it in your Google Webmaster Central account.


• Videos that show up in Google blended search results don't just come from YouTube. Put forward your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo.


• Use the words "image" or "picture" in your photo ALT descriptions and captions. Lots of searches comprise a keyword plus one of those words.


• Enable "Enhanced image search" in your Google Webmaster Central account because images are a big part of blended search results, helping Google to get your photos can help your SEO efforts.