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Search Engine Optimization (SEO) and Image Optimization

Many people who have been running websites for several reasons try different tactics as well as techniques to get high rank in search engine results. They buy apposite domain names, optimize their page names, titles, meta tags, exchange links, increase their page rank and do any other thing so as to get more hits from search engines. But have they ever done anything about Image Optimization?

As you know, lots of search engines have started their image search services. This great change has brought a different point of view to the understanding of SEO. Though it may seems strange, some webmasters from different parts of the world whom I know or not have begin to use "Image Optimization" to get more and more hits from search engines, mainly focusing on Google. At first I couldn't believe in that crazy idea, and I tried it in one of my sites. The result was really amazing and fantastic. It really worked miracle and I started to get more hits from image searching especially made through Google.

What should be done for a good "Image Optimization"?

1- Don't name your images randomly!

We, the webmasters, normally use different images to make our websites "good looking". These images might be a part of a template or a photo of a celebrity, flower, city, or anything else. Whether we use many or a few images, we must name them properly. Some don't do that and name the images in their sites oddly, for example "pic1", "image123" or photo-a". This is really a bad habit that you must give up for a good Image Optimization "Seo Services India". If you're using a rose picture name it "rose" or "rose-picture" or "rose-photo" instead of just calling it as "pic1".

2- Be conscious of the benefits of "alt" tag!

The 2nd step for "Image Optimization" is to make use of "alt" tag in html codes. Naming the images is an excellent technique but it is not enough by itself. In addition to a good name, your images need top searched phrases in "their" alt tags. For example, you use different city view photos of New York named properly such as "New-York-Picture-1", "New-York- Picture -2" and so on. The next step is to use good key phrases in their "alt" tags. Here are the examples:

img src="New-York- Picture -1.gif"; alt="New York Photos
img src="New-York- Picture -2.gif"; alt="New York City Views
img src="New-York- Picture -3.gif"; alt="New York Pictures

(You can have a look at Google Sandbox to learn top searched key words and phrases)

For similarly named images, you can use dissimilar top and Better search engine rank or phrases. That would actually help your site to be ranked in a high position in different image searches. These 2 simple tips that I talk about in this article will surely supply you with high ranks in image search's, which you cannot disregard.